Tag Archives: information
Why Should I Only Trust A Website With SSL Encryption?
It seems that the world revolves around the internet these days, with about ninety five percent of daily life somehow relating to computers and internet use in some way. Bank transactions, shopping, family updates, and even wills and trusts can be done online. SSL encryption ensures that secure information is kept safe. The SSL certificate is free to obtain, which means that webmasters and website developers do not risk losing anything in order to have the certificate. If a webmaster or web developer does not have an SSL certificate, they risk losing business, web traffic, and their integrity.
SSL encryption protects sensitive information as it is transmitted on the internet. SSL certificates work by providing a mixing up the words, letters, and numbers entered over a secure connection. Thieves cannot do anything with this information, assuming that they are able to see it in the first place. That means that when a consumer makes an online purchase, an unscrupulous hacker cannot steal their credit card number. SSL certificates also protect bank account numbers, addresses, national insurance numbers, and the like Consumers on an SSL protected site know that their information is safe, and that they can browse with confidence. SSL certificates contain two keys. One is private and one is public. A private key will unscramble all information that the public key has scrambled. This is only half of the story.
SSL certificates also authenticate both the website and the client. Authentication is crucial. SSL certificates are created for verified businesses and specific domains. These certificates are like having a birth certificate and social security card when applying for an identification card. It ensures that the website is owned by the company that is represented on the website. It is the same as sharing your birth date and with your doctor versus sharing that same information with a complete stranger.
SSL security provides as much piece of mind for the company as it does for the consumer. SSL certificates ensure that a company will not be responsible for contacting clients and informing them that their information has been stolen. It helps a company preserve its reputation and its integrity. It also makes it harder for hackers to steal information by going into company files. It ensures companies that the internet is not only safe for their clients, but that it is safe for the companies themselves. It costs nothing to get an SSL certificate, so there is no risk in adding one to a website. The bigger risk would be in operating, or doing business, on a website without security.
What Are The Main Benefits Of Free SSL Certificates?
SSL (Secure Socket Layer) is a certificate, which offers network safety for e-commerce websites. This is the component of the online protocol required to safeguard the information of the customer. The SSL certificate verifies the legality of the server of the website, encrypts data sent out, protects data integrity at some stage in transmission and decrypts the information sent out once it lands at the secure server. The certificate is vital for online stores since it offers clients assurance that their information is kept secure and safe from online hackers and identity theft. Ahead of installing the certificate, it is essential to decide the kind of server the website is processing. In several cases, websites employ Apache servers necessitating an Apache SSL certificate.
There are several kinds of SSL certificates comprising: wildcard SSL, free SSL, shared SSL certificate and dedicated SSL. These certificates give different benefits. Dedicated certificates are utilized merely in one domain. Shared SSL, as the name reveals, is shared by diverse websites. It is less costly weighed against a dedicated certificate. Wildcard serves for websites that hold sub domains. The certificate safeguards both sub domains and the main domain. A free SSL certificate is the least costly alternative. Nevertheless, there may possibly be security risks linked with this alternative if the website possessor doesn’t choose well. In general, the superior the cost of the certificate of Apache SSL, the superior the security it gives.
SSL certificates offer several benefits to online stores for example:
Data protection
The data transmitted to the server that the business is hosted on, is private from a website source over the internet. This will guard data from landing into incorrect hands. Significant information, for instance personal information, passwords and credit card numbers are encrypted by a certificate and as a result they will be considered unreadable by others. Once the data lands in the protected server, it is only at that time that the encrypted data is decoded.
Verification of the server
An SSL certificate gives a pledge that the server is lawful. When an e-commerce site buys a certificate, certificate authorities offer a digital certificate. This makes certain that the website possessor’s information is broadcasted and kept secure by a legitimate server.
Verification of the website
It isn’t only essential to verify the identity of the server but that of the online storage too. A number of online hackers could find a way into the system and take control the website. They can accomplish an imitation attack and pretend to be the actual possessor of the online storage. This permits them to access decisive information given by clients. An SSL certificate makes certain that the site is possessed by the real possessor and it is what it asserts to be.
Trustworthiness
An e-commerce site, which employs a SSL certificate, is able to rapidly win clients’ trust. An online store, which is considered to be trustworthy, tends to draw more clients and purchasers than the doubtful one.
Defining Keyword Research Tools
Keyword research is without a doubt, the single most important factor of any SEO campaign. Picking a good keyword phrase can mean the difference between generating hundreds of interested extra visitors per month and a wasted effort.
The first question on everyones mind is, just how do we know what a good keyword phrase is? Thats where the various keyword tools on the market come into play. The purpose of this short article is not to advertise the various keyword tools available, but to explain their purpose and functions and to give you some ideas and resources to enable you to determine the best keyword research tool for your needs.
What do Keyword Research Tools do?
Sounds like a rather silly question they do keyword research! But lets look more specifically into what information the tools generate:
– They build hundreds of keyword ideas around one source keyword
– They generate “long tail keywords” that are easier to get ranked for
– They show you the competition levels of each keyword phrase
– They show you monthly search volumes for each keyword phrase
– Some even tell you in pure English whether its a good choice or not
In short, they come up with more keyword suggestions you or I could ever think of, and give some kind of indication to how easy it will be to get ranked high in the search engines for those keywords and keyword phrases.
Note – all the keyword tools I have used require you to have a Google AdWords account (free), and uses that account to interface into the Google network to pull keyword information. The difference between the tools is what information is pulled and how it is presented to you.
Criteria for Choosing the Best Keyword Research Tool
Determining the best keyword research tool can differ person to person. For example, some people like things simple, some prefer more advanced options and granularity at the cost of a steeper learning curve. Here are several considerations I thought about when choosing a keyword tool:
– Cost this is very dependent on the individual. There are hundreds of keyword tools to choose from and can cost from $0 to thousands per year! Generally speaking, the more mainstream keyword research tools are somewhere between $75 and $150.
– Ease of use YouTube is your friend here! There are some very good video walkthroughs on all the major tools. Most vendors also offer a free trial period where you can test the tool out yourself before committing to a purchase.
– Effectiveness both cost and ease of use are irrelevant if the tool does not work. Use Google to search for reviews on the various keyword tools you like the look of, find some step-by-step real world examples of the keyword tool in use.
Conclusion
When starting out in the SEO world, I used the free Google keyword suggestion tool. Indeed this tool is often better than some of the premium tools out there, and the information is pulled directly from Google (no middle man so to speak), so you can assume the information is as reliable as you can get.
I had relative success with the Google Keyword Tool, but the one downside to the Google tool is it still leaves a lot of guesswork. It wasnt until I started using a premium keyword research tool that I started getting my articles on the front page of Google.