Tag Archives: increase

3 Reasons Why Conversion Rate Optimisation Delivers Far Higher ROI Than SEO, PPC, or SMM

Conversion rate optimisation focuses on optimising the various components of your website to ultimately increase conversions. Also known as CRO, this optimisation process can take several weeks to complete and include one or more of the following components: Website traffic analysis; heat mapping analysis; revising direct response copywriting tools, modifying sales funnels, revising web design, and fixing web programming issues.

Now to be clear, the purpose of conversion rate optimisation is to increase online sales making it very similar to PPC, SEO, SMM, and even Content Marketing. In other words, CRO is just one of many investment options you can choose from to grow your online sales. But unlike SEO, PPC, SMM, or even Content Marketing, CRO delivers a massive ROI and is hands down the best investment option for your online business for 3 very critical reasons:

1: The ROI from CRO Continues to Grow Long After Service is Complete: You know what happens when you stop investing money in PPC, SEO, SMM, or even Content Marketing? Yep, your sales dry up and the ROI for that investment stops growing. Now sure, PPC dries up immediately while SEO, SMM, and Content Marketing take longer, but without constant investment these options will stop producing sales relatively quickly. But with conversion rate optimisation, your increased sales continue to roll in long after the CRO experts have completed their work. So even a modest conversion rate increase that only yields another $2,000 in sales per month adds up to a whopping $24,000 in additional sales throughout the year.

2: Conversion Rate Optimisation Lowers Traffic Costs: Think about it: PPC, SMM, SEO, and Content Marketing all require you to invest additional resources to generate those extra sales. So while your sales are going up, so too are your marketing expenses which means your profit margins remain flat. But CRO experts significantly boost your overall profits because they help you generate more sales with less traffic by eliminating the non-converting keywords from your paid traffic streams. CRO companies will also review your SEO and SMM efforts to make sure your efforts are actually generating sales instead of merely sending traffic. So in the end, conversion rate optimisation reduces traffic costs without sacrificing conversions so you literally generate more sales with less traffic and thus dramatically boost profits.

3: 100% Conversion Focused
Although you probably hire SEO, SMM, and PPC experts with the hopes of increasing sales, you are technically only paying for more traffic. And as you may have learned the hard way, more traffic does not always correlate with more sales. This is why SEO and PPC experts always want to talk about your rankings or the amount of traffic they are sending to your site while conveniently ignoring how many new sales their efforts are generating or how little ROI they are truly generating for their services. But with CRO experts, their only goal is to increase overall conversions and the ROI from their services reflects this fact.

Concluding Thoughts
From SEO to CRO and everything in between, a website owner has a lot of valid options to choose from in order to increase sales on their website. But unlike most other options, conversion rate optimisation will not increase your marketing costs which dramatically increases the ROI. In addition, the ROI from a CRO project will continue to grow long after the initial project is complete instead of disappearing the minute you cease investing, like with SEO, PPC and other options.

10 Surefire Ways to Improve your SEO Marketing

Here listed below are 10 surefire ways to improve your SEO marketing for your online business!

These techniques will help to optimize your SEO and help get the hits that you’re after.

Following these examples should help you be able to watch your rankings rise in the search engine rankings!

1) Only publish relevant content:

The quality of your content is the key to your search engine rank and there is no better method to increase your rankings. By tailoring the content to your target audience your site traffic will increase and this will help to improve your sites authority and relevance.

Find a keyword for each page by thinking about how a user of your website may search for the page (for example “How to drive a car in the UK”) and make sure that the keyword is repeated several times over in a page – in the opening and closing paragraphs and maybe several other times in the document.

Another way to help is to use bold, italics and any other emphasis to make your keywords standout.

2) Update your content often

In order to help keep your site on top of the game, regularly update the content and keep it looking fresh and it will assist you in showing to the world that your site is still relevant.

3) Metadata

When designing your pages make sure that you insert metadata in between your tags!

4) Make your website have relevant links

For example, instead of just having a button labeled “click here” attached to a URL, make it something like “Buy our products in store now”. link-worthy site.

5) Use alternative tags

Using alternative descriptions for your AV content will allow search engines to locate your page.

6) Make sure you deliver user satisfaction

Remember that the whole purpose is geared towards someone using your website, so make it user friendly and attractive to your audience.

7) Keep things original

Make sure that you’re not copying content that already exists by using Copyscape for example, as this will highlight if the same content exists on 2 URLs or if there is duplicated text shared between them.

8) Make your website’s loading speed its optimum!

If you have a laggy website that takes too long to access you’re going to drive away your prospective audience. This is something to bear in mind as even websites that take a second longer than they should to load will have an adverse effect. You can use tools such as Pingdom to get a breakdown of how long each of your elements on your pages takes to load.

One way to increase speed is to move away from a shared web host and use your own virtual private network or a dedicated server to deliver your pages faster.

9) Don’t buy links!

Google webmaster guidelines state that it is against their protocol to buy and sell links, so save your money and instead create your own quality content that will attract attention and end up being rewarded with inbound links on its own.

10) Keep it natural

There is little point in writing your page so that it is solely usable as a search engine tool. If it isn’t very readable for your audience then it isn’t going to fair very well overall. Keyword density used to be a major factor in the past, however it has very little user value. A website that is user friendly will pay dividends over one that has crammed in its keywords just to try to boost its rankings.

I hope that these 10 tips will help to improve your SEO marketing skills! At the end of the day the thing to ultimately bear in mind is keeping the user happy will also have a positive impact on your search engine hits!

10 Surefire Ways to Improve your SEO Marketing

Here listed below are 10 surefire ways to improve your SEO marketing for your online business!

These techniques will help to optimize your SEO and help get the hits that you’re after.

Following these examples should help you be able to watch your rankings rise in the search engine rankings!

1) Only publish relevant content:

The quality of your content is the key to your search engine rank and there is no better method to increase your rankings. By tailoring the content to your target audience your site traffic will increase and this will help to improve your sites authority and relevance.

Find a keyword for each page by thinking about how a user of your website may search for the page (for example “How to drive a car in the UK”) and make sure that the keyword is repeated several times over in a page – in the opening and closing paragraphs and maybe several other times in the document.

Another way to help is to use bold, italics and any other emphasis to make your keywords standout.

2) Update your content often

In order to help keep your site on top of the game, regularly update the content and keep it looking fresh and it will assist you in showing to the world that your site is still relevant.

3) Metadata

When designing your pages make sure that you insert metadata in between your tags!

4) Make your website have relevant links

For example, instead of just having a button labeled “click here” attached to a URL, make it something like “Buy our products in store now”. link-worthy site.

5) Use alternative tags

Using alternative descriptions for your AV content will allow search engines to locate your page.

6) Make sure you deliver user satisfaction

Remember that the whole purpose is geared towards someone using your website, so make it user friendly and attractive to your audience.

7) Keep things original

Make sure that you’re not copying content that already exists by using Copyscape for example, as this will highlight if the same content exists on 2 URLs or if there is duplicated text shared between them.

8) Make your website’s loading speed its optimum!

If you have a laggy website that takes too long to access you’re going to drive away your prospective audience. This is something to bear in mind as even websites that take a second longer than they should to load will have an adverse effect. You can use tools such as Pingdom to get a breakdown of how long each of your elements on your pages takes to load.

One way to increase speed is to move away from a shared web host and use your own virtual private network or a dedicated server to deliver your pages faster.

9) Don’t buy links!

Google webmaster guidelines state that it is against their protocol to buy and sell links, so save your money and instead create your own quality content that will attract attention and end up being rewarded with inbound links on its own.

10) Keep it natural

There is little point in writing your page so that it is solely usable as a search engine tool. If it isn’t very readable for your audience then it isn’t going to fair very well overall. Keyword density used to be a major factor in the past, however it has very little user value. A website that is user friendly will pay dividends over one that has crammed in its keywords just to try to boost its rankings.

I hope that these 10 tips will help to improve your SEO marketing skills! At the end of the day the thing to ultimately bear in mind is keeping the user happy will also have a positive impact on your search engine hits!