Tag Archives: increase

Link building King

Online business owners and marketers are constantly looking for ways to increase traffic to their sites. If you are in that category of people, look no further; there is a strategy that will work perfectly well; link building. Link building is an approach based on creating links in many sites across the internet. These links redirect interested clients to your site increasing traffic. Some of the sites where you can put these links include social network sites, forums, blogs, directories, search engines and high ranking sites. These sites have varying value; there are those that are considered more valuable and credible than others. Links on sites like forums and blogs are considered low value sites. On the other hand, sites like article directories for instance, ezine articles and hub pages are considered valuable and credible sites. Having links in more valuable sites puts your site at better ranks making it to be visited by more people.

While link building can increase the site ranks and traffic, it can also back fire if you make some mistakes. To avoid any mistakes, you will need to follow guidelines provided by experienced webmasters. These experienced people claim that non-commercial websites are better for placing links compared to commercial ones. This is because non-commercial sites have higher page ranks. At the same time, consider making deals with high ranking and popular websites. Most people visiting such sites will easily be convinced that links on the sites are good. Getting popular and high ranking sites to post your link can be challenging. The administrators of such sites require nothing short of the best. They will usually require you to write some samples and review them to determine whether they are quality or not. If they are, they will post a back link to their site.

You can look for many such sites, request permission to post and create as many links as possible. There are several ways in which you can organize many links from different sites. The two best methods you can consider using include link wheel and link pyramid. The two strategies will have links organized as a wheel and pyramid respectively. Organization of the links this way will help you monitor the source of the traffic. You can be able to determine which links are bringing in more traffic and which are not. In such a case, you can determine what is wrong and improve to increase traffic. Most of the back links are more or less temporary.

To ensure consistent high traffic from links, consider getting permanent back links. Permanent links are obtained through hard work. You have to ensure that your pages rank better and you have more traffic to sustain that. This can be ensured by using bait like interesting articles which can be posted on credible directories. All the articles submitted have a link to your content site to redirect interested clients. Link building is very important to marketers and online business owners. They are able to increase traffic significantly and better site ranks. If you have not taken advantage of this great opportunity, what are you waiting for?

3 Reasons Why Conversion Rate Optimisation Delivers Far Higher ROI Than SEO, PPC, or SMM

Conversion rate optimisation focuses on optimising the various components of your website to ultimately increase conversions. Also known as CRO, this optimisation process can take several weeks to complete and include one or more of the following components: Website traffic analysis; heat mapping analysis; revising direct response copywriting tools, modifying sales funnels, revising web design, and fixing web programming issues.

Now to be clear, the purpose of conversion rate optimisation is to increase online sales making it very similar to PPC, SEO, SMM, and even Content Marketing. In other words, CRO is just one of many investment options you can choose from to grow your online sales. But unlike SEO, PPC, SMM, or even Content Marketing, CRO delivers a massive ROI and is hands down the best investment option for your online business for 3 very critical reasons:

1: The ROI from CRO Continues to Grow Long After Service is Complete: You know what happens when you stop investing money in PPC, SEO, SMM, or even Content Marketing? Yep, your sales dry up and the ROI for that investment stops growing. Now sure, PPC dries up immediately while SEO, SMM, and Content Marketing take longer, but without constant investment these options will stop producing sales relatively quickly. But with conversion rate optimisation, your increased sales continue to roll in long after the CRO experts have completed their work. So even a modest conversion rate increase that only yields another $2,000 in sales per month adds up to a whopping $24,000 in additional sales throughout the year.

2: Conversion Rate Optimisation Lowers Traffic Costs: Think about it: PPC, SMM, SEO, and Content Marketing all require you to invest additional resources to generate those extra sales. So while your sales are going up, so too are your marketing expenses which means your profit margins remain flat. But CRO experts significantly boost your overall profits because they help you generate more sales with less traffic by eliminating the non-converting keywords from your paid traffic streams. CRO companies will also review your SEO and SMM efforts to make sure your efforts are actually generating sales instead of merely sending traffic. So in the end, conversion rate optimisation reduces traffic costs without sacrificing conversions so you literally generate more sales with less traffic and thus dramatically boost profits.

3: 100% Conversion Focused
Although you probably hire SEO, SMM, and PPC experts with the hopes of increasing sales, you are technically only paying for more traffic. And as you may have learned the hard way, more traffic does not always correlate with more sales. This is why SEO and PPC experts always want to talk about your rankings or the amount of traffic they are sending to your site while conveniently ignoring how many new sales their efforts are generating or how little ROI they are truly generating for their services. But with CRO experts, their only goal is to increase overall conversions and the ROI from their services reflects this fact.

Concluding Thoughts
From SEO to CRO and everything in between, a website owner has a lot of valid options to choose from in order to increase sales on their website. But unlike most other options, conversion rate optimisation will not increase your marketing costs which dramatically increases the ROI. In addition, the ROI from a CRO project will continue to grow long after the initial project is complete instead of disappearing the minute you cease investing, like with SEO, PPC and other options.

3 Reasons Why Conversion Rate Optimisation Delivers Far Higher ROI Than SEO, PPC, or SMM

Conversion rate optimisation focuses on optimising the various components of your website to ultimately increase conversions. Also known as CRO, this optimisation process can take several weeks to complete and include one or more of the following components: Website traffic analysis; heat mapping analysis; revising direct response copywriting tools, modifying sales funnels, revising web design, and fixing web programming issues.

Now to be clear, the purpose of conversion rate optimisation is to increase online sales making it very similar to PPC, SEO, SMM, and even Content Marketing. In other words, CRO is just one of many investment options you can choose from to grow your online sales. But unlike SEO, PPC, SMM, or even Content Marketing, CRO delivers a massive ROI and is hands down the best investment option for your online business for 3 very critical reasons:

1: The ROI from CRO Continues to Grow Long After Service is Complete: You know what happens when you stop investing money in PPC, SEO, SMM, or even Content Marketing? Yep, your sales dry up and the ROI for that investment stops growing. Now sure, PPC dries up immediately while SEO, SMM, and Content Marketing take longer, but without constant investment these options will stop producing sales relatively quickly. But with conversion rate optimisation, your increased sales continue to roll in long after the CRO experts have completed their work. So even a modest conversion rate increase that only yields another $2,000 in sales per month adds up to a whopping $24,000 in additional sales throughout the year.

2: Conversion Rate Optimisation Lowers Traffic Costs: Think about it: PPC, SMM, SEO, and Content Marketing all require you to invest additional resources to generate those extra sales. So while your sales are going up, so too are your marketing expenses which means your profit margins remain flat. But CRO experts significantly boost your overall profits because they help you generate more sales with less traffic by eliminating the non-converting keywords from your paid traffic streams. CRO companies will also review your SEO and SMM efforts to make sure your efforts are actually generating sales instead of merely sending traffic. So in the end, conversion rate optimisation reduces traffic costs without sacrificing conversions so you literally generate more sales with less traffic and thus dramatically boost profits.

3: 100% Conversion Focused
Although you probably hire SEO, SMM, and PPC experts with the hopes of increasing sales, you are technically only paying for more traffic. And as you may have learned the hard way, more traffic does not always correlate with more sales. This is why SEO and PPC experts always want to talk about your rankings or the amount of traffic they are sending to your site while conveniently ignoring how many new sales their efforts are generating or how little ROI they are truly generating for their services. But with CRO experts, their only goal is to increase overall conversions and the ROI from their services reflects this fact.

Concluding Thoughts
From SEO to CRO and everything in between, a website owner has a lot of valid options to choose from in order to increase sales on their website. But unlike most other options, conversion rate optimisation will not increase your marketing costs which dramatically increases the ROI. In addition, the ROI from a CRO project will continue to grow long after the initial project is complete instead of disappearing the minute you cease investing, like with SEO, PPC and other options.