Tag Archives: html
Search Engine Optimization: Search Industry Terms Cp-Ht
In Search Engine Optimization: Search Industry Terms Co-Co, we discussed two critical elements of the internet marketing and search engine marketing industries. This included Contextual Relevance – the close association, relationships or similarities between types of content sources and content reference points, and Conversion Rates, which refers to the percentage of website or web page visitors that ultimately convert to a sale by taking action of some sort. In this installment of the series we’ll discuss four more crucial terms: Cost Per Click or CPC, Domain age and Name, File Transfer Protocol or FTP, and HTML or Hypertext Markup Language. Understanding these terms is a fundamental part of any successful SEO campaign.
Cost Per Click
Cost per click or CPC refers to a type of SEM or search engine marketing whereby a customer pays every time a website visitor clicks on a displayed ad. When viewing a SERP or search engine results page, the CPC ads are displayed above and to the right of the organic ads.
Site owners must use SEO to optimize their ads and landing pages to obtain a better relevance score from the advertising facilitator. In most cases the positioning of the ads on a SERP page depend on what company bids the most and how well optimized their landing page is for the keywords or key terms typed into the search car by the consumer.
Domain Age / Domain Name
The domain name is the actual name of the primary URL, and the age is the length of time since the domain was first registered, or in some cases the length of time since it was transferred or purchased after being dormant for some time.
Domain names are important because if they contain proper keywords they can provide a significant SEO boost. The age of a domain is important because search weight is generally given to older, established sites before new and unproven sites. For this reason there is a trend among some business developers and web masters to buy aged domains, or to repurpose domains in order to utilize the value built up within it.
File Transfer Protocol or FTP
FTP is a method of moving data – generally files and folders – for use in a website platform like WordPress or Joomla. FTP allows users to change website themes or skins, upload additional features such as widgets and advertising blocks, databases and other functionality. FTP can also be used to backup a site or manage multiple versions of the site in the case of a dynamically generated page or ad scheme.
Hypertext Markup Language or HTML
HTML is the most basic building blocks of the web. This simple computer code tells browsers and other software programs how to “see” pages in that it dictates the size, color and position of objects and graphics, the font and color of text, the functionality of links and other actionable item – essentially everything you see on a website is controlled at least in part by HTML.
Basic HTML can be written by anyone and is most useful for controlling text and other simple page elements. More advanced HTML should be handled by a professional because of the intricacies involved. If you need professional search engine optimization services now, use the links below to get a free consultation now.
Do You Know How Easy it is To Create Your Own Website?
Your website is where your business resides — it’s like the headquarter of an offline company. Hence, it is important to practise good design principles to make sure your site reaches out to the maximum number of visitors and sells to as many people as possible. Normally, if you want to have professional designers custom build your site, you must be prepared to dish out at least a few hundred dollars. All this can change if you know where to find the best deals, the best designs for the lowest price. First, you must understand that it is a rip off to get companies to design websites for you. Have you ever seen those advertisements in newspaper classified ad sections that offer a 5-page website at $500? These companies are established companies with physical locations, therefore they have to increase the amount they charge to pay off some overheads: office rent, designer’s wages, advertising costs and so on.
Creating a website is not so much a feat, if we compare it to the education of other technical skills. Most people tend to give up and pack their bags as soon as they hear the word “programming” and “technical”. They think it`s too much of a hassle to actually learn a whole computer “language”. HTML, the most basic computer language in building websites, is actually pretty simple to understand, as long as we have the interest in learning new things.
What is HTML?
HTML is the acronym for Hyper Text Markup Language. For learning purposes, just think of it as a language that the computer understands. For example, as humans, we were taught different languages; i.e. HTML as a language, is mostly and specifically used to create a website. The web browser, such as Microsoft Internet Explorer or Mozilla Firefox, will then decipher and interpret the code or rather, language(HTML), and display it in a way we can understand it, just like in a basic webpage.
Coding.
Coding the HTML language perhaps a bit tough for some people, so we can actually purchase programmes, such as Macromedia Dreamweaver, or even Microsoft Frontpage. These programmes are solely created to help individuals in designing professional webpages/websites.
Furthermore, one could also gain access to online web-builders, website builders that are inbuilt and can be directly controlled from the net. There are many different and specific builders online. One of the place to stick for this purpose is www.maximspace.com. Maximspace offer their unlimited web hosting for $1.99 per month and their hosting account comes with a great web builder containing more than 4000 templates. This an amazing web hosting package as you get a free .com domain as well. Visit Maximspace web site for more information.
Books and magazines also contain guides that can help in offering tutorials and ways to put up our own websites. Even online tutorials are credible, as in the modern world, information technology is the best and most cost efficient way in retaining knowledge, especially in this particular field.
So, you can start and build one right away. If you enjoy coding, it might even become a favourable past-time.
Do You Know How Easy it is To Create Your Own Website?
Your website is where your business resides — it’s like the headquarter of an offline company. Hence, it is important to practise good design principles to make sure your site reaches out to the maximum number of visitors and sells to as many people as possible. Normally, if you want to have professional designers custom build your site, you must be prepared to dish out at least a few hundred dollars. All this can change if you know where to find the best deals, the best designs for the lowest price. First, you must understand that it is a rip off to get companies to design websites for you. Have you ever seen those advertisements in newspaper classified ad sections that offer a 5-page website at $500? These companies are established companies with physical locations, therefore they have to increase the amount they charge to pay off some overheads: office rent, designer’s wages, advertising costs and so on.
Creating a website is not so much a feat, if we compare it to the education of other technical skills. Most people tend to give up and pack their bags as soon as they hear the word “programming” and “technical”. They think it`s too much of a hassle to actually learn a whole computer “language”. HTML, the most basic computer language in building websites, is actually pretty simple to understand, as long as we have the interest in learning new things.
What is HTML?
HTML is the acronym for Hyper Text Markup Language. For learning purposes, just think of it as a language that the computer understands. For example, as humans, we were taught different languages; i.e. HTML as a language, is mostly and specifically used to create a website. The web browser, such as Microsoft Internet Explorer or Mozilla Firefox, will then decipher and interpret the code or rather, language(HTML), and display it in a way we can understand it, just like in a basic webpage.
Coding.
Coding the HTML language perhaps a bit tough for some people, so we can actually purchase programmes, such as Macromedia Dreamweaver, or even Microsoft Frontpage. These programmes are solely created to help individuals in designing professional webpages/websites.
Furthermore, one could also gain access to online web-builders, website builders that are inbuilt and can be directly controlled from the net. There are many different and specific builders online. One of the place to stick for this purpose is www.maximspace.com. Maximspace offer their unlimited web hosting for $1.99 per month and their hosting account comes with a great web builder containing more than 4000 templates. This an amazing web hosting package as you get a free .com domain as well. Visit Maximspace web site for more information.
Books and magazines also contain guides that can help in offering tutorials and ways to put up our own websites. Even online tutorials are credible, as in the modern world, information technology is the best and most cost efficient way in retaining knowledge, especially in this particular field.
So, you can start and build one right away. If you enjoy coding, it might even become a favourable past-time.