Tag Archives: how
How to Engage in RSS Marketing (Page 1 of 2)
RSS marketing is quite different and unique as compared to most of the other internet marketing tools or technologies. In RSS marketing, success or failure lies in the hands of the consumer or the internet user. Although this may sound scary from a business perspective but at the same time there are certain advantages.
There are some online businesses that have garnered a good click-through-rate varying from 7% to 10% using RSS feeds and this means that it has actually outperformed various other mediums of online advertising. Of course this number cant be reached overnight. There has to be a strategy in place and the execution has to be perfect to derive such a high click-through-rate.
For those who have not been able to capitalize using RSS marketing and for those who are new to RSS marketing, here are some tips that will definitely help you in leveraging consumer control in RSS. The tips are as follows:
Feed characteristics There are many websites who have their feeds while others dont. It is not necessary that the feeds in the websites that have them will be created equally. There are quite a few variables that have to be considered during content delivery using RSS feeds. Let us look at an example: Some websites like My Yahoo is able to display only the headlines of their RSS feeds while websites like Bloglines are able to show almost the entire feed or complete article content. So there are some publishers who will provide only partial feed while others might provide entire content in the feed.
In marketing terms, this means that you should know how you will present the content and what the marketing message will look like. If you are not aware of the various characteristics of a feed, then RSS marketing can be a risky proposition. It is important to hence understand the feed characteristics and identify the methods of distribution. You need to think and imagine in advance how your consumer will receive this feed, and how it will help them to make an informed marketing decision, which will help your business in the long-run.
One of the prevailing issues is that of full feed vs. partial feed. Let us take another example. If an online publication has 5,000 RSS feed subscribers and the publisher is offering only the first paragraph of each of their articles in the RSS feed then the reader will have to click through each of the feed to view the entire content. There are many internet readers or users who will skim quickly through the feed content click through directly to the website. In such a scenario, if the publication has placed any advertisements in their feed then the consumer will miss it completely. So the online publication might get a high readership rate but will be a bad option for RSS advertising because the click-through-rate is low.
Hence it is extremely important to evaluate the various feeds where you would want to advertise.
Make content interactive If your content is not interactive or engaging then it will not attract too many RSS consumers. Consumers are not looking for saleable content; they are looking for useful and relevant information. For example if you are running an advertising campaign for the launch of a new paint then you need to target the different home improvement blogs and websites as a part of your RSS advertising & marketing campaign. In a home improvement blog, you will find the audience who will be interested about the various aspects of home improvement and how it can be done and what all they can use. This will boost your advertising efforts.
How Remote Access Keys and Clusters Benefit a Dedicated Hosting Company
Dedicated Hosting refers to a type of internet hosting service, exclusively leased to an individual or business entity. Therefore, dedicated servers supply the service solely to the one purchasing customer. Furthermore, the buying customer does not share the server with anyone else. In consideration, the task of acting as one of the dedicated hosts for new clients can potentially become overwhelming. In response, remote access keys help to save you time by automating the process.
Understanding Remote Access Keys and Clusters
One of the advantages of using remote access keys with your Dedicated Hosting service is how it makes it so that you no longer have to do anything during the times that someone creates a new account. Therefore, this gives dedicated servers the capacity to give a new client instant activation when they set up a new accounts. One of the largest benefits surrounds around how the people no longer have to wait for you to do anything in order for them to start setting up their website.
Where to Start and Who Can Benefit
Any Dedicated Hosting business can start using remote access keys by requesting them from their hosting company. Another option is to access this features through your dedicated server control panel in order to create the key automatically. When you generate the key, you will see a long paragraph of encrypted information, which you then can add to your script in order to automate the process of signing up with your company. Generally, most of the businesses that use this type of script are resellers.
How Remote Access Keys Work
In some cases, your Dedicated Hosting company may provide you with a sample of an automate script in which you can use for the sign up process. In most cases, you can modify the script according to your needs. One thing to consider is how you should contact your dedicated server for more information if you are unsure on how you should write this script.
Furthermore, after you have your remote access key, you should never share it with anyone. One of the main reasons has to do with how it allows access into your Dedicated Hosting servers control panel. Therefore, sharing this type of information could jeopardize the security of your server if the wrong person got a hold of it. In any case, when people on signing up for a new account, your keys encrypted, which helps prevent any types of problems.
Understanding DNS Clusters
At one time, a DNS Master referred to the system that we now know as a DNS Cluster. The DNS Master however, became rapidly outdated, leading to a newly revised system. These new revisions increased the amount of ease for webmasters with their capacity to monitor and access all information pertinent to their DNS zones within one area.
Not all Dedicated Hosting companies give you the option to use DNS clusters. For those that do, it makes it easy for you to synchronize your records with more than one server. Therefore, this is a useful feature for webmasters using more than one dedicated server.
Even so, a company or individual should not use this feature with a single dedicated server. In general, a DNS clusters designed primarily for advanced users and useless for the Dedicated Hosting business type. In spite of this, it is still appropriate to have an understanding if you have plans to add on another dedicated server or find that your company is quickly growing.
How to Engage in RSS Marketing (Page 1 of 2)
RSS marketing is quite different and unique as compared to most of the other internet marketing tools or technologies. In RSS marketing, success or failure lies in the hands of the consumer or the internet user. Although this may sound scary from a business perspective but at the same time there are certain advantages.
There are some online businesses that have garnered a good click-through-rate varying from 7% to 10% using RSS feeds and this means that it has actually outperformed various other mediums of online advertising. Of course this number cant be reached overnight. There has to be a strategy in place and the execution has to be perfect to derive such a high click-through-rate.
For those who have not been able to capitalize using RSS marketing and for those who are new to RSS marketing, here are some tips that will definitely help you in leveraging consumer control in RSS. The tips are as follows:
Feed characteristics There are many websites who have their feeds while others dont. It is not necessary that the feeds in the websites that have them will be created equally. There are quite a few variables that have to be considered during content delivery using RSS feeds. Let us look at an example: Some websites like My Yahoo is able to display only the headlines of their RSS feeds while websites like Bloglines are able to show almost the entire feed or complete article content. So there are some publishers who will provide only partial feed while others might provide entire content in the feed.
In marketing terms, this means that you should know how you will present the content and what the marketing message will look like. If you are not aware of the various characteristics of a feed, then RSS marketing can be a risky proposition. It is important to hence understand the feed characteristics and identify the methods of distribution. You need to think and imagine in advance how your consumer will receive this feed, and how it will help them to make an informed marketing decision, which will help your business in the long-run.
One of the prevailing issues is that of full feed vs. partial feed. Let us take another example. If an online publication has 5,000 RSS feed subscribers and the publisher is offering only the first paragraph of each of their articles in the RSS feed then the reader will have to click through each of the feed to view the entire content. There are many internet readers or users who will skim quickly through the feed content click through directly to the website. In such a scenario, if the publication has placed any advertisements in their feed then the consumer will miss it completely. So the online publication might get a high readership rate but will be a bad option for RSS advertising because the click-through-rate is low.
Hence it is extremely important to evaluate the various feeds where you would want to advertise.
Make content interactive If your content is not interactive or engaging then it will not attract too many RSS consumers. Consumers are not looking for saleable content; they are looking for useful and relevant information. For example if you are running an advertising campaign for the launch of a new paint then you need to target the different home improvement blogs and websites as a part of your RSS advertising & marketing campaign. In a home improvement blog, you will find the audience who will be interested about the various aspects of home improvement and how it can be done and what all they can use. This will boost your advertising efforts.