Tag Archives: how

Search For The Perfect Keyword

October 17, 2017   Search Engine Optimization   No comments

Keywords are considered to be very important part of Search Engine Optimization. So you must choose the right keyword for your business. Just selecting any popular key won’t do any good to your business as when you choose a keyword, visitors might come but when they will not get what they want, they will surely never visit your website again.

There are several issues to think choosing a keyword. You should not mind about the length of the words. Length actually depends on size and value of your company. Let me break it down. Keywords can be of 3 types.

–Head (contains only one word)

–Body (contains 2-3 words)

–Long Tail (contains many words)

So which one you should go for? Well one word keywords are the most competitive ones and if your brand is not very popular then you should not try this type. For example, if you own a garments factory then your head keyword could be ” Shirts”

On the other hand, body type keywords are medium competitive. You can get 1000-2000 traffic monthly. In this type, your keyword will be a bit longer and bit more specific like ” Male T-shirt”

and finally long tail keywords are less competitive. You can expect to get 100-1000 traffic monthly. Statistic says 15% of the long tail keywords don’t even get searched on google. So there are good sides and bad sides. Long tail keyword could be ” Male Polo Tshirt”. You can see its more specific and can draw the target audience.

Once you are done selecting the length of keyword, you should think about the purpose. Do you want to attract traffic only or do you want to covert your visitors to buyers. This one also depends on the business type. For example, if you have an e-commerce site then your target should be conversion and increase sell not just visitors. On the other hand, if you own a blogging site your only goal should be how to increase traffic. So for conversion you should calculate how many people are visiting your site and how many of them are buying. Because only the latter one matters.

In brief, as keywords get you sales so make sure you have chosen the best keyword and attract potential customers rather than amply amount of traffic. For example, I have some graphical content on my Portfolio. I thought a lot and rather than writing something like graphical content or my portfolio i chose the keyword premium graphic temples.

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Tips For Improving SQL Server Performance

October 15, 2017   Web Hosting   No comments

Database servers are a cornerstone of modern businesses ranging from Google to 7-Eleven. When you run your credit card at a convenience or grocery store, your purchase is registered into a point of sale system backed by a database. Your credit card company registers the funds transfer into a database server containing your financial records. If you use a discount card, yet another database server comes into play. Databases enable businesses to track inventory, perform margin analysis, automate purchases, and identify customer trends—and to do all of this much more quickly and efficiently than ever before!

It has been a long time since I visited any business that did not rely on some type of database server, if only to track purchases and expenses. But I constantly communicate with businesses that lack a plan to ensure these databases function properly on an ongoing basis.

Hosting Database servers at the ASPHostPortal.com data center helps your database remain a vital component of your business infrastructure, rather than a time-wasting black hole for IT resources. We recently sat down with our engineering team to provide you a few tips on how we help accomplish just that:

Tip 1: Host in a Data Center Simple power quality issues such as brownouts, blackouts or even a mere voltage fluctuation can result in your server powering down. SQL-based database systems are sensitive to these unanticipated shutdowns, resulting in errors in transaction logs and database instability. Hosting that same database server in a secure data center —where power quality is monitored every second of every day by trained engineers—helps ensure 100% uptime.

So when you are ready to start your business day, your SQL database will be ready to start as well!

Tip 2: Maximize IOPS One vital performance metric for database systems is Input/Output Operations Per Second (IOPS). IOPS is important here as a measurement of how fast storage devices can read and write, which is the primary operation metric of database systems such as SQL.

Remember that in reading from and writing to a database, most hard disks must physically move, which takes time—especially if you need to read and write from separate physical areas of your disk. By making read and write tasks concurrent, you can speed up this process with almost no administrative effort.

Instead of a single disk array handling both your operating system and application, opt for two arrays to handle each task on separate disks. Choosing serial-attached SCSI drives with high RPMs for your database, and enterprise-level SATA drives for your operating system will drastically improve read and write performance

Tip 3: RAID: It does more than kill bugs

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How do Search Engines work ?

October 3, 2017   Search Engine Optimization   No comments

We are very familiar with websites like Google, Yahoo, Bing.
We use these sites to get the information we need. As soon as we search for something, based on the keyword we use, we get results on the browser which are related to that keyword. So, in this way we see may websites which are matching to our keyword. The results are web pages and the box where we put the keyword is the search engine. It’s known to everyone that among all the search engines, Google search is the number one. So all our effort goes for www.google.com so that our website appears on the first page. People hardly visits the 3rd or 4th page. So all eyes on the first page.
Search results

So how does these search engines work? The method is quite complicated. Thousands of skilled people are working round the clock using some powerful software and algorithms. All the search engines has powerful database where they keep all those images, videos and documents in a much arranged way. As soon as we search for something, matched images or content appears. For example, an image stored in the database has name, and if we enter a keyword with the same name, we will see that image along with the website that contain the page. This task of collecting data by the search engines from different websites is called crawling. To perform crawling all the search engines use a software/algorithm which is called search crawler. Different search engine has different search crawler name. For example, google named it googlebot, yahoo named it Yahoo! Slup while bing calls it bingbot(also known as msnbot). These bots visits all the websites and collect data continuously. When a website is visited by this bot, it’s considered that the website is being indexed by the search engine. Once a website is indexed, the keywords found on that website will be shown in the search result. However, the website might not appear in the first page rather it will be on later pages.

So the question is, how can that website will appear in the first or second page? It depends on many factors. One of them is the search crawler visit. The more frequently the search crawler will visit the website, more up front the site will be placed in search result pages. So this is the basic! The more frequently you will make the bot visit the targeted site the more front that site will be placed. This is called search engine optimization (SEO). There are 2 types of SEO. On-page and Off-page SEO. Both are equally important for optimization. So there you go, as soon as you open a new website your target should be how to make the site appear on the first or second page. To do so, you need to perform search engine optimization.

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