Tag Archives: how
Beating Adware, The Sneakiest Software (Page 1 of 2)
Promoters of adware, software that shows advertising on a user’s computer, use some cunning tricks to get you to install their software on your machine. Here’s what to look out for.
Adware is, by definition, something reasonable people don’t want on their computers. That’s why malware can’t just come out and ask people to install it. Often, the computer owner is completely unaware of it being installed. But not always.
When adware doesn’t want to sneak in through an open window, it will try to trick you into letting it in through the front door. Don’t think you could be tricked? Don’t be so sure until you’ve checked out these most common ways people have been tricked into allowing malware to be installed on their machines.
Adware Installation Trick 1: Piggybacking
How it works: malware may come bundled with a legitimate piece of software the user actually wants, such as a game or emoticon. The malware is merely labeled “companion software,” without any indication of what it will do.
How to fight it: be very suspicious of any software that comes bundled with other software. Don’t installed software that comes bundled with other software unless you know everything that the bundled software does. After all, if the bundled program has anything to do with the program you actually want, why couldn’t the software developer just get both programs’ functionalities into a single piece of software? Software developers are now very sensitive to malware concerns and will provide a lengthy explanation of just why the bundled software is necessary, in the cases when they actually do need to use bundled software.
Adware Installation Trick 2: Bait and Switch
How it works: since people are getting more and more suspicious of bundled software, the malware’s developers may simply label it as valuable software, for instance, a browser plugin that supposedly accelerates web browsing (but in reality only shows ads).
How to fight it: again, a suspicious mind is useful in avoiding malware. Ask yourself some questions:
o What will this software actually do? Malware often comes with very fuzzy claims attached. Sure, it says it will improve your browsing experience, but how? Often, this improved browsing experience just means a browsing experience with more advertising.
o If the software is so great, why is it being given away free? Most commonly, software is only given out free in two cases: if it’s OpenSource (designed by a community of developers and not proprietary–OpenSource software is always clearly labeled as such); or simply a come-on for a fuller-featured version of the software. If neither case is true, there’s a real chance the software is financed by adware.
Adware Installation Trick 3: Outright Lying
How it works: malware may even be labeled as something else entirely, such as a well-known piece of software or a crucial component of the computer operating system.
Profiting from RSS
RSS opens a new gateway to ever-flooding effective business strategies, never existed before, and creates a new dimension in the way you reach out to the public. When you, as a marketer/ businessman/company, decide to promote your business through the marketing strategies of Internet, try to take the maximum advantage of this interactive medium. When your website does not engage visitors, then your web-based promotional efforts have been crippled. What are the means to attract visitors to your website, when there exists a million dollar question whose website to visit? Given innumerable choices, just think of the visitors plight to decide which one and whether he wishes to really come back after his first visit.
RSS has a lot of advantages over the other existing methods, to turn it into the most sought-after, powerful, influential tool, which will take over the Internet world very soon, if understood fully and properly. It is basically a push-based communication method, which can be published and subscribed to easily. It can be explained as a file containing the latest information and accessed by subscribers who are interested.
Consider a website as a real-world conversation. We need to adopt the same things just like while trying to sell our product to a sales prospect in person. RSS has wonderful features, which embody the techniques of conversational marketing in a very flexible way. Dont you go through the following while reaching out to the visitors? Glance through and see how RSS helps:
First, you decide your goal and try to analyze what kind of audience your website can get.
What do the visitors get on visiting your website? Interview customers for their feedback, do a research and make changes to your website accordingly. The last part can be done very easily done using RSS feeds (which we will see in detail in the later chapters).
The look of your website is very important. RSS has made it very easy to understand, see and feel your message for the visitors by mixing video and audio channels to your contents. Also, keep in mind that not only is it enough to have a good website but an appropriate one to your business also, to catch your visitors eye.
Make your website work well in all the browsers. Your website is open to a variety of visitors who can prefer browsers of their choices. RSS is a convenient way since it works on all platforms. Most of the browsers may not face hurdles accessing RSS.
Your website is the gold mine of information on how the public respond to what you say. RSS provides an unbelievable platform to discuss the views of the public without wasting time. Instead, you can spend your time on crafting quality contents. RSS has got many special features such as dialog facilitators, RSS radars, and automatic responders to enhance the significance of conversational marketing.
You can collect a lot of information such as the number of subscribers, their interests, their reading frequency, the topics they are more interested in etc using RSS feeds. These are definitely going to be vital for improving your standards of business.
Your search engine ranking reflects how good your website is! RSS increases the search engine ranking remarkably and well, again helps develop your business.
And do not think its a super-techie thing that you cannot use! Once you are familiar with the tool, you are open to the amazing world of RSS and one day, sure to find yourself hooked to it! Its going to be the beginning of an unbelievable era, exploring deeper and deeper the many faces of RSS and of course, the web world, through it! Though it cant be an all-out replacement for other technologies, it can be a standard to optimize your Internet experience.
Profiting from RSS
RSS opens a new gateway to ever-flooding effective business strategies, never existed before, and creates a new dimension in the way you reach out to the public. When you, as a marketer/ businessman/company, decide to promote your business through the marketing strategies of Internet, try to take the maximum advantage of this interactive medium. When your website does not engage visitors, then your web-based promotional efforts have been crippled. What are the means to attract visitors to your website, when there exists a million dollar question whose website to visit? Given innumerable choices, just think of the visitors plight to decide which one and whether he wishes to really come back after his first visit.
RSS has a lot of advantages over the other existing methods, to turn it into the most sought-after, powerful, influential tool, which will take over the Internet world very soon, if understood fully and properly. It is basically a push-based communication method, which can be published and subscribed to easily. It can be explained as a file containing the latest information and accessed by subscribers who are interested.
Consider a website as a real-world conversation. We need to adopt the same things just like while trying to sell our product to a sales prospect in person. RSS has wonderful features, which embody the techniques of conversational marketing in a very flexible way. Dont you go through the following while reaching out to the visitors? Glance through and see how RSS helps:
First, you decide your goal and try to analyze what kind of audience your website can get.
What do the visitors get on visiting your website? Interview customers for their feedback, do a research and make changes to your website accordingly. The last part can be done very easily done using RSS feeds (which we will see in detail in the later chapters).
The look of your website is very important. RSS has made it very easy to understand, see and feel your message for the visitors by mixing video and audio channels to your contents. Also, keep in mind that not only is it enough to have a good website but an appropriate one to your business also, to catch your visitors eye.
Make your website work well in all the browsers. Your website is open to a variety of visitors who can prefer browsers of their choices. RSS is a convenient way since it works on all platforms. Most of the browsers may not face hurdles accessing RSS.
Your website is the gold mine of information on how the public respond to what you say. RSS provides an unbelievable platform to discuss the views of the public without wasting time. Instead, you can spend your time on crafting quality contents. RSS has got many special features such as dialog facilitators, RSS radars, and automatic responders to enhance the significance of conversational marketing.
You can collect a lot of information such as the number of subscribers, their interests, their reading frequency, the topics they are more interested in etc using RSS feeds. These are definitely going to be vital for improving your standards of business.
Your search engine ranking reflects how good your website is! RSS increases the search engine ranking remarkably and well, again helps develop your business.
And do not think its a super-techie thing that you cannot use! Once you are familiar with the tool, you are open to the amazing world of RSS and one day, sure to find yourself hooked to it! Its going to be the beginning of an unbelievable era, exploring deeper and deeper the many faces of RSS and of course, the web world, through it! Though it cant be an all-out replacement for other technologies, it can be a standard to optimize your Internet experience.