Tag Archives: how

Google Backlinks to Increase Search Engine Ranking

What is a backlink? A backlink is a hyperlink (a link that can be clicked on) on a site somewhere else on the web that links back to your website. In its simplest crudest form, that is a backlink.

In Search Engine Optimization loops, there is a lot of discussion about backlinks. And if you are new to the world of Internet Marketing or have just commenced your first website, you may not appreciate exactly what they are or even how vital they are if you are looking for high Search Engine rankings on Google or looking to increase search engine ranking.

For those of you who do not know why links are important, let me just say that if you want to get traffic from the major search engines, they are crucial. Links from other sites to your site are basically a way that tells search engines you are trusted and you are a good resource for whatever your content is about.

Value is more important than numbers. A few links from powerful sites will do you more good than hundreds of links from ordinary websites. But by doing it this way you do have to post the links yourself.

The text for your inward bound links is significant. You must use your key words, but do not make all the links read the same way. Change the wording a bit, but stay inside your pool of key words and key phrases. Google will consider the so-called anchor text in the link (the word or phrase that is linked) and the power of the site that the link is coming from to decide how high or low your site ought to rank. And when it comes to Google organic search engine results, backlinks are pretty much all you have to influence the ranking success of your site.

Ask yourself whether your site is helping people to fill a need. If it is not, then why should people care about you? This might not sound great but everyone active online in any space online is generally just thinking about what is in it for them. If you can give people what they want, you can receive what you want. One of the reasons the internet is so popular is that is where most people go to find information on how to get information on any subject that is available. It you want to attract more people to your site you have to give them value. This is why one of my favorite phrases is people follow people and that is why you need to brand yourself. You can apply the same philosophy to search engines by using the phrase search engines follow people. Not only does pursuing this motto guide you in the way to build an honest, legitimate website, it is also an extremely precise way to get links to your site.

Make use of guest posting, it has lots of benefits. Guest posting not only gets you traffic from relevant websites, it’s also a great way to get links with custom anchor text around the key phrases you want to rank for. By using Google backlinks in your articles, it will help to increase search engine ranking.

If you wanted to find great sources of links, you could simply see which sites are ranking well for the phrase and where their links are coming from.

Google Backlinks to Increase Search Engine Ranking

What is a backlink? A backlink is a hyperlink (a link that can be clicked on) on a site somewhere else on the web that links back to your website. In its simplest crudest form, that is a backlink.

In Search Engine Optimization loops, there is a lot of discussion about backlinks. And if you are new to the world of Internet Marketing or have just commenced your first website, you may not appreciate exactly what they are or even how vital they are if you are looking for high Search Engine rankings on Google or looking to increase search engine ranking.

For those of you who do not know why links are important, let me just say that if you want to get traffic from the major search engines, they are crucial. Links from other sites to your site are basically a way that tells search engines you are trusted and you are a good resource for whatever your content is about.

Value is more important than numbers. A few links from powerful sites will do you more good than hundreds of links from ordinary websites. But by doing it this way you do have to post the links yourself.

The text for your inward bound links is significant. You must use your key words, but do not make all the links read the same way. Change the wording a bit, but stay inside your pool of key words and key phrases. Google will consider the so-called anchor text in the link (the word or phrase that is linked) and the power of the site that the link is coming from to decide how high or low your site ought to rank. And when it comes to Google organic search engine results, backlinks are pretty much all you have to influence the ranking success of your site.

Ask yourself whether your site is helping people to fill a need. If it is not, then why should people care about you? This might not sound great but everyone active online in any space online is generally just thinking about what is in it for them. If you can give people what they want, you can receive what you want. One of the reasons the internet is so popular is that is where most people go to find information on how to get information on any subject that is available. It you want to attract more people to your site you have to give them value. This is why one of my favorite phrases is people follow people and that is why you need to brand yourself. You can apply the same philosophy to search engines by using the phrase search engines follow people. Not only does pursuing this motto guide you in the way to build an honest, legitimate website, it is also an extremely precise way to get links to your site.

Make use of guest posting, it has lots of benefits. Guest posting not only gets you traffic from relevant websites, it’s also a great way to get links with custom anchor text around the key phrases you want to rank for. By using Google backlinks in your articles, it will help to increase search engine ranking.

If you wanted to find great sources of links, you could simply see which sites are ranking well for the phrase and where their links are coming from.

Dante's Simplified: SEO – Doing It Right The First Time

Search Engine Optimization or SEO -as it is popularly known as- is the internet marketing strategy of improving the visibility of a website in the search engine results. The objective of SEO is to academically improve the organic search results. SEO works on the premise that the more frequently a page appears on a website, the more visitors it will have. Now think in terms of a large number of pages which appear in the search engine results. The competition among them to increase the appearance in frequency now is determined by how far up the search result they are. The user can seek websites by searching images, videos, local search or product category specific search.

The mechanics that drive SEO depend on which search engines are preferred, how a Search engine works, what are the popular searches, what is the search trend etc? All these variables call for the use of keywords and tagging the websites and content to ensure that they are more visible during the search engine results.

The whole SEO concept is driven by one and only one factor-“keyword”. Choosing the right keyword is the primary step. The keywords should be able to give a customer a lucid picture about the product or service that a website exhibits. The keyword should be chosen according to the following criteria:

• It should be able to target the specific market that is looking for the content related to it.
• It should compete with fewer websites targeting the same keyword
• One should be able to optimize keywords that people actually use

All of these factors can be determined using the search tools of the search engine. Almost all the search engines help check the competition to figure out how to optimize a particular keyword for a better page rank. This is achieved via article marketing and other methods.

Then come the tags. These key identifiers must be included in the URL of the web pages to ensure that the customers are easily able to identify your services and they also help in the appropriate indexing of the web pages to yield more efficient search results.

Then one can use the concept of links to help increase the footfall on his/her website thereby increasing the page rank. This is achieved by the use of back link which directs the footfall off one website onto another when the customers find easy access to a particular product or service listed there.

SEO techniques revolve around boosting footfall via the appropriate use of keywords.