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Building Links is like building with Legos

Consider this: Your child gets a huge set of Legos that when put together resembles a Castle. If you, an adult male or female, were told to put the set together and your business would improve (more potential customers would find your website which statistically means more sales) but . . . there were no instructions included, how long would it take you to put the castle together? Do you think you could do it? Would you take one look at the daunting heap and shake your head as you walk away thinking to yourself, “There is no possible way, so why waste my time trying?” Would you give up without even trying!?!

Do you remember how good it felt just to have a website? Did you build it yourself or pay someone to do it for you? It really doesn’t matter. What matters now is that no one is visiting your website. Why? How do you go about letting potential customers know you are online and ready to do business?

Statistics show that 90% of individuals begin their online time by searching on search engines. They start by inputting a word or phrase to start a search. These search words are called “keywords”. Keywords are a good place for new website owners to start the optimization of their site. Research what keywords potential customers use to find a business like yours. Make a list of all the keywords you can find that pertain to your business. It is these keywords that you will do some culling to rid the list of those that are the most common. You know the ones that get mega amounts of searches. Narrow them down by going to Google and type in “Adwords keyword tool” and click on the link. In the space under “Enter one keyword or phrase per line” type in a keyword you have identified and click “Get Keyword Ideas.” You will want to look at the column that shows the search volume. You want those keywords that are getting volume under say 15,000. It’s these keywords that you want to try to dominate on the major search engines to try to improve your page rank.

It is a known fact that online searchers don’t usually search beyond the third page for a given keyword. There are only ten listings per page that come up when a search is done using a keyword or keyword phrase. Only 10! This translates into only 30 listings ever being viewed by online searchers. There are potentially hundreds, even thousands of listings that could and do show up for a search term. Do you see why it is so important to rank highly on top search engines such as Google, Yahoo! and Bing to name just a few.

What does it all mean in terms of your website? It means you have to either hire a company to try to improve your rank on the major search engines or you have to try to learn how to put it all together on your own. So . . . take another look at that heaping, daunting pile of Legos. Now decide how badly you want or need those customers or should you shake your head and walk away? Will you give up without even trying?

Building Links is like building with Legos

Consider this: Your child gets a huge set of Legos that when put together resembles a Castle. If you, an adult male or female, were told to put the set together and your business would improve (more potential customers would find your website which statistically means more sales) but . . . there were no instructions included, how long would it take you to put the castle together? Do you think you could do it? Would you take one look at the daunting heap and shake your head as you walk away thinking to yourself, “There is no possible way, so why waste my time trying?” Would you give up without even trying!?!

Do you remember how good it felt just to have a website? Did you build it yourself or pay someone to do it for you? It really doesn’t matter. What matters now is that no one is visiting your website. Why? How do you go about letting potential customers know you are online and ready to do business?

Statistics show that 90% of individuals begin their online time by searching on search engines. They start by inputting a word or phrase to start a search. These search words are called “keywords”. Keywords are a good place for new website owners to start the optimization of their site. Research what keywords potential customers use to find a business like yours. Make a list of all the keywords you can find that pertain to your business. It is these keywords that you will do some culling to rid the list of those that are the most common. You know the ones that get mega amounts of searches. Narrow them down by going to Google and type in “Adwords keyword tool” and click on the link. In the space under “Enter one keyword or phrase per line” type in a keyword you have identified and click “Get Keyword Ideas.” You will want to look at the column that shows the search volume. You want those keywords that are getting volume under say 15,000. It’s these keywords that you want to try to dominate on the major search engines to try to improve your page rank.

It is a known fact that online searchers don’t usually search beyond the third page for a given keyword. There are only ten listings per page that come up when a search is done using a keyword or keyword phrase. Only 10! This translates into only 30 listings ever being viewed by online searchers. There are potentially hundreds, even thousands of listings that could and do show up for a search term. Do you see why it is so important to rank highly on top search engines such as Google, Yahoo! and Bing to name just a few.

What does it all mean in terms of your website? It means you have to either hire a company to try to improve your rank on the major search engines or you have to try to learn how to put it all together on your own. So . . . take another look at that heaping, daunting pile of Legos. Now decide how badly you want or need those customers or should you shake your head and walk away? Will you give up without even trying?

Google Backlinks to Increase Search Engine Ranking

What is a backlink? A backlink is a hyperlink (a link that can be clicked on) on a site somewhere else on the web that links back to your website. In its simplest crudest form, that is a backlink.

In Search Engine Optimization loops, there is a lot of discussion about backlinks. And if you are new to the world of Internet Marketing or have just commenced your first website, you may not appreciate exactly what they are or even how vital they are if you are looking for high Search Engine rankings on Google or looking to increase search engine ranking.

For those of you who do not know why links are important, let me just say that if you want to get traffic from the major search engines, they are crucial. Links from other sites to your site are basically a way that tells search engines you are trusted and you are a good resource for whatever your content is about.

Value is more important than numbers. A few links from powerful sites will do you more good than hundreds of links from ordinary websites. But by doing it this way you do have to post the links yourself.

The text for your inward bound links is significant. You must use your key words, but do not make all the links read the same way. Change the wording a bit, but stay inside your pool of key words and key phrases. Google will consider the so-called anchor text in the link (the word or phrase that is linked) and the power of the site that the link is coming from to decide how high or low your site ought to rank. And when it comes to Google organic search engine results, backlinks are pretty much all you have to influence the ranking success of your site.

Ask yourself whether your site is helping people to fill a need. If it is not, then why should people care about you? This might not sound great but everyone active online in any space online is generally just thinking about what is in it for them. If you can give people what they want, you can receive what you want. One of the reasons the internet is so popular is that is where most people go to find information on how to get information on any subject that is available. It you want to attract more people to your site you have to give them value. This is why one of my favorite phrases is people follow people and that is why you need to brand yourself. You can apply the same philosophy to search engines by using the phrase search engines follow people. Not only does pursuing this motto guide you in the way to build an honest, legitimate website, it is also an extremely precise way to get links to your site.

Make use of guest posting, it has lots of benefits. Guest posting not only gets you traffic from relevant websites, it’s also a great way to get links with custom anchor text around the key phrases you want to rank for. By using Google backlinks in your articles, it will help to increase search engine ranking.

If you wanted to find great sources of links, you could simply see which sites are ranking well for the phrase and where their links are coming from.