Tag Archives: how
Protecting Against a List of Malicious Attacks
A threat profile is a list of things that a malicious attack can do to a computer. When a penetration testing company is performing security checks against threats to a customers database or website applications, they focus on specific areas that coordinate with the threat profile. There are several diagnostics that an application security testing company can perform to see how easily a companys system can be breached. Once a threat profile has been established, the security company can begin web application security testing.
What Types of Threats Exist?
Different threats have different goals. Depending on who and what is attacking the site, different things may happen. For example, the idea behind the threat may be to steal credit card information on a companys clients or to cause an e-commerce site to malfunction and lose business. To protect an application against threats, a computer security company must first know what the system needs to protect against, before it can create and implement a plan.
What Does Testing Involve?
Checking and testing for possible security weaknesses is done through a battery of testing procedures. The plan for testing must first be custom designed with the particular application in mind. The security company tries to mimic the possible avenues that could be used to cause trouble. The tests are then performed. Depending on how in depth the process is and how many tests are performed, it can take anywhere from 10 days to one month. A quality security company will not rush the process and risk problems down the road for the sake of saving a few minutes here and there. Qualified personnel will take their time to verify that an application is as secure as possible through a variety of exhaustive methods. Tests using scanners are helpful, but people-driven testing tools are often more effective for preventing sabotage, malicious attacks, siphoning and other threats.
Certification
When consumers use a website for e-commerce or to exchange personal information, they want to know that its secure. They do not want their personal contact information, credit card numbers, financial details to be shared with other people. They want reassurances that any website or website application they use is safe from hackers and identity thieves. Without a security certification posted on the website, many potential customers will gladly take their business elsewhere in favor of personal safety. Once a website application has been authentically certified, it should be displayed where it can be seen. The site should be certified by experts who have had proper, up-to-date training in prevention of risks and thwarting attacks.
Protecting Against a List of Malicious Attacks
A threat profile is a list of things that a malicious attack can do to a computer. When a penetration testing company is performing security checks against threats to a customers database or website applications, they focus on specific areas that coordinate with the threat profile. There are several diagnostics that an application security testing company can perform to see how easily a companys system can be breached. Once a threat profile has been established, the security company can begin web application security testing.
What Types of Threats Exist?
Different threats have different goals. Depending on who and what is attacking the site, different things may happen. For example, the idea behind the threat may be to steal credit card information on a companys clients or to cause an e-commerce site to malfunction and lose business. To protect an application against threats, a computer security company must first know what the system needs to protect against, before it can create and implement a plan.
What Does Testing Involve?
Checking and testing for possible security weaknesses is done through a battery of testing procedures. The plan for testing must first be custom designed with the particular application in mind. The security company tries to mimic the possible avenues that could be used to cause trouble. The tests are then performed. Depending on how in depth the process is and how many tests are performed, it can take anywhere from 10 days to one month. A quality security company will not rush the process and risk problems down the road for the sake of saving a few minutes here and there. Qualified personnel will take their time to verify that an application is as secure as possible through a variety of exhaustive methods. Tests using scanners are helpful, but people-driven testing tools are often more effective for preventing sabotage, malicious attacks, siphoning and other threats.
Certification
When consumers use a website for e-commerce or to exchange personal information, they want to know that its secure. They do not want their personal contact information, credit card numbers, financial details to be shared with other people. They want reassurances that any website or website application they use is safe from hackers and identity thieves. Without a security certification posted on the website, many potential customers will gladly take their business elsewhere in favor of personal safety. Once a website application has been authentically certified, it should be displayed where it can be seen. The site should be certified by experts who have had proper, up-to-date training in prevention of risks and thwarting attacks.
Building Links is like building with Legos
Consider this: Your child gets a huge set of Legos that when put together resembles a Castle. If you, an adult male or female, were told to put the set together and your business would improve (more potential customers would find your website which statistically means more sales) but . . . there were no instructions included, how long would it take you to put the castle together? Do you think you could do it? Would you take one look at the daunting heap and shake your head as you walk away thinking to yourself, “There is no possible way, so why waste my time trying?” Would you give up without even trying!?!
Do you remember how good it felt just to have a website? Did you build it yourself or pay someone to do it for you? It really doesnt matter. What matters now is that no one is visiting your website. Why? How do you go about letting potential customers know you are online and ready to do business?
Statistics show that 90% of individuals begin their online time by searching on search engines. They start by inputting a word or phrase to start a search. These search words are called “keywords”. Keywords are a good place for new website owners to start the optimization of their site. Research what keywords potential customers use to find a business like yours. Make a list of all the keywords you can find that pertain to your business. It is these keywords that you will do some culling to rid the list of those that are the most common. You know the ones that get mega amounts of searches. Narrow them down by going to Google and type in “Adwords keyword tool” and click on the link. In the space under “Enter one keyword or phrase per line” type in a keyword you have identified and click “Get Keyword Ideas.” You will want to look at the column that shows the search volume. You want those keywords that are getting volume under say 15,000. Its these keywords that you want to try to dominate on the major search engines to try to improve your page rank.
It is a known fact that online searchers dont usually search beyond the third page for a given keyword. There are only ten listings per page that come up when a search is done using a keyword or keyword phrase. Only 10! This translates into only 30 listings ever being viewed by online searchers. There are potentially hundreds, even thousands of listings that could and do show up for a search term. Do you see why it is so important to rank highly on top search engines such as Google, Yahoo! and Bing to name just a few.
What does it all mean in terms of your website? It means you have to either hire a company to try to improve your rank on the major search engines or you have to try to learn how to put it all together on your own. So . . . take another look at that heaping, daunting pile of Legos. Now decide how badly you want or need those customers or should you shake your head and walk away? Will you give up without even trying?