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Get Better Google Rankings and Increase Web Traffic With RSS Syndication (Page 1 of 2)
So maybe you have heard about Really Simple Syndication (RSS) and seen the RSS symbol on websites?
Perhaps you have even used it to catch up on your daily news from your favorite websites. Great free resources like the Google Reader makes it a breeze to keep up with the latest happenings on topics of interest to you.
But there is another side to RSS I would like to discuss with you today, and that’s RSS syndication also known as RSS submission which is the process of using this technology to get better page rankings in the search engines and increase web traffic to your website.
I am going to suggest to you that this is a vital process for you to understand and start using as the vast majority of your competition (other web sites) are not leveraging this technology. So using feed submission is a great way to assist you in leapfrogging your competition.
But lets take a step back and understand how the process works. Firstly in order to use RSS like this, you need an RSS feed.
Think of an RSS feed as just a description of one or more pages on a website. It’s a standard format that can be read by literally millions of programs on the internet.
You see computers being what they are, they cannot understand a particular piece of information unless they understand the structure. Because RSS is a documented format, it means all these programs that use RSS can then understand how to read an RSS feed, and how to process the contents in the file.
Many websites have this technology built in. If you are running a wordpress blog you automatically have this technology built in to every post you make on the website.
And even if your using a static website without RSS feeds, you can invest in an inexpensive RSS script to product RSS feeds for your website.
As I mentioned previously RSS technology has mainly been used to retrieve information for a group of websites (news, new content, etc). It has not really been used to assist you in getting visitors to your website or ranking better in google.
But new exciting software is coming out to leverage the power of RSS to get the word out about your website.
Entire websites are developed and being developed as RSS Aggregators, in other words sites dedicated to receiving information about the content that is on other websites. And guess what? They use RSS technology as well.
Google, the premier search engine itself invested million purchasing a major RSS website called feedburner. Further they then added to their AdSense program a module for RSS Feeds. AdSense is the most widely used technology to put advertisements on websites that we know of today.
I am hoping your starting to see where I am going with this, if entire sites are setting themselves up to use RSS exclusively and Google themselves are heavily investing in RSS technology, then this is something that internet marketers should be looking at.
Google realize that RSS is all about tracking content changes, because anytime a website adds content to their website (if they are using RSS technology) then their RSS feed is updated automatically.
How To Submit Rss Feed For Your Website
One of the best ways to keep users of your website is to have them coming back for more. You can accomplish this by providing RSS feeds. RSS Stands for Really Simple Syndication, and is a coded method of informing website users of new news, activities happening, contests you are running, anything you really want to know. The process of RSS Feeds is relatively easy, when you know how to do it. But for the beginner, it may be a little intimidating to learn how to submit an RSS feed for your website.
One way to submit an RSS feed for your website is to put up a blog or “weB LOG” Blogging software usually contains built in code that will submit your feed to RSS directories every time you make a new post. For some people, however, this can be tricky. Blogging software out of the box can be a little intimidating, and they usually provide very little to no documentation. Hosted blogs like WordPress and Blogger usually contain those built in codes, but customizing your blog to your liking can be difficult.
Another, less used but highly popular, method is to create the RSS Feed yourself. This is done through eXtended Markup Language, or XML. XML is almost like HTML in its design, except for the fact that RSS XML Files contain usually only three or four items. These items are the title, description and link. You can embed multiple items into one XML file, which creates your feed.
An RSS feed is a grouping of items chained together. This is called a “channel” and is referenced by the “channel” and “/channel” tags at the beginning and end, respectively, of your XML file. The last thing you need to do at the top of your file is indicate it is an XML file by using the XML and RSS tags. See your favorite web design book or website on how to do this.
So, you’ve spent all this time creating your XML file, it works, and all is well, now what do you do with it? Well, you need to submit it of course. The best way to submit an RSS Feed is to use one of the multitude of RSS Directories out there. I won’t list any, just google it. Once you’ve found one, submit your XML file like you would a web page, and within minutes, your newly acquired RSS Feed will be screaming across the internet at the speed of light, both to your current users, and also attracting new users at an alarming rate.
The benefits of RSS are great. You can keep your users informed of happenings on your site, you can attract new users, and you can ensure that your news will get out to the world with ease.
Finding Technical Edge over Others by Hiring a Professional Website Design Company
After long, you have decided to create a web presence for your business. Bravo!
It is a very important factor to be online in order to be taken seriously as a good organization. Now all you need to do is find a professional website design company to design your companys website.
You might think of getting a website template, put your companys information and upload it on the server. It is true that this can be one way to get your site up and running also small business would find it economical on a tight budget. However, it is certainly not the ideal way to create a polished impression on your prospective clients online. Do-it-yourself websites created by unskilled people make your website look sloppy and unprofessional.
Only a professional who has specialized skills can make a website, which can be an important marketing tool in todays world and work out for your business.
Here are some major benefits of hiring professional web designers:
I. Altered web design and structure: just like readymade designs, a website created by a professional web designer is specially altered according to the needs of your business. You can decide the color, the number of pages, and the style of columns, logos position, and the graphics on the website. A professional would give an original piece of work, which is unique and you would never get any website on the internet having the same sort of design and layout. This is what makes them stand out from others.
II. Make an impression: you have seconds to make an impression on a visitor who comes to see your website. A web designer knows how to make that impression and he would design your website in the most attractive way. He knows how to position things on the website so that they appeal the target audience.
III. Save a lot of time: a professional designer can create your website in a much faster way saving your time and money as well especially when you have no knowledge and experience in web designing.
IV. Other web design service: a web design company cannot only design a website for you but with that, it can also give you other necessary web design services. These services include maintenance and updating the website if required. Then you will be able to focus on running your business rather than being stressed out what new material has to be put on the site.
V. Help increase Web traffic: A professional very well knows how to get traffic to the website and he knows the coding necessary to help raise your sites position on the search engines. Specific search engine marketing is still necessary for maximum online visibility with a professional designed site. So with a website which is designed by a professional one doesnt have to worry a lot as the position of the website would be taken care of by them through methods of search engine optimization.
This is the only reason why people now days are spending huge amount of money on getting their websites designed by professionals. It helps a lot in the improving the position of your business in the online world.