Tag Archives: how

Free and Easy Link Building Tips (Page 1 of 2)

Okay, you’re the proud mama or papa to your brand new website. Now what? This isn’t like the movies – just because you built it doesn’t mean they’ll come. The Internet is a huge limitless space with ever-growing numbers of websites. You are just one small website among millions. How will anybody ever find you? How do you become visible?

Right now, you just exist out in the web, untethered. You need to become visible when someone searches for you and one way to become visible to people is to become visible to search engines. And one way to become visible to search engines such as Google, Yahoo, or MSN is for your site to be tethered, or linked to other sites.

If you’ve spent any time reading Internet marketing blogs you know that link building is a huge part of a marketing campaign. Backlinks – links that point to your website – are a major factor in determining your popularity or ranking with the search engines. And of course, just like in high school, you want to be popular.

You can buy your way into links like you can buy high PR links for your website easily, but here we’re talking about a few free and easy ways. An obvious and natural way to build links is through content. When you start a link-building campaign for your new website, focus on attracting links that will add value for your website visitors and best represent your most important keywords too. It is invaluable to have visitors go to your site and share your content.

Here are a few easy and mostly free ways to build links for your website.

Blog-Based Link Building

One way to get natural links back to your website is by setting up a blog for your company. Make sure you network online with other blogs that complement yours. If you share industry news and have useful and relevant content, you’ll attract links. Reference other bloggers in your content and link to other blogs in your industry.

For blogs, content is extremely important. Every time you add words to your blog or website, you are presenting yourself to a potentially huge audience. How does your blog’s content reflect your company? This content could be the page that carries your company’s name around the Internet world. Cheap content is just that – cheap. Create content that people want to read and that will make them come back again and again.

Reviewing products and services and posting those reviews on other sites is another way to build links many of the Link building Services adopts this way to promote the website. Your honest evaluations and smart opinions can also build your reputation as an expert in your field.

Link Building with Social Media

Another way to build natural links to your website is through social media sites like Facebook, LinkedIn, MySpace and Twitter. These sites allow you to set up a user profile where you can add information about you and your company including a link to your website.

Some sites, Facebook for example, also have a way to promote your business with a page, ad or group. Just keep in mind that there are good ways and bad ways to promote your business on social sites and you should observe proper etiquette when you do.

GPS and SatNav. Removing Misconceptions

The Global Positioning System (GPS), originally designed for military use, has, as it has developed, revolutionised the art or skill of getting from one place to another among the general user population. Its development in coverage and reliability along with other technologies has enabled reasonably cheap SatNav systems for general usage, in our vehicles, mobile phones and other applications. Because of its reliability and growing popularity I believe SatNav is becoming widely accepted but without due consideration as to what it is really about. Many misconceptions have grown, some maybe not important, but in some cases having no awareness or the wrong ideas of what you have got or how it works could lead to problems of various severity.

The technology is fantastic but it is not without fault, just like any other technology it can go wrong. So let us remove these misconceptions and try to understand just where it can go wrong and how serious it may be.

First let us look at what SatNav is. We do know but do not really consider it in full. Now this is merely a loose use of words but many say they have GPS in their car. Well, yes they do, but they also have a full SatNav. This involves some method of obtaining position from orbiting satellites, some form of electronic map to put this position on, some software to navigate from here to there, and you may have engine sensor inputs to provide an inertial navigation back up when satellite signals are lost. That’s essentially your SatNav system.

It is just a circumstance that the positioning system is mostly GPS. This is just one Global Navigation Satellite System (GNSS). Others are developed or in development. GPS is just the most commonly used. If you have car SatNav, this, with the inertial back up, if you have it, is what you are using. GPS is also included in mobile phones.

This next makes me somewhat laugh. I have heard some claim they can get SatNav on their mobile phone in the cupboard under the stairs. I am deeply curious of what advanced technology achieves this. The signal from GPS satellites is line of sight. An obstruction will block any satellite it is in the way of. A broom cupboard will block the lot of them. Now the mobile can also be located by the cell network. Although not as accurate, defaulting to the cell network when GPS is lost is handy. But, I do not think this can be classed as SatNav. No satellites are being used. That’s the, er, ‘advanced’ technology out of the way with.

So far it is wordage and a bit of a lack in awareness. The end result is that by some method you can get a position. If you happen to be off road and lose GPS it may be important to realise you have lost some accuracy. GPS could be 10m or better. The cell being 50m at best in urban areas, no great problem, but worse in rural areas, maybe a problem.

Another one. There are many who say with pride that they know how GPS works. Triangulation. I believe they fall for this because it’s a legacy from before GPS where control networks were surveyed in by measuring angles. A GPS receiver, specifically the antenna, which may or may not be attached to the box, is positioned by trilateration, using ranges. This was harder to achieve with accuracy in those older days.

Also, satellite pseudoranges are not measured directly, hence along with inaccuracies the term pseudo. They are determined from time differences and light speed, more correctly, the speed of electromagnetic waves as the GPS signal is in the radio or microwave bands, depending on who you listen to. The nearly 300 million m/sec assumed in range calculations is only valid in a total vacuum. Some of the GPS inaccuracies are due to varying light speed. Nanosecond accuracy is required. A thousandth of a second error (1millisec) equates to 200 miles or 300km. Not many realise the importance of such small times.

Now accuracy has been mentioned, this leads to my favourite but that is another story that can be found in ‘GPS and SatNav. Pinpoint Accuracy Explained’ by the same author.

How You Can Be Part of SEO in Adelaide

Have you heard anything about website marketing? Do you know someone that works for SEO in Adelaide? Well, if your answers are NO, then you don’t understand much about trends. Yes, website marketing is one of the hottest trends today when it comes to earning money from home. If you are not enthusiastic about selling services or products on the internet, then why don’t you think about doing work for these companies? Search engine optimization is a rather complicated process that requires a lots of technical skills. But it doesn’t mean that only computer programmers are qualified to work for SEO businesses.

So long as you have your own computer and a decent internet connection, then you are qualified. In addition, and maybe one of the most essential skills that you need to have, you must be a great English speaker. Whilst being an SEO wouldn’t require you to communicate with individuals from other countries, you must be aware that you will be doing work in an outsourcing organization. This means that you will still have an employer and a team leader probably. And in a business such as this, in which distance and time zone differences can be a factor, communication is vital.

The concept of search engine optimisation is to sell services or products on the web, against a large number of other online marketers. And if you consider how many websites there are, you will know how crucial it is to be in the highest page rank of search engines like Google. This will be your job-to help make websites rank high as well as generate traffic. There are numerous ways of doing SEO in Adelaide. Probably the most common, and possibly the easiest, is article marketing.

In article writing, your only goal is to write as many articles as possible to be distributed a number of sites on the web. Each article that you compose should be well SEO’ed to be recognized by the search engines. While content is of importance, that’s not all that matters. Whenever you market your articles, they need to focus on creating links to the sites you are hoping to promote. Thus, you have to insert links inside your articles.

The amount of key phrases that you put in your articles is also a vital consideration. You need to make the search engines realize that your content is purely about a certain keyword and that this content provides great worth to the readers. In choosing the keywords that you are going to use for the articles, there are many tools that you can use. These tools will help you identify what people tend to be typing in the research boxes when they want information. By concentrating your articles on these kinds of keywords, you are making this more possible for your articles to be seen by folks, which means getting more potential customers for your site. This is how you can effectively carry out SEO in Adelaide.