Tag Archives: home
Trading Links – Is It Still A Strong Marketing And Advertising Method
Just about everybody in the Internet marketing field know that backlink building really can make or break their online business. And a few years ago, trading links together with various other websites was looked upon as being a great way to build backlinks. But with all the modifications that Google has made over time, is this still thought to be a good marketing method? If you want to know if it is still an effective practice, keep reading and you will find out the answer.
So basically a backlink is a link that points from one site to another site. These backlinks are usually viewed as votes for your site by the major search engines. Which means that your Internet site will rank higher in the search engines when you have more inbound links to your website. When it relates to the value of each backlink you’ll find that some backlinks have better value than others. Let’s just say you have a link on a Internet site that has a page rank of 3, if the link is on the home page of the site you will find that it has more value than if the backlink is found on a sub page of that website. In order to determine the value of the link you’ll want to look at the page the link is on, instead of what the page rank of the home page is, even though the home page rank will probably still help a little.
When men and women trade links with other sites normally those other websites have a separate page on their site where they place the link for your site. So you’re not getting the same results from that backlink, that you would from the home page of that site. Another thing you should remember about these link web pages is that your link may be surrounded by hundreds of other links. I am sure nearly all of you already know that Google frowns upon this and generally these backlinks don’t even get counted.
Something else you may or may not have heard is that Google does not give the same authority to links that are exchanged as they do to one way links. For those of you who are unaware a one way link is actually when you don’t have to link back to the Internet site that has your link on it. When Google views one way links they provide that link more strength than a link that has been exchanged. You could also find websites that Google has de-indexed and if you end up trading links with them it is possible to hurt your own rankings. Of course it is not your aim to have Google hate you, however it can happen if you trade backlinks with the wrong websites.
The only time trading inbound links can provide advantages for you is when the web page where your link is has a very good page rank and a great deal of visitors. If your link ends up getting hidden on some deeper page of the site there is a great chance that the page where your link is, is not even indexed by Google. The problem is that most Internet sites that trade backlinks actually have some sort of links page that doesn’t get indexed. To sum up, when you are able your better off building one way links and there are lots of ways to accomplish this, but swapping links is a thing that is going by the wayside.
Trading Links – Is It Still A Strong Marketing And Advertising Method
Just about everybody in the Internet marketing field know that backlink building really can make or break their online business. And a few years ago, trading links together with various other websites was looked upon as being a great way to build backlinks. But with all the modifications that Google has made over time, is this still thought to be a good marketing method? If you want to know if it is still an effective practice, keep reading and you will find out the answer.
So basically a backlink is a link that points from one site to another site. These backlinks are usually viewed as votes for your site by the major search engines. Which means that your Internet site will rank higher in the search engines when you have more inbound links to your website. When it relates to the value of each backlink you’ll find that some backlinks have better value than others. Let’s just say you have a link on a Internet site that has a page rank of 3, if the link is on the home page of the site you will find that it has more value than if the backlink is found on a sub page of that website. In order to determine the value of the link you’ll want to look at the page the link is on, instead of what the page rank of the home page is, even though the home page rank will probably still help a little.
When men and women trade links with other sites normally those other websites have a separate page on their site where they place the link for your site. So you’re not getting the same results from that backlink, that you would from the home page of that site. Another thing you should remember about these link web pages is that your link may be surrounded by hundreds of other links. I am sure nearly all of you already know that Google frowns upon this and generally these backlinks don’t even get counted.
Something else you may or may not have heard is that Google does not give the same authority to links that are exchanged as they do to one way links. For those of you who are unaware a one way link is actually when you don’t have to link back to the Internet site that has your link on it. When Google views one way links they provide that link more strength than a link that has been exchanged. You could also find websites that Google has de-indexed and if you end up trading links with them it is possible to hurt your own rankings. Of course it is not your aim to have Google hate you, however it can happen if you trade backlinks with the wrong websites.
The only time trading inbound links can provide advantages for you is when the web page where your link is has a very good page rank and a great deal of visitors. If your link ends up getting hidden on some deeper page of the site there is a great chance that the page where your link is, is not even indexed by Google. The problem is that most Internet sites that trade backlinks actually have some sort of links page that doesn’t get indexed. To sum up, when you are able your better off building one way links and there are lots of ways to accomplish this, but swapping links is a thing that is going by the wayside.
Internet of Things for Home Automation
As the Internet of Things continues to gain traction and several new devices come in market, home automation has taken the spotlight. The concept of smart home has been there since a long time but some social issues are now being considered too. Smart homes are much more than the simple ability to remotely lock and unlock your front door. Instead it is expected to use actionable situation intelligence in order to detect your entry inside a building, turn on the lights to your pre-set preferences, preheat your stove and put on your favorite music.
Developer working on the IoT projects focus on finding compatibility between home deployment tools and the verticals attachable with them. Home automation requires 5 components to function:
– Sensor: measures temperature, light or motion detection
– Interface: human to machine or/and machine to machine
– Controller: a general purpose computer
– Bus: wired or wireless for transmitting instructions
– Actuator: motorized valves, light switches and motors
These components can be assembled in any manner through a central hub. As developers build systems that manage devices and sensor data, the opportunities are open when mastering the connectivity based on temperature, lighting, video, security, appliances and entertainment.
Many categories of device and services lie under the IoT umbrella. Devices have a certain selection criteria, based on the following characteristics:
– Customer Oriented: These devices are marketed and sent to end users who need not have any technical expertise in using them.
– Always on: Designed to remain on and connected to the Net permanently.
– Useful for real-world impact: It contains the capability to interact with the environment.
Mobile Application Interface
Direct communication between mobile applications and a device makes it easier for users to control events. Security measures need to be followed, like checking whether all sensitive data sent between device and mobile applications are encrypted. Without adequate protection, sensitive data can be monitored by attackers by observing local network traffic. Also, test whether mobile applications employ TSL/SSL certificates.
Security and Privacy Concerns
As Developers continue to build out amazing applications and hardware for homes, security and privacy measures need to be followed as well. Privacy and Security are always at the forefront of design. Few key recommendations while developing a device include:
– Build security into devices at the outset, rather than as an afterthought
– Train employees about the importance security
– Monitor connected devices throughout their expected life cycle, and where possible, provide security patches to cover known risks
The future
Developers obviously have the best vantage point on how the future will shape out since they are the creators of the application. Every new invention comes from imagination. Through a series of universal standards, every device would add value to a persons persona. Developers need to realize that next generation platforms need to be able to abstract devices so that on boarding is made simpler.