Tag Archives: google
Tips on How to Increase Web traffic
After all the debate over website design, shopping carts and credit card processors, every website owner eventually comes to the startling realization that they need one more thing to survive – website traffic!
Without website traffic it’s the same as building an expensive billboard and, instead of placing it alongside a busy highway, hiding it in your *basement* where nobody can see it.
Upon realizing they need traffic, most website owners run out and start blowing chunks of money and time trying to
get “hits,” but they fail to grasp that there are really only three (3) reliable ways to get traffic to any website.
First : Buy Traffic
Currently, the fastest way to get traffic to any website involves using the little classified ads on the right side of search giant Google’s results pages.
Called Google AdWords, the system allows any advertiser to open an account with a $5 activation fee and start seeing their ads appear on Google within about 15 minutes.
Advertisers only pay when visitors actually click through from their ad on Google to their website or affiliate link.
Overture.com also sells traffic by the click, but they make you wait three to five days to go through their editorial
review process before allowing ads to appear on their network.
You can also buy advertising on dozens of other pay-per- click search engines.
They all follow the same basic model of only charging advertisers for targeted visitors who read an ad based on a
keyword search and decide to click through for more information.
Log on to payperclicksearchengines.com for a list of over 600 choices ranked by market penetration.
A word to the wise on pay-per-click advertising: Watch your costs and track and measure everything. Even though you can get traffic for as little as a penny, you should track your results by search engine and by individual keyword if you want maximum success.
Many a company has lost its entire advertising budget paying only a nickel or a dime per click, but not watching
their conversion rates and pouring money into keywords that don’t convert… while neglecting the keywords that do
bring sales (mainly because they don’t know which is which!).
Tips on How to Increase Web traffic
After all the debate over website design, shopping carts and credit card processors, every website owner eventually comes to the startling realization that they need one more thing to survive – website traffic!
Without website traffic it’s the same as building an expensive billboard and, instead of placing it alongside a busy highway, hiding it in your *basement* where nobody can see it.
Upon realizing they need traffic, most website owners run out and start blowing chunks of money and time trying to
get “hits,” but they fail to grasp that there are really only three (3) reliable ways to get traffic to any website.
First : Buy Traffic
Currently, the fastest way to get traffic to any website involves using the little classified ads on the right side of search giant Google’s results pages.
Called Google AdWords, the system allows any advertiser to open an account with a $5 activation fee and start seeing their ads appear on Google within about 15 minutes.
Advertisers only pay when visitors actually click through from their ad on Google to their website or affiliate link.
Overture.com also sells traffic by the click, but they make you wait three to five days to go through their editorial
review process before allowing ads to appear on their network.
You can also buy advertising on dozens of other pay-per- click search engines.
They all follow the same basic model of only charging advertisers for targeted visitors who read an ad based on a
keyword search and decide to click through for more information.
Log on to payperclicksearchengines.com for a list of over 600 choices ranked by market penetration.
A word to the wise on pay-per-click advertising: Watch your costs and track and measure everything. Even though you can get traffic for as little as a penny, you should track your results by search engine and by individual keyword if you want maximum success.
Many a company has lost its entire advertising budget paying only a nickel or a dime per click, but not watching
their conversion rates and pouring money into keywords that don’t convert… while neglecting the keywords that do
bring sales (mainly because they don’t know which is which!).
Paid Links, Should You?
Paid links are a major topic of discussion after Google penalized many sites for taking part in paid links. Sites that would buy and sell links had their PR and listings reduced. This is a very loaded topic with fierce debate on both sides. Some debate the ethics of it, but I’m here to point out its not an ethical issue and help you make a choice.
Are Paid Links Black Hat
The only reason paid links is now considered Black Hat SEO is because Google changed the rules. Before the middle to end of 2007, selling links was not black hat. The main point is that Google dominates the search market and we must care about being indexed by Google. Google has changed the rules many times over there years. They changed the weight of meta tags, we adjusted. Then they changed link exchanges, so we adjusted. This is just another change and the SEO field will adjust.
Its All About Risk
It all comes down to a question of risk. Link buying and selling has not stopped, but just gone underground. People aren’t openly talking about it, but they still do it. Those who are conservative in their SEO will want to avoid paid links. If a competitor researches your links, and reports you, you make get penalized by Google. There are many on the net though who are buying link, getting away with it, and making a killing off it. Its just a choice about risk.
There is no need to get wrapped up in the debate of the ethics, or if Google is right or wrong. Simply, paid links get results, and Google does not like that. So they made it against the rules. Its their site, end of story. You just have to ask yourself if your willing to gamble your sites rankings to get ahead.
It the long run, SEO is all about results, and keeping up with Google. Google is constantly changing, and when it does, you need to keep up to stay ahead. So, it time to adjust. Change your strategies. Risk when you can risk, but protect your legit and important sites by not buying links. For some sites, the risk is too high.
Paid links get results, but come with a series of possible side effects if you get caught. This is always a possible path. The important thing is having the knowledge and making an informed decision. Understand people are getting reported and penalties everyday.
Should a Site Buy Links
The answer isn’t easy. The rules can be bent, and if you do, you may receive great results. If you get caught, you must understand the consequences and face them. You can make cash either way. It all depends on your strategy. It’s possible to make great money online without having to buy paid links.
At the end of the day, producing quality content that will generate natural links is the best way to build links. Don’t make your ranking 100% manipulated, but provide something for those who find you in Google. And as always, do the standard methods of link building: comments, articles, social sites. Stop taking short cuts and try to produce real high PR one way links because your site is just that great. That type of content will guarantee success. Those with great sites don’t have to be concerned about paid links.