Tag Archives: google
The Most Effective Link Building Strategies for Your Website (Page 1 of 2)
Getting your Website to the top of Google and other major search engines should be your top priority if you wish to make money online. To reach the top of Google, your website will need to offer something of value, provide quality content, and build a lot of inbound links.
Inbound links are a key factor for improving Google rankings. How do you build links to your website? There are a number of strategies that have proven effective time and again. Use these seven strategies for building links and improving search engine rankings.
1. Identify the right websites for link targeting. Getting links from other websites is beneficial, but not if you don’t have a plan. Trying to acquire links from just any old website won’t generate the type of return you’re looking for. To determine the best sites for link targeting purposes, simply visit Google and type the keyword or keyword phrase you’re trying to optimize for. Record the 1 Google ranked website for that keyword and see who’s linking to that website. By targeting the same sites, you can mirror the achievements of the 1 ranked website. There are many tools that can help you do this. One is to type in “link:” into the Google search box and the name of the top ranked website. This will list all of the sites that link to the top ranked site.
2. Build a links page. Before starting any link building program, I strongly encourages those I consult for to build their own Partner page. A partner page or links page is where you can post links from your website to those who may be placing your link on their own website. This is referred to as reciprocal linking and is a great way to start building valuable links to your website. This links page can also be used for other types of link exchanges like 3-way linking. The key is to have some real estate on your own website that you can use to barter for links on other sites.
3. Contacting other websites. Once you’ve identified the sites you should be getting links from, the next step is to begin contacting them and asking for a link exchange or post. There are a variety of ways to acquire links from these sites but one of the best, and most simple ways, is to ask with a contextual email. This is simply an email you send to the webmaster of the site revealing your intentions. The key is to spend some time on the website you’re targeting and to reference something on the site and the fact that a link exchange would be beneficial for both parties.
4. Directory submissions. Getting links from quality directories is a great way to start building links to your website. There are many free directories, and some paid, that can provide one-way links to your site. One-way links are the most valuable kinds of links because each serves as a vote from another website to yours. These are even more valuable if the site that is linking to yours has a high Google PR and only a few other links present on the page where your link is placed.
The Most Effective Link Building Strategies for Your Website (Page 1 of 2)
Getting your Website to the top of Google and other major search engines should be your top priority if you wish to make money online. To reach the top of Google, your website will need to offer something of value, provide quality content, and build a lot of inbound links.
Inbound links are a key factor for improving Google rankings. How do you build links to your website? There are a number of strategies that have proven effective time and again. Use these seven strategies for building links and improving search engine rankings.
1. Identify the right websites for link targeting. Getting links from other websites is beneficial, but not if you don’t have a plan. Trying to acquire links from just any old website won’t generate the type of return you’re looking for. To determine the best sites for link targeting purposes, simply visit Google and type the keyword or keyword phrase you’re trying to optimize for. Record the 1 Google ranked website for that keyword and see who’s linking to that website. By targeting the same sites, you can mirror the achievements of the 1 ranked website. There are many tools that can help you do this. One is to type in “link:” into the Google search box and the name of the top ranked website. This will list all of the sites that link to the top ranked site.
2. Build a links page. Before starting any link building program, I strongly encourages those I consult for to build their own Partner page. A partner page or links page is where you can post links from your website to those who may be placing your link on their own website. This is referred to as reciprocal linking and is a great way to start building valuable links to your website. This links page can also be used for other types of link exchanges like 3-way linking. The key is to have some real estate on your own website that you can use to barter for links on other sites.
3. Contacting other websites. Once you’ve identified the sites you should be getting links from, the next step is to begin contacting them and asking for a link exchange or post. There are a variety of ways to acquire links from these sites but one of the best, and most simple ways, is to ask with a contextual email. This is simply an email you send to the webmaster of the site revealing your intentions. The key is to spend some time on the website you’re targeting and to reference something on the site and the fact that a link exchange would be beneficial for both parties.
4. Directory submissions. Getting links from quality directories is a great way to start building links to your website. There are many free directories, and some paid, that can provide one-way links to your site. One-way links are the most valuable kinds of links because each serves as a vote from another website to yours. These are even more valuable if the site that is linking to yours has a high Google PR and only a few other links present on the page where your link is placed.
The Reason Why Writing For Your Target Audience Is Much Better Than Search Engine Optimisation Articles
Search engine optimization is an area that has been surrounded in mystery and stories for most people throughout recent years. Many individuals understand it thoroughly and use that knowledge to elevate the success of the businesses they own. You shouldn’t be surprised, then, that there are many ways to come at SEO. Writing content for sites to rank in search engines is certainly one such area. Some are convinced that it is best to write the info specifically for the search engine crawlers. Chances are that approach should have been abandoned by a lot of people continually making use of it.
What Google has been saying for so long, and has proven in their latest algorithm change, is to write content for the users. People visit your site hoping to find useful information and facts. What they are not looking for are articles that appeal to keywords which means, search engine optimization articles. This approach is typically adopted because of not having enough information or having the right perspective. If you write for a specific audience, you are going to see some great things take place, like having increased rankings.
Remember that Google keeps an eye on just how long people stay on your website. This is called your site’s “bounce rate” and it presents Google with a lot of information. If most people are spending just a few seconds and then leaving, then Google will conclude your site is not relevant and targeted for that search term. You don’t want this to take place. Alternatively, if people are spending a lot of time, then you will receive more positive Search engine marketing points from Google. It’s going to all connect together at some point.
Your ability to successfully write for the audience, and give them what they want, is rooted in solid industry research. There’s really no other way to know about your audience, or target market, and offer it to them. When you have good demographics you’ll better be capable of figure out what people would like. If you take some time to go to forums that your target market spends time in, you can get a nice handle on their difficulties. Then, you will be in a excellent position to write about their cares and problems.
This degree of research-based writing also can lend something great to your content. Your content will be relevant–something else Google can ascertain through the use of a simple algorithm. They are able to read your text and extract the general relevance. The only true way to get that kind of writing is when you actually know a great deal about your subject. So put together that metric with the bounce rate, and Google has a very good idea about how appropriate your site content is.