Tag Archives: google
1 in 5 Heard of SEO ~ Analysis by Susan Stern, an Omaha Marketing Consultant
(Internet, USA) — Can you answer this question definitively – Do you know what SEO is? Turns out – 1 in 5 Americans – have heard of Search Engine Optimization, i.e., SEO…according to a survey by Matt Cutts, a software engineer and head of web spam at Google. In other words, that means 4 in 5 people – do not – know what SEO means. Cutts’ survey sample involved 1576 people, using Google Consumer Surveys, a new research service.
The survey found gender differences, too. The number of men and women who have heard of SEO stands apart. Interestingly, the research found that nearly 25% of men heard of SEO, with 16% of women aware of same.
What does that tell us Omaha internet marketers? “We need to inform the businesses we represent about the absolute necessity of having a regular SEO plan of action in place to build and maintain top search engine placement rank. That is, where your website or online directory listing appears on Google, Bing & Yahoo,” emphasizes Susan Stern.
Omaha Internet Marketer Susan Stern did her own informal, unscientific survey and found the same results as the Google pro – that companies seem to be in the dark about SEO. “You can’t just have a website coded correctly to appear on the 1st page of Google. You have to constantly refresh the website content writing, the graphics (coupons), keywords, and take extra measures like write industry articles on your business blog, add website coupons or a news feed and have your SEO professional promote your online video commercial in mass monthly. On the latter note, Forbes Insight published in December 2010 found that 59% of senior executives prefer to watch video instead of reading text, if both are available on the same page,” notes Susan Stern, a Marketing Consultant in Omaha, Nebraska.
The fact that only 1 in 5 people, an estimated 20.4% of Americans have heard of SEO based on the Google study is astonishing. “Cause it’s something that every business needs to achieve website search engine success,” summarizes the Omaha Internet Marketer.
Additional Statistics. Website business owners must understand that SEO is a high stakes game that you must win. After all, if your company website sits in the top tier of search results, you may experience a big traffic and sales increase.
Another study was released in September 2011 by the Pew Internet & American Life Project that found that 58% of those surveyed search the internet for information before buying products and services, with most users only viewing the first page: Google, Bing and Yahoo search engines.
How do search engines determine which websites go where? A sites position on Google, Bing & Yahoo is based on a mathematical formula, an algorithm, which give high rankings to sites coded correctly, packed with viable keywords and more. In terms of outsourcing your SEO, Marketing Consultant Susan Stern, Stern PR in Omaha offers suggestions.
The SEO professional you hire needs to regularly make updates:
**Write Industry-related journalism/PR articles on Business Blog
**Swap out & re-design online website coupons
**Write Social Media updates: Twitter and/or Facebook
**Website Keyword analysis, competition analysis, keyword reports
With 4 out of 5 people unaware of what SEO is, that is a tell-tale sign that website business owners need to get educated on SEO, at least learn the basics, before you outsource these tasks to an internet marketing expert. When all is said and done, in today’s internet-driven technology age, regular, i.e. monthly search engine optimization is as essential as having a company website.
Three Need To Know Secrets for Ideal and Valuable Backlinks
As you have probably seen many times already receiving outside links to your url is most likely the most crucial factor determining your victory for high rankings in the search engines. The Google Monster has changed the way that sites are ranked from using keyword factors on a specific site to external factors (back links) giving your site greater credibility by other sites wanting to link back to your site.
A high rank in Google must be a number one precedence as they are the most widely used search engine in the world. If you are preparing on getting your targeted traffic from the search engines this is a critical step. I know that you want to rank well at Google but so do tens of millionssites and that makes it that harder to accomplish. If you can get a high PR and Google ranking then the income will follow.
Tip 1: Keeping Track of your traffic and results.
Before|Prior to}}}} you begin your linking campaign you will need to be aware of how you are going to trace your efforts. Working hard on constructing these different types of back links and not being aware of what works and what doesnt is just plain foolish. When you know what works and what doesnt it will be much easier for you to expend your time and energy more efficiently and to achieve better results faster.
You will need to discover a method to a) see what sites that sends traffic to your site, what sites send you actual buyers (traffic that converts into sales or opt-ins). This information is EXTREMELY VALUABLE it must not be ignored.
Google has its Webmaster Tools and if you use Google search and look for “free traffic analyzer” you will find a group of sites that can supply you tools to get the job done. You may opt to consider seeking out more professional tools to do the job so that you will be able to track more specific items you may be interested in ( Where is traffic coming from, what areas of the world are visiting your site etc) that you need in order to not only make sure your pages rank well but that your pages will also convert the people actually visiting it.
One tool that I have had very good experiences using is the Google tool named Google Analytics. It is free and has a many features. You are also able to combine it with your Adwords account if you are using PPC to drive traffic to your site.
Tips 2: Be persistent over a period of time.
It takes time to gain rankings, these things dont happen over night. It can take months before most search engines give your site all the credit for the back links you have attained. You can see some promotion for links in days or weeks but often it is short-term and you should anticipate your rankings to jumping up an down in the search engines for a few months to come.
So be sure to put links on websites where they will be long lived. You want them to stay for months (and preferably years or even forever).
That is not all. Even though you have built up a great number of high quality links you will need to do a minimum effort ( add some links every day if you are able) in creating more and more links to your site over time. This can be undertaken in a lot of ways that wont take up a lot of your time but make sure that you never ever stop the effort entirely. The muscle you have built will erode over time so make sure that you keep adding “votes” for your site.
Tips 3: Be wary of outbound links.
Most websites and pages have links pointing to other sites or other internal pages. The fewer links the page where you will leave your link the better. The effect the page has on your link (and therefore page) will decrease with the number of outbound links.
Creating great content articles and having them displayed on the right sites will do wonders for your ranking. If youre not Shakespeare (and who among us is) you might want to consider finding ghost writers to do the job for you. Sure you can end up paying $30-$50 for a good article (800-1000 words) but if it will end up sending you more customers because of the improved ranking it might be a great investment.
The ideal possible link you can get will be from germane pages with a high PR and great rankings in the search engines and where the link to your site is the only one present. This is not something that you will often experience!!
A way to achieve a situation close to this is when you write great articles and have them posted on high quality websites. Here you will often see some internal links but for the most part the link to your site (in the reference section of the article you wrote) will be the only outbound link.
1 in 5 Heard of SEO ~ Analysis by Susan Stern, an Omaha Marketing Consultant
(Internet, USA) — Can you answer this question definitively – Do you know what SEO is? Turns out – 1 in 5 Americans – have heard of Search Engine Optimization, i.e., SEO…according to a survey by Matt Cutts, a software engineer and head of web spam at Google. In other words, that means 4 in 5 people – do not – know what SEO means. Cutts’ survey sample involved 1576 people, using Google Consumer Surveys, a new research service.
The survey found gender differences, too. The number of men and women who have heard of SEO stands apart. Interestingly, the research found that nearly 25% of men heard of SEO, with 16% of women aware of same.
What does that tell us Omaha internet marketers? “We need to inform the businesses we represent about the absolute necessity of having a regular SEO plan of action in place to build and maintain top search engine placement rank. That is, where your website or online directory listing appears on Google, Bing & Yahoo,” emphasizes Susan Stern.
Omaha Internet Marketer Susan Stern did her own informal, unscientific survey and found the same results as the Google pro – that companies seem to be in the dark about SEO. “You can’t just have a website coded correctly to appear on the 1st page of Google. You have to constantly refresh the website content writing, the graphics (coupons), keywords, and take extra measures like write industry articles on your business blog, add website coupons or a news feed and have your SEO professional promote your online video commercial in mass monthly. On the latter note, Forbes Insight published in December 2010 found that 59% of senior executives prefer to watch video instead of reading text, if both are available on the same page,” notes Susan Stern, a Marketing Consultant in Omaha, Nebraska.
The fact that only 1 in 5 people, an estimated 20.4% of Americans have heard of SEO based on the Google study is astonishing. “Cause it’s something that every business needs to achieve website search engine success,” summarizes the Omaha Internet Marketer.
Additional Statistics. Website business owners must understand that SEO is a high stakes game that you must win. After all, if your company website sits in the top tier of search results, you may experience a big traffic and sales increase.
Another study was released in September 2011 by the Pew Internet & American Life Project that found that 58% of those surveyed search the internet for information before buying products and services, with most users only viewing the first page: Google, Bing and Yahoo search engines.
How do search engines determine which websites go where? A sites position on Google, Bing & Yahoo is based on a mathematical formula, an algorithm, which give high rankings to sites coded correctly, packed with viable keywords and more. In terms of outsourcing your SEO, Marketing Consultant Susan Stern, Stern PR in Omaha offers suggestions.
The SEO professional you hire needs to regularly make updates:
**Write Industry-related journalism/PR articles on Business Blog
**Swap out & re-design online website coupons
**Write Social Media updates: Twitter and/or Facebook
**Website Keyword analysis, competition analysis, keyword reports
With 4 out of 5 people unaware of what SEO is, that is a tell-tale sign that website business owners need to get educated on SEO, at least learn the basics, before you outsource these tasks to an internet marketing expert. When all is said and done, in today’s internet-driven technology age, regular, i.e. monthly search engine optimization is as essential as having a company website.