Tag Archives: google

Has your SEO approach evolved?

With the ever-changing algorithms from Google, advising clients on strategies to keep their websites near the top of Google search results often requires alerting them first about what will no longer work – even before designing a plan built around what now get results.

Over the past decade or more, stuffing websites with keywords and keyword based links seemed to impress Google and other search engines; these days, offering your website visitors real information in a straightforward format is the key to ranking higher in the search engines. Unfortunately, many website owners are still locked into those same old SEO strategies which will no longer get the results many owners grew accustomed to.

Google, after all, continually evolves, along with the Internet it is central in creating.

As ever more business websites adapted a conventional strategy of keyword repetition and endless backlinks to win respect from search engines – the experts at Google decided it was time to further tweak their algorithm so as to level the playing field. Why, after all, should artful keyword positioning win out over content? And while only a handful of higher-ups at Google will ever know precisely what the algorithm of the hour truly values, a few things seem apparent to those of us keeping track of what works and what doesn’t

You’ll want an SEO professional to advise you as you adjust your business website over to the new reality, of course. But since the 2011 algorithm changes at Google, what’s essentially needed these days to remain highly placed in the search results for keywords – is website content which answers questions and does so in a straightforward website format.

Beyond that, an in-depth knowledge of the world of social media websites and how best to use them are likewise key. Again, the help of an expert is invaluable.

Finally, now is also the time to revisit those marketing basics. Redouble your efforts at getting your product or service noticed and keeping clients happy. And keep in regular touch with them. All this won’t be easy but will be necessary if you wish to compete in a marketplace which offers fewer ready shortcuts.

To find out how CMYKreative can help assist you with your Search EngineOptimisation efforts, please visit our site and drop us a line. We look forward to helping you soon and moving your site up the rankings.

Social Bookmarking Program 101

There’s a lot of talk about social bookmarking when it comes to search engine optimization, and it is often difficult to see through the haze of marketing to the real facts. Basically, social bookmarking solutions visit websites like StumbleUpon, Digg, Delicious, Reddit and create links to your web site, tag it and share it with the entire world. Bookmarking is in fact one of the most undervalued link building strategies.

This can help drive traffic to your site in two different ways. First, in the event you have a novel or interesting web site, a lot of people will naturally be drawn to it and also click the links to your web site. Some people spend hours on social bookmarking web sites and use it to find the majority of their info. In case you send readers to an interesting post or valuable program, they’ll naturally send a link to their friends, and they will do the same. Then, each one of these back links provided by a social bookmarking program will provide link juice to your site.

Link juice refers to website credibility to the eyes of search engines like Google. Social bookmarking websites actually have a whole lot of credibility, and with every back link it gives your web site a bit of that credibility. So even when no one looks at the social bookmark on Digg, the site will help your web site a bit more credibility. The way this actually works is that whenever the spiders from Google or Bing search your website, they find back back links to web sites with a whole lot of credibility. So even when it is just a blank link, those search crawlers will believe that there’s a reason for the link, thus assuming that your website has reliable information within.

There’s a drawback to social bookmarking services though, there are various disreputable businesses that will take your money and then spam bookmarking web sites with garbage – and this garbage is directly connected to your website. The social bookmarking web sites do not really like it and nor does Google and Bing, using a very inexpensive social bookmarking service is an easy way to get your website kicked out of search engine rankings completely.

So website owners looking to capitalize on social bookmarking programs really should make certain they find a good service that goes at a natural pace with great content. This is crucial to avoid being flagged by social bookmarking sites and search engines for spam. Make sure you select a social bookmarking service that only submits quality content material.

Social Bookmarking Program 101

There’s a lot of talk about social bookmarking when it comes to search engine optimization, and it is often difficult to see through the haze of marketing to the real facts. Basically, social bookmarking solutions visit websites like StumbleUpon, Digg, Delicious, Reddit and create links to your web site, tag it and share it with the entire world. Bookmarking is in fact one of the most undervalued link building strategies.

This can help drive traffic to your site in two different ways. First, in the event you have a novel or interesting web site, a lot of people will naturally be drawn to it and also click the links to your web site. Some people spend hours on social bookmarking web sites and use it to find the majority of their info. In case you send readers to an interesting post or valuable program, they’ll naturally send a link to their friends, and they will do the same. Then, each one of these back links provided by a social bookmarking program will provide link juice to your site.

Link juice refers to website credibility to the eyes of search engines like Google. Social bookmarking websites actually have a whole lot of credibility, and with every back link it gives your web site a bit of that credibility. So even when no one looks at the social bookmark on Digg, the site will help your web site a bit more credibility. The way this actually works is that whenever the spiders from Google or Bing search your website, they find back back links to web sites with a whole lot of credibility. So even when it is just a blank link, those search crawlers will believe that there’s a reason for the link, thus assuming that your website has reliable information within.

There’s a drawback to social bookmarking services though, there are various disreputable businesses that will take your money and then spam bookmarking web sites with garbage – and this garbage is directly connected to your website. The social bookmarking web sites do not really like it and nor does Google and Bing, using a very inexpensive social bookmarking service is an easy way to get your website kicked out of search engine rankings completely.

So website owners looking to capitalize on social bookmarking programs really should make certain they find a good service that goes at a natural pace with great content. This is crucial to avoid being flagged by social bookmarking sites and search engines for spam. Make sure you select a social bookmarking service that only submits quality content material.