Tag Archives: google
What Not to Do: Pittsburgh SEO Part 1
Pittsburgh SEO tactics can be very powerful for growing businesses, but their misuse can produce disastrous results. Though not necessarily illegal, certain Pittsburgh SEO strategies do violate the rules of Google and other top search engines. Fearing this legal and ethical no-man’s land, many search providers will simply sandbox businesses that use these tactics, taking their websites off the first few pages of search results, or even out of their index altogether. It is therefore imperative that entrepreneurs learn to recognize unprincipled search engine optimizers who will put their businesses at risk with these cheap tactics. Here are five practices you’ll never see from a truly professional Pittsburgh SEO company.
1.) High-Volume, Low-Quality Link Purchases
One of the most important aspects of good search engine optimization is quality backlinking from relevant web pages. However, it is possible to purchase hundreds of thousands of nearly-useless backlinks for pennies on the dollar. Unscrupulous SEO companies will make such purchases under the assumption that an artificially boosted link count will actually make your site better in the eyes of the search engines. They are gravely mistaken.
In truth, such a large, fast link buildup will place your website under the careful scrutiny of Google, Bing, Yahoo, and other popular search engines. This practice may not warrant an immediate penalty, but the engines will consider you a spammer once they realize most of your backlinks come from unpopular, unrelated web pages.
Certain SEO gurus claim that link-building penalties don’t actually exist, but that’s not the point. Hundreds, thousands, or even tens of thousands of irrelevant links have nowhere near the sway of a few, authoritative, closely related links in the eyes of the search engines. You get what you pay for, and if you’re going to invest in professional SEO, you want it to be done right. Quality Pittsburgh SEO providers will know how to build plenty of high-PR, Google-friendly backlinks, and they won’t be lured by temptations of quick and easy link purchases.
2.) Random Content Submission
One of the most common misconceptions in online business is that creating and submitting as much content as possible is a great way to establish an internet presence. Site owners and SEO companies will send large volumes of press releases, blurbs, and articles to thousands of publishers. To the search engines, such indiscriminate syndication is nothing but spam. In fact, even attempting so many submissions is a waste of time, since the editors who see your irrelevant content will delete it without a second look.
Even if some of your content makes it into unrelated publications, it’s useless for SEO purposes. One of the main reasons to submit content anywhere is to build backlinks. For instance, Google might like to see that your online supplement shop has links on popular weight lifting blogs. It wouldn’t do you any good, however, to have your shop’s backlinks on sites about cars or video games. In order to make web browsing user-friendly, the search engines have made context king.
In the next installment of What Not to Do: Pittsburgh SEO, we’ll talk about the ways high keyword densities, spam, and convoluted content will turn off web surfers, tarnish your reputation, and kill your chances of high search engine rankings. If you’re ready for professional Pittsburgh SEO assistance now, however, use the links below for a private, free consultation.
Backlinks: The Fuel that Propels Sites to the Top of the Search Engines
Many people spend thousands of dollars on beautiful websites and then wonder why they don’t get any visitors? You can have the most beautiful website on the internet, but it is not going to produce any results if no one knows it exists. You need targeted traffic. What is targeted traffic? Targeted traffic refers to your targeted market or audience. How do you get targeted traffic to your sites? You need to be on the top of the search engines for the product or service you sell (another word for this is keyword or keyword phrase). How do improve your search engines rankings? There are two ways. You can spend thousands of dollars using Google Adwords or you can hire a link building expert to create backlinks. Lucky for you, I am a link building expert and I am going to show you a few ways you can build backlinks.
Backlinks are like fuel. However, not all backlinks are the same. There are backlinks that Google frowns upon and those are the ones you need to stay away from. Here are a few examples: FFA sites, link farms and spam sites. Stay away from these and don’t let anyone sell you a backlink package that will get your site on one of these. What you want to do is get quality backlinks from high page rank sites. Some people like to ask webmasters for reciprocal links and that’s ok. However, one way links are the best types of backlinks.
How can you get backlinks?
There are many ways of link building. I know because this is what I do for a living. I build backlinks for my own sites as well as my client’s sites. I want to warn you, it is time consuming. This is why so many people would rather outsource this work. I enjoy doing this work. As a mother to 7 kids (of which the youngest is autistic), it provides a great opportunity to work from home.
There are three effective methods that work immediately that anyone can do.
1. Social bookmarking is a great way to create one way links. You can get a link from your profile and from the article or post you bookmark. Please, be careful. Bookmarking a lot of your content can get you banned from most sites. Bookmark other content too and be generous. Making friends with other bloggers can prove to be very beneficial later on. (Using this method may also bring you a lot of traffic in a short amount of time).
2. Article marketing provides a lot of benefits. First of all, many article directories have high page rank. Another great benefit is that people may take your article and post it on their site which would produce a backlink from a different Class C ip address. The icing on the cake is that readers will see you as an authority on the subject you write for. (When I use this method for sites, the page rank improves rapidly).
3. RSS Feed Submission provides yet another way to get easy backlinks. Most RSS Feed Directories have high Google page rank. They tend to be indexed by search engines. There have been many instances that I have submitted RSS Feeds for sites and they have appeared on the first page of Google within minutes.
The most important advice about link building that I can give you is: TAKE ACTION. If you don’t take action, you will never succeed. If you don’t want to do it yourself, you can outsource your link building. Whatever you choose to do, do it. If you paid someone to create a website, make that investment work for you. Feel free to contact me with any questions or comments. You can find me by doing a Google search for Alva Martell or supermom_in_ny.
Happy Link Building!
Backlinks: The Fuel that Propels Sites to the Top of the Search Engines
Many people spend thousands of dollars on beautiful websites and then wonder why they don’t get any visitors? You can have the most beautiful website on the internet, but it is not going to produce any results if no one knows it exists. You need targeted traffic. What is targeted traffic? Targeted traffic refers to your targeted market or audience. How do you get targeted traffic to your sites? You need to be on the top of the search engines for the product or service you sell (another word for this is keyword or keyword phrase). How do improve your search engines rankings? There are two ways. You can spend thousands of dollars using Google Adwords or you can hire a link building expert to create backlinks. Lucky for you, I am a link building expert and I am going to show you a few ways you can build backlinks.
Backlinks are like fuel. However, not all backlinks are the same. There are backlinks that Google frowns upon and those are the ones you need to stay away from. Here are a few examples: FFA sites, link farms and spam sites. Stay away from these and don’t let anyone sell you a backlink package that will get your site on one of these. What you want to do is get quality backlinks from high page rank sites. Some people like to ask webmasters for reciprocal links and that’s ok. However, one way links are the best types of backlinks.
How can you get backlinks?
There are many ways of link building. I know because this is what I do for a living. I build backlinks for my own sites as well as my client’s sites. I want to warn you, it is time consuming. This is why so many people would rather outsource this work. I enjoy doing this work. As a mother to 7 kids (of which the youngest is autistic), it provides a great opportunity to work from home.
There are three effective methods that work immediately that anyone can do.
1. Social bookmarking is a great way to create one way links. You can get a link from your profile and from the article or post you bookmark. Please, be careful. Bookmarking a lot of your content can get you banned from most sites. Bookmark other content too and be generous. Making friends with other bloggers can prove to be very beneficial later on. (Using this method may also bring you a lot of traffic in a short amount of time).
2. Article marketing provides a lot of benefits. First of all, many article directories have high page rank. Another great benefit is that people may take your article and post it on their site which would produce a backlink from a different Class C ip address. The icing on the cake is that readers will see you as an authority on the subject you write for. (When I use this method for sites, the page rank improves rapidly).
3. RSS Feed Submission provides yet another way to get easy backlinks. Most RSS Feed Directories have high Google page rank. They tend to be indexed by search engines. There have been many instances that I have submitted RSS Feeds for sites and they have appeared on the first page of Google within minutes.
The most important advice about link building that I can give you is: TAKE ACTION. If you don’t take action, you will never succeed. If you don’t want to do it yourself, you can outsource your link building. Whatever you choose to do, do it. If you paid someone to create a website, make that investment work for you. Feel free to contact me with any questions or comments. You can find me by doing a Google search for Alva Martell or supermom_in_ny.
Happy Link Building!