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Establishing Your Online Business – Challenges and Their Resolution

Branding a business online is very important to earn a good name and eventually money on the Internet. This is a very time taking and tiring job and most of the people who are a newbie, give up too soon. Patience is the key to success when talking of online business. Let us look at some key points to make your brand ‘most wanted’ on the Internet.

Positive attitude is necessary for a business owner to keep his hopes up during the days of struggle. A business owner has to plan properly before entering the Internet arena. He has to decide whether he wants to publicize his services through a website or a blog.

If he chooses to own a website, he must contact a professional web designer or take the services of a website design company. The reason to recommend a web designer or a company is that they will make your website professional and elegant. A professional design attracts and impresses users giving a positive ideology of your business. You website has to be optimized well to be found out in search engine results.

For your business to be professional, you need to get a logo designed for your business website. For this too, take the services of a professional company or person. A good logo shall make your brand recognizable and identifiable. You can also have a catchy and trendy slogan written for your company.

Next is the content of your website. As the cliché goes, “Content is king”, it is very important to get a good and unique content for your website. You may ask your website designers to write a good piece of content for your website. You may also hire a separate copyrighter for your website.

Always choose a registered domain for your website instead of free domain provided by portals and websites. A registered domain adds to the credibility of the website. Moreover, Google and other search engines provide good rankings to websites with a registered domain.

Internet marketing is a big business. You can post the advertisements of your business and its services in the free classified portals. If you can do a bit of investment, you can probably choose paid advertisement on Google and Facebook. Google Adwords provides a platform to advertise your products and services on Google. If you opt for a lesser investment, you can probably choose Facebook. Both of these websites offer customized advertizing. You can adjust your ads according to the demographics of the audience you target.

Finally, it should be noted that Internet market can be slow for you, however fast it may have been for others. You must keep patience and work throughout considering your hard work and money as a long-term investment. Then only you can success in businesses online.

Easy Back Link Strategies

If you’re just launching your career in affiliate marketing, or blogging,, here are some ways to get yourself some back links without spending a lot of money:

1) OnlyWire: OnlyWire includes a free WordPress plugin that enables you to submit your posts to numerous social bookmarking sites just by clicking a button. It submits your site and/or articles to many high PR sites, but does have the irritating element that you must log into your e-mail and confirm submissions to certain sites. You may also pay a low fee while not having to cope with this irritation.

2) Article submission: Article marketing to directories is a tried-and-true approach to drive traffic to your site. Even though some recommend article marketing to any and every directory you can find, it’s not a good overall strategy. It is far more beneficial to focus on directories which have real page rank and authority, for example EzineArticles.com, ArticlesBase.com, and GoArticles.com. EzineArticles.com has arbitrary rules and regulations that may change almost psychotically,, but when you build up a nice bank of articles with them, you’ll have clicks through to your money site for months, if not years, to come.

3) Web 2.: Blogging sites like Squidoo.com, Blogger.com, HubPages.com are all valuable places to create back links for your money site. A very nice way to produce links on Web 2. sites is by using Posterous.com. You merely sign up for Posterous by sending an e-mail to post@posterous.com and an account will then be created for you. You can then choose “Autopost” and get Posterous to post to a variety of Web 2.0 sites for instance Facebook, Twitter, FriendFeed, Blogger, Xanga and WordPress.com.

4) Commenting on blogs: Leaving comments on other’s blogs is yet another good strategy. But don’t be lazy and leave dull comments like “Great site! I’ll be back soon!” If I see a comment similar to this on my own sites, I instantly trash it, and you probably do as well. So why waste your time leaving a worthless comment which has no hope of being approved? Try to look for blogs that are in your niche and then leave a link back to your website in anchor text if possible.

5) Forum Profiles: Another great method for back links. These can be tough to locate, though. Perform a Google search for “Powered by phpBB” and your keyword. Build a profile, then leave your keyword in anchor text inside your signature. Be cautious with this tactic; many forums will can you in a heartbeat if you include a signature the moment you sign up for a free account. If your forum has enough page rank, it’s worth creating a comment or two within the forum, then adding a signature in a week or two.

6) Video creation: If you didn’t know it by now, YouTube.com has become the second largest search engine after Google, so getting your videos out there is definitely worth your time and effort. Videos submitted to large directories get indexed almost immediately, and are a great way to build back links to your site. You can simply re-purpose one of your articles for video content. There are several options to make free videos,for example Windows Movie Maker and Cam Studios. You don’t need to make an Oscar-worthy video; simply put your main points in PowerPoint and narrate the rest. It’s said when you show your face, you have more credibility with your audience, which makes sense. You definitely don’t have to be Hollywood-star attractive; you need to be well-groomed and talk with sincerity sincerity. Although you may just show your mug for a few seconds at the start of the video, or upload a still picture of yourself, it’ll aid your credibility.

But real power in back linking comes when you start to link many of these strategies together in a calculated method in which looks natural to Google. There are far more sophisticated linking strategies than the these ones that will propel your site to the front page of Google quicker than you ever thought possible.

Content Writing Services Helps To Build Backlinks To Your Website

Link building by the use of content writing services is an important step in making a website functional for two important reasons.

* Google and other search engines consider these incoming backlinks created from content writing services as a gauge of how significant that website is. No backinks entitle the website to little distinction. You must build backlinks.

* The correct links serve to build up the traffic entering your site. This maintains and improves your rating with search engines. Content writing services understands the process to effectively build backlinks.

There are principles involved and rules to observe when try to build backlinks for your site and here are some that content writing services use to build backlinks for clients.

1 – Try to establish cross or reciprocal backlinks with other sites with the same or related interests as yours. For instance a site devoted to silver jewelry can link with a website selling wedding give aways and favors. Also, a website catering to online games might want to cross backlinks with a site selling computers and computer software. You start by emailing the other site’s owner. Naturally he will want to inspect your web pages before giving his go signal.

2 – content writing services use comment posts in blogs with a topic related to your site’s. Usually it is the name of the person commenting which becomes the link text. For your purposes, use a keyword in the name text box. This back link will raise your page ranking somewhat if your comment is included among the first 100 ones.

3 – content writing services also discuss matters related to your niche in forums. Be careful to sign with your URL. Do this sparingly because you can easily be accused of spamming the forum and be consequently banned.It’s recommended you have a content writing service do this for you. In any case if you are banned it’s the content writing services ip banned and not yours! They use proxies for this and hardly get banned.

4 – Social networking sites like Twitter and Facebook. Videos with backlinks leading to your site will get you points from Google, something which can add up to gaining visibility for you. Don’t neglect to interact with other members of the community. You can gain traffic as well as close a few transactions with your friends.

5 – Content writing services 1 technique is writing articles which have been SEO primed and submit them to well-known article submission url’s. Examples of these are Ezines and GoArticles. Talk about something that is interesting and make sure your language is perfect and clear. Use the main keyword of your site in the backlink to gain more points from the search engine.

6 – content writing services use social bookmarking sites like Diggs and Delicious and are also great places to drop a good article once you posted it to other directories. This is done by all good content writing services.

7 – Registering your site in directories is good for raising page rank with Google. The condition is that the page on which you are located is cached by Google.

In creating your backlinks, make sure that the page you are putting the link on is a ‘do follow’ page. If it is not and therefore is a ‘no follow.’ Google wont follow the link back to your site and you get no points for that. To identify which page is which, open the source code of the page from the View menu of your browser. Look for something like

link rel=’do follow’ or rel=’no follow’

Link building services done by content writing services like blog commenting and forum posting should be done casually as the need arises and the occasion presents itself. Google is quick to detect a sudden growth of back links to your site. This can lead to your being classified as a spam site.