Tag Archives: google
Search Engine Optimization SEO
Any Internet marketer who has been in the business for some time has probably heard the term “SEO” a thousand times by now. Internet marketing newbies should expect to hear it a lot as well because it will play a huge role and determine the success of their online career.
SEO stands for search engine optimization. This term basically refers to the use of keyword phrases to get a high page rank in the Google search engine. For online marketers, the process begins by picking out a few keyword phrases related to your niche. For instance, if you are promoting a weight loss product on your website, then you might pick out a long tail keyword like “how to lose weight fast” or “how to lose weight naturally”. You want to use keywords that web surfers will likely enter when searching for information about your niche.
The next step is to use a service tool like the Google Keyword Tool Bar. This tool will let you know how often a keyword phrase is searched. It will also give you an estimate of how competitive a keyword phrase is. Remember that other Internet marketers will be vying for the same keywords as well. Ideally, you want to use keyword phrases that get decent searches but are not too competitive. You should stick to long tail keywords about three to six words long. Going back to the previous example, a broad term like “lose weight” or “weight loss” may get a lot of searches, but it is also much more competitive. You will be more likely to make it to the first page of Google with long tail keywords.
Once you have your keywords picked out, include them in your website. They should appear several times in the text and in the title. Include it in the URL if possible. You also want to visit blogs and forums within your niche and include a link back to your website with the keywords as the anchor text. Article directories are another good place to drop off a link. Just write an article related to your niche and include a link in the resource box. This process is known as link building. Link Building takes time and involves tedious work. However, this technique will slowly improve your page rank.
Complete Web Solution – Local SEO & Search Engine Optimization
ImprovedWeb – Complete Web Solutions
ImprovedWeb started as an Internet Marketing company. At first, they only specialized in Local SEO and getting ranked in Google organically. Per their clients’ request, the company grew larger and became the one stop, complete web solution.
The first step, to hire professional custom web designers to perfect the eye-catching websites our clients desired. A well designed website will impact your entire business. ImprovedWeb offers a complete custom website package. Capture your audience the moment they enter your website. The web, Internet and technology is always changing; make sure you stay ahead and up-to-date. Keeping your website fresh is essential, making your users come back, again and again. If you have an outdated website your visitors have a low conversion rate into leads.
After creating a website that stands out, our search engine optimization experts implement coding per Google’s Webmaster guidelines and use only White-Hat SEO. It is important not exercise coding that will get your website penalized or even banned by all major search engines.
Organically ranking on top of ALL search engines is very important for a website. A website is useless if nobody can find your site. Ranking not brings in traffic, it says a lot regarding a company being on top for their main keywords. ImprovedWeb’s procedure improves permanent rankings and visitors through all search engines. The majority of SEO practices are Off-Page. This includes building incoming links by submitting your site to directories and writing articles to attract visitors and other webmasters to link to your site. We have many high ranked bookmarking sites we utilize to give your website the SEO juice it needs to start ranking immediately.
ImprovedWeb has been practicing search engine optimization since 1998. We have built a strong relationship with many other Webmasters whom we contact and inquire about having a link referral relationship. This is another service that makes our company stand out from others. It is hard to build a long-term relationship, and have the comprehensive list we have maintained.
To have a newer website show up naturally in search engines takes a lot of skill and time. If you build a reputation too fast, Google will view your website as spammy and make you fall lower into the search results. While our experts take all necessary precautions, you may want to get instant visitors. This is why we recommend having our professional Google Adwords certified team set up a Pay Per Click Campaign. Our team will analyze frequently searched phrases, keywords and beat your competition.
These are a few of our recommendations and services. For a FREE No Obligation SEO Examination Report visit our website. To find out more information please do not hesitate to contact us directly info@ImprovedWeb.com
Services include: Local SEO, Search Engine Optimization, Web Design, PPC Campaigns, Mobile Applications, Mobile Websites, Logo Branding, Website Hosting and more!
The Importance of Correct Link Building
Most website owners search through thousands of how- to- articles to find the most up-to- date information on Search Engine Optimization. Indeed the first question most internet marketing experts are asked is “how do I drive more traffic to my website?” These articles are informative, but they often fail to mention the importance of correct Link Building. There is lots of information on the web about the importance of link building; however, they are contradictory and often scattered. Remember, a well executed link building or link popularity strategy can increase you website ranking. To accomplish this you need a good quantity of links pointing to your site from quality websites.
Link Building process can be difficult and tedious work. Mistakes can place your site in the search engines black listed category, or eliminate your site from their indexes completely. Investing in an online service will pay off in the long run. Most link building online services will create a good link building strategy that will target links from relevant and highly ranked sites. A good online service must ensure that all of your pages are optimized for relevant keyword phrases and contain quality incoming links.
A well executed Link Building Strategy should include the following:
Relevancy: While relevancy is very important, new studies show that having a mix of links covering multiple topics of interest from strong, relevant sites and general family friendly sites is the most effective approach.
Stay steady: Maintain a consistent flow of incoming links to become a trusted source to Google. Google often places a red flag on sites that have a spike in incoming links and all of a sudden stop or slow down. In order for Google to accept a site as credible, you must continue a new campaign for several months for Google to “trust” that the links are natural and organic.
Create deep links: To ensure that the best converting page is what ranks the highest in the search engine result page, and when focusing on specific keywords within link building campaign, it is generally best to link to the most relevant page for the particular keyword for instance, the homepage or a subpage within your site that has been optimized for that particular term or subject. However, content is still the most important aspect of link building. You need to have informative and relevant content that is of value to the reader in order to be seen as authority on the subject you are trying to be ranked for. If you have pages within your site that Google hasnt indexed, you arent getting credit for the content on those pages! Ensure you are getting indexed by the search engines by creating “deep links” into each page within your site.
Diversify anchor text: Various people that are naturally linked to your site have different anchor text. Therefore, it is smart to use multiple keywords within your link building strategy and anchor text to create a more natural link. This can be accomplished by using slight variations of keyword phrases and changing them from time to time.