Tag Archives: google
Search Engine Optimization SEO
Any Internet marketer who has been in the business for some time has probably heard the term “SEO” a thousand times by now. Internet marketing newbies should expect to hear it a lot as well because it will play a huge role and determine the success of their online career.
SEO stands for search engine optimization. This term basically refers to the use of keyword phrases to get a high page rank in the Google search engine. For online marketers, the process begins by picking out a few keyword phrases related to your niche. For instance, if you are promoting a weight loss product on your website, then you might pick out a long tail keyword like “how to lose weight fast” or “how to lose weight naturally”. You want to use keywords that web surfers will likely enter when searching for information about your niche.
The next step is to use a service tool like the Google Keyword Tool Bar. This tool will let you know how often a keyword phrase is searched. It will also give you an estimate of how competitive a keyword phrase is. Remember that other Internet marketers will be vying for the same keywords as well. Ideally, you want to use keyword phrases that get decent searches but are not too competitive. You should stick to long tail keywords about three to six words long. Going back to the previous example, a broad term like “lose weight” or “weight loss” may get a lot of searches, but it is also much more competitive. You will be more likely to make it to the first page of Google with long tail keywords.
Once you have your keywords picked out, include them in your website. They should appear several times in the text and in the title. Include it in the URL if possible. You also want to visit blogs and forums within your niche and include a link back to your website with the keywords as the anchor text. Article directories are another good place to drop off a link. Just write an article related to your niche and include a link in the resource box. This process is known as link building. Link Building takes time and involves tedious work. However, this technique will slowly improve your page rank.
Exploring Links for Content Development
If content is king on the internet than content development is a king maker since clearly you can not have one without the other. The effectiveness of circulating quality content online for promotional and branding purposes is unquestioned. This strategy is based upon publishing content that people will find useful. By providing a link within the content back to a website of the authors choosing it is a means in which to attract online traffic. A slight and occasional drawback to this method however can be found in the development stages of this strategy.
Continually creating content is perhaps the most challenging aspect of this particular online marketing strategy. To meet this challenge here are 5 suggestions you can use to help locate and develop good quality content for your online needs.
Blog Comments
Almost every comment left on your blog will also contain a link to some other site and in most cases these sites have information relative to your interests. Following these links and links left on other sites as well can keep out very busy and will likely turn up valuable information.
Twitter
Twitter users often link to sites or articles that can be a source of news and information for you. You can also subscribe to Twitter feeds for specific websites which allows you to receive and view content quickly.
Google Searches
By selecting a topic and conducting a search you can spend hours going through the results and following the links. You can also use the Google ‘suggest’ search that will offer you ‘alternative’ topics as you type in yours. Pursuing these ‘suggested’ search topics will take you in directions you may not have formally considered uncovering information you may not have found otherwise.
Email
Get on a few mailing lists of people who have interest similar to yours and wait for their mail to pour in. Quite often their messages will contain links to information relevant to what you may need.
Google Alerts
Enter in a topic of interest to you and Google will send you updates related to your request. Google alerts is a fantastic source of content and may even be hard to keep up with which is not a bad problem to have if content is what you need.
Content development is the core of any strategy that circulates information online for promotional or branding purposes. As effective as this particular online marketing strategy can be creating content can be rather challenging at times. The 3 suggestions we discussed above can provide a significant supply of fresh information that you can develop for your needs. This should enable you to easily continue publishing content that both you and readers can benefit from.
Search Engine Optimization SEO
Any Internet marketer who has been in the business for some time has probably heard the term “SEO” a thousand times by now. Internet marketing newbies should expect to hear it a lot as well because it will play a huge role and determine the success of their online career.
SEO stands for search engine optimization. This term basically refers to the use of keyword phrases to get a high page rank in the Google search engine. For online marketers, the process begins by picking out a few keyword phrases related to your niche. For instance, if you are promoting a weight loss product on your website, then you might pick out a long tail keyword like “how to lose weight fast” or “how to lose weight naturally”. You want to use keywords that web surfers will likely enter when searching for information about your niche.
The next step is to use a service tool like the Google Keyword Tool Bar. This tool will let you know how often a keyword phrase is searched. It will also give you an estimate of how competitive a keyword phrase is. Remember that other Internet marketers will be vying for the same keywords as well. Ideally, you want to use keyword phrases that get decent searches but are not too competitive. You should stick to long tail keywords about three to six words long. Going back to the previous example, a broad term like “lose weight” or “weight loss” may get a lot of searches, but it is also much more competitive. You will be more likely to make it to the first page of Google with long tail keywords.
Once you have your keywords picked out, include them in your website. They should appear several times in the text and in the title. Include it in the URL if possible. You also want to visit blogs and forums within your niche and include a link back to your website with the keywords as the anchor text. Article directories are another good place to drop off a link. Just write an article related to your niche and include a link in the resource box. This process is known as link building. Link Building takes time and involves tedious work. However, this technique will slowly improve your page rank.