Tag Archives: good

Link Building: Create a chain reaction!

No doubt you’ve heard of word-of-mouth advertising, whereby products or companies get a boost when people talk positively about them. The online equivalent of this kind of advertising is link building. What does it mean? Link building involves getting other websites to link to your site. It is similar to having your friend recommend a good doctor or restaurant; it carries more weight than an address listed in the yellow pages. If a viewer comes to your site through a link from another site, it obviously has more significance than if the person just stumbled across it.

Another particularly good reason for link building is for better search engine listings. In recent times, links have become increasingly important to search engines because they see them as an approval of your site by other websites. What better endorsement can there be than a positive referral! Take the case of your dentist or hairdresser – I bet you chose them primarily because of references from friends and relatives. Same is the case with your website – the more sites that provide links to it, the more popular it is!

How do you go about it? We’ve listed below some steps that will help you in the task of link building:

o Create a plan – You guessed right! The first step is to set a goal and prepare a plan. How many links do you want? Set a realistic goal for the number of links you want. When you are making the plan, set your target higher than your actual goal – about 4-5 times more. We are saying this because not all sites that you approach will want to trade links. You could get quite a number of refusals.

o Make your site worth their time – Content, content, content! That is the constant mantra you have to repeat to yourself. If your site has no worthwhile content to read, no one will be interested in linking to it. Examples of linkable content include how-to articles, product reviews, tools, tips, FAQs and so on. Make it relevant to what your site is about. For example, if you are an online beauty supply store, write articles on beauty tips, hair care, clothes and accessories. You can bet that you will get links from several websites catering to these needs.

o Look for quality link partners – How would you go about doing this? There are many ways to find link partners, but the easiest way is to use Open Directory and Yahoo. These directories are difficult to get listed in, so finding a potential link partner here will ensure that those are good sites for linking to.

o Organize your findings – Once you have made a list of potential link partners, get organized. Keep track of the full name of the site owner or Webmaster, the email address, the homepage URL, the URL of the page where you think your link belongs and why you think it belongs there and the date of the initial request letter.

o Contact the potential site – Once you have garnered all the necessary information, send an e-mail customized to each site requesting that you trade links. In your request, mention why your link belongs on their site and provide a sample link and description.

o Check for links and follow-up – Link building takes time. Check to see if anyone has linked to your site after a month. Follow up with each site that hasn’t linked to you yet.

Link building takes time. But if you keep at it, you are sure to reap the benefits of this simple, easy-to-do advertisement for your business website.

Tips on How to Choose a Web Hosting Company – Helpful Things You Need to Know

If you want to build your home in the Internet, you’ll want to engage the services of a Web host. They will give you the space and the connectivity you need to get your site up and running in the World Wide Web. While there are free web hosting services available, paid hosting services are infinitely better and are the preferred choice for those who need more “power” and stability for their online presence.

Before finding a Web host, make sure you know what your requirements are. This is because the fee you pay generally depends on the amount of disk space and bandwith you need. Knowing what you need first gives you the chance to be specific with your Web host so you don’t have to pay for extraneous services you don’t need.

Web hosts offering different sorts of Web hosting services and plans flood the Internet. Weeding out the bad from the good and choosing the best over who’s simply better takes a little bit of patience and lots of research. Here are some traits that you should look for in a Web host:

1. Integrity. This is the first trait of any good Web host. Whether this provider is an individual or a company, your background check should reveal a reputation of professionalism, honesty and stellar service. Moreover, they should tell you all the costs up front. Some Web hosts offer attractively low package rates that have a lot of hidden charges should you decide on an upgrade later on.

2. Redundancy. No, this does not mean that they have to keep repeating themselves over and over. In Web-speak, redundancy refers to the number of connections they have on the Net. Ideally, a T3 connection is best, although T1 suits most small businesses.

3. Supportive. This is exactly what it says. Good Web hosts give you the necessary technical support when you need it. Do they offer 24/7 support? As some web hosts work from a different time zone, you’d want to have this kind of service so you’re assured that no matter what time in the day or night, you’ll have all the support you need in case of any glitch. How do they provide support? Will they be able to communicate through all means possible- email, chat, video conferencing or the phone? You have to be assured that they can be reached during critical situations.

4. Security. The Web host you choose should be able to guard your site against malware or hackers. With the rise of cyber crimes, you should have a web host that guarantees full security and protection for your website, especially if it’s a commercial site where customers share credit card information with you when they make a purchase.

5. Flexibility. You might start out with a simple web site, but over time, you might see the need to expand it. The Web host you choose should be able to accommodate your needs and upgrade your service plan without penalty. Moreover, they should also be flexible in terms of their platform features, templates and other areas that meet the needs of the people who patronize your website.

Tips on How to Choose a Web Hosting Company – Helpful Things You Need to Know

If you want to build your home in the Internet, you’ll want to engage the services of a Web host. They will give you the space and the connectivity you need to get your site up and running in the World Wide Web. While there are free web hosting services available, paid hosting services are infinitely better and are the preferred choice for those who need more “power” and stability for their online presence.

Before finding a Web host, make sure you know what your requirements are. This is because the fee you pay generally depends on the amount of disk space and bandwith you need. Knowing what you need first gives you the chance to be specific with your Web host so you don’t have to pay for extraneous services you don’t need.

Web hosts offering different sorts of Web hosting services and plans flood the Internet. Weeding out the bad from the good and choosing the best over who’s simply better takes a little bit of patience and lots of research. Here are some traits that you should look for in a Web host:

1. Integrity. This is the first trait of any good Web host. Whether this provider is an individual or a company, your background check should reveal a reputation of professionalism, honesty and stellar service. Moreover, they should tell you all the costs up front. Some Web hosts offer attractively low package rates that have a lot of hidden charges should you decide on an upgrade later on.

2. Redundancy. No, this does not mean that they have to keep repeating themselves over and over. In Web-speak, redundancy refers to the number of connections they have on the Net. Ideally, a T3 connection is best, although T1 suits most small businesses.

3. Supportive. This is exactly what it says. Good Web hosts give you the necessary technical support when you need it. Do they offer 24/7 support? As some web hosts work from a different time zone, you’d want to have this kind of service so you’re assured that no matter what time in the day or night, you’ll have all the support you need in case of any glitch. How do they provide support? Will they be able to communicate through all means possible- email, chat, video conferencing or the phone? You have to be assured that they can be reached during critical situations.

4. Security. The Web host you choose should be able to guard your site against malware or hackers. With the rise of cyber crimes, you should have a web host that guarantees full security and protection for your website, especially if it’s a commercial site where customers share credit card information with you when they make a purchase.

5. Flexibility. You might start out with a simple web site, but over time, you might see the need to expand it. The Web host you choose should be able to accommodate your needs and upgrade your service plan without penalty. Moreover, they should also be flexible in terms of their platform features, templates and other areas that meet the needs of the people who patronize your website.