Tag Archives: global

The Work of an Interactive Marketing Agency

The ideals and concepts of marketing have changed greatly over the last few years. What was a slow and time consuming process of research and personal interaction between client and service provider, is now more complex and dynamic. The competition in the market is very rigid, and companies will shift their service providers for a better enterprise rapidly. This is why every business needs an interactive marketing agency. But before we know why we need such services, let us understand interactive marketing a bit more comprehensively.

On the internet, distances and countries are no barriers for business. The advent of the internet as a commercial platform opened up channels of global business like never before. Globalization arrives with a storm. Today, a small enterprise or home business can reach international markets without moving out of the office. With live video conferencing and open global information over the net, interactive business processes are growing. The idea is to maintain constant communication and regular participation between clients – provider to make business processes sharper.

In this system, an interactive marketing agency makes sure that even the publicity of your products and services are equally dynamic as the business itself. With various internet processes and techniques of online promotion, a good digital marketing company makes the entire system more personal and impactful. Some of the elements of interactive marketing are –

Blogging – With a professionally maintained blog, your products and services can be marketed more effectively. New launches, product reviews, company to public interactions, everything is by far more regular and communicative than other conventional techniques.

Surveys and Polls – Often, you need to do general surveys and post polls on products to gauge the competition and your own standing in the market. This is where online social media and blogging can help you get specific target related results that you can count on.

Social Media – Any good interactive marketing agency knows just how vital it is to have public profiles online for people to relate to. With profiles on social media platforms like Facebook, Twitter, MySpace, and LinkedIn; your company can gain a great marketing leverage by regularly communicating over a global live platform.

If you have understood the effects and scopes of dynamic marketing with many advantages over conventional techniques, what you will need is a good digital interactive marketing agency. Such companies will have teams of SEO experts, content developers, web designers, and market researchers to help your brand grow and find global clientele.

The Work of an Interactive Marketing Agency

The ideals and concepts of marketing have changed greatly over the last few years. What was a slow and time consuming process of research and personal interaction between client and service provider, is now more complex and dynamic. The competition in the market is very rigid, and companies will shift their service providers for a better enterprise rapidly. This is why every business needs an interactive marketing agency. But before we know why we need such services, let us understand interactive marketing a bit more comprehensively.

On the internet, distances and countries are no barriers for business. The advent of the internet as a commercial platform opened up channels of global business like never before. Globalization arrives with a storm. Today, a small enterprise or home business can reach international markets without moving out of the office. With live video conferencing and open global information over the net, interactive business processes are growing. The idea is to maintain constant communication and regular participation between clients – provider to make business processes sharper.

In this system, an interactive marketing agency makes sure that even the publicity of your products and services are equally dynamic as the business itself. With various internet processes and techniques of online promotion, a good digital marketing company makes the entire system more personal and impactful. Some of the elements of interactive marketing are –

Blogging – With a professionally maintained blog, your products and services can be marketed more effectively. New launches, product reviews, company to public interactions, everything is by far more regular and communicative than other conventional techniques.

Surveys and Polls – Often, you need to do general surveys and post polls on products to gauge the competition and your own standing in the market. This is where online social media and blogging can help you get specific target related results that you can count on.

Social Media – Any good interactive marketing agency knows just how vital it is to have public profiles online for people to relate to. With profiles on social media platforms like Facebook, Twitter, MySpace, and LinkedIn; your company can gain a great marketing leverage by regularly communicating over a global live platform.

If you have understood the effects and scopes of dynamic marketing with many advantages over conventional techniques, what you will need is a good digital interactive marketing agency. Such companies will have teams of SEO experts, content developers, web designers, and market researchers to help your brand grow and find global clientele.

Global Reward Solutions Provider's Checklist for Choosing a Global Rewards Technology to Support a Global Rewards Program

Incentive, recognition and loyalty companies can realize significant cost and time savings by partnering or licensing with a “Reward Solutions Provider”.

Here is our “Top 10 Checklist” of what a Global Rewards Solutions Provider should consider when choosing a Global Rewards Technology to support a Global Rewards Program.

1. Reward Selection: Start with the fact that you no longer need to source, select and aggregate data from many suppliers, with RMS you get one central data feed that includes every major reward category and all invoicing is centralized and paid on-line. Finally paperless accounting!

2. Global Catalogues: Few solution providers get beyond their own border but there is a growing number of Global Reward Solutions that offer a fully built out global solution. Reward delivery on a global scale through one simple API connection…now that Rewards on Demand!

3. Catalogue Management: Most Reward Management Solutions include robust catalogue management tools enabling your account team set up, filter and design client specific reward catalogues.

4. Automated Updates: Possibly the most important feature of a good RMS is the ability to automatically update all reward data but you must look for a RMS solution that offers daily and even real time data updates which ensures your clients are viewing the latest and most accurate reward selection; this feature will dramatically reduce out of stocks.

5. Order Tracking: Your RMS provider must provide you with a robust order management dashboard enabling your Customer Service team to track and verify all orders including courier tracking ID numbers.

6. Translations: Again, good RMS’s provide all data in the language of the host country, for countries like Canada and even across Europe you may need multiple languages for a single country. This is often a deal breaker for most providers since this requires specialized applications to manage dialects such as Russian and many Asian languages.

7. What’s New! Nothing stays the same and this is very true within reward management. One example of this is streaming media which will very soon replace the need for I-pods and MP3’s altogether – all you need is an account and you can build your very own radio station. Your reward provider had better be developing a constant flow of new reward delivery options as well as new sources that provide higher service levels and value.

8. SaaS White Labelled Solution: You should make sure your provider offers a SaaS solution that is fully white labelled; fully data API’s also allow your company to add your own reward display design ensuring a higher degree of personalization over i-frame solutions which are static and cannot be customized.

9. Customer Service Team: Your reward partner will also prove Tier 2 customer service support which is a dedicated team who trouble-shoot any order escalations. This is vital service and this team will be your one-stop-shop when escalations occur; be sure to ask for their Service Level Agreements.

10. Global Currency Management: When you evaluate your provider you must make sure they can also calibrate your points based on each country’s currency; this must be done on a daily basis as most currencies fluctuate daily and several countries like Venezuela have 25%+ inflation rates. Products and services that are bought locally one day are then sold to you by your provider who will convert the reward cost to your local currency and then you will in term convert this displayed your cost based on your point calculation. Your solution provider must be able to convert all costs globally to a single often US dollar equivalent and update these costs everyday!