Tag Archives: given
What is link anchor text?
By anchor text, we are talking about the text of your link, some links have the web address as the text, but some links have actual words that are linked. The later ones, are the ones that you are after. We know that it is easiest to go out there and start building as many back links as you can and use the same text over and over, however this is not the preferred method of Google’s to rank you so, Mix It Up!
You can say that more powerful link anchor text than the site title would be a better choice, at least use of the company name points those pages out clearly for the site visitor. If the company name includes a targeted keyword, some added search engine benefit is included as well. In any case, the better link anchor text will assist in maintaining the overall site theme. Note that the footer anchor text places some extra keyword density on the page.
Another tip to vary anchor text is to point links to your internal web pages using different keywords and different anchor text. The goal is to get more links and to help your internal web pages to rank well. The search engines will considered that links are natural and pointing to your.
Google’s Webmaster Tools facilitate this optimization by letting website owners view the most common words in anchor text linking to their site. The inclusion of important keywords in the anchor text can make a big difference in the final ranking of your site pages. In fact Google even has a special operator: allinanchor:keyword’, which picks up text only from within the anchor text of indexed pages. Google/Yahoo bombing is the practice of placing terms you want a given page to rank for in anchor text that links to that page.
An infamous, large-scale example of this same test involved the phrase “miserable failure.” Some enterprising bloggers got together a few years ago and decided to link lots of sites to the official biography page for President George W. Bush at the whitehouse.gov site. The goal, of course, was to make that page show up in the 1 position whenever unsuspecting (or in this case, many suspecting) searchers typed in that phrase. It worked.
Make sure all the pages within your web site link to each other. Create a site map that lists all the web pages. Use anchor text in the description of your link. When Google visits your site it can easily spider your whole site using the site map.It’s difficult to get good rankings from blog posts because they typically don’t contain backlinks. You can remedy this by linking the keywords (anchor text) in related posts to the page you want to get good rankings for.
Another practical measure is to vary the target webpage by linking a specific page to a given article. In other words, don not solely use your root domain as the target site. For instance use hyperlinked text from an Ezine article or other non-video directory to route readers to the specific video-containing post (e.g. at domain.com/video-about-article) that accompanies the text. Your readers will surely recognize the extra care given to your linking.
The Google Index New Webmaster Tools Feature Reveals Which of Your Pages Are Indexed
A widely asked question from webmasters for several years has often revolved around the notorious Google index and their sites placing within it. Is my site included? Has it been removed? Has that new page been indexed yet? What about that other one?
Fortunately for everyone, last month Google announced its attempts to answer some of these questions by publishing a new feature to its webmaster tools.
Found under the Health section of your webmaster tools account, the new Index Status report is able to tell you exactly how many pages it has included in its index.
Initially youll be given a graph showing the total number of URLs from your site that has been added to Googles index during the last year. Most sites will see a steady increase in the number indexed over time.
Under the advanced tab you are given access to far more useful information. Not only are you given the total number of pages indexed but also the total pages crawled, the pages crawled but not indexed and the attempted page crawls which were blocked.
It is broken down as so:
Total Indexed the total number of URLs from the site added to the Google Index.
Ever Crawled the cumulative total number of URLs on your site which Google has ever accessed.
Not Selected URLs which Google have chosen not to include in their index. This is often due to the URLs redirecting to other pages or containing content which is significantly similar to other pages.
Blocked by Robots – URLs which Google have attempted to crawl but were denied access due to being blocked within the sites robots.txt file.
It is important that you note that the figures provided are all totals. In that the figure for that particularly day meant that at that point in time, those number of pages are indexed or have been crawled. The figure doesnt suggest that number of pages were indexed that day. This is important for older sites with a large number of pages. Those sites may experience significantly large differences between the number of pages crawled and the number of pages indexed.
But what if your graph doesnt look like those above. What if your graph is showing spikes and valleys? Whilst a spiking and dropping graph would be the first indicator of possible indexation problems, the important thing to do is assess how and when the graph spikes.
Any variations in the charts could well be easily explained based on changes you have made to your site.
Changing your URL structure, setting up a high number of redirects or canonical URLs could well see a rise in the “Not Selected” count as well as a spike and drop with your total indexed count. Adding lots of new content to your site which is getting initially indexed will also cause variation in the charts.
It is important to assess any variations and see if there are legitimate causes behind these changes. If you have no clear idea as to why these counts may change then that is a fairly clear indication that there are technical issues with your site which need addressed.
The most useful function of the new feature is to allow webmasters to identify trends and discover whether Google is indexing their content. If Google is shown to be having difficulty indexing the site correctly this can be the first indicator that the site is having technical issues with canonicalization, duplicate content or other elements of your sites structure.
Although only once Google reveals exactly which pages are indexed or not will this tool be able to fully solve any indexation problems.
The Google Index New Webmaster Tools Feature Reveals Which of Your Pages Are Indexed
A widely asked question from webmasters for several years has often revolved around the notorious Google index and their sites placing within it. Is my site included? Has it been removed? Has that new page been indexed yet? What about that other one?
Fortunately for everyone, last month Google announced its attempts to answer some of these questions by publishing a new feature to its webmaster tools.
Found under the Health section of your webmaster tools account, the new Index Status report is able to tell you exactly how many pages it has included in its index.
Initially youll be given a graph showing the total number of URLs from your site that has been added to Googles index during the last year. Most sites will see a steady increase in the number indexed over time.
Under the advanced tab you are given access to far more useful information. Not only are you given the total number of pages indexed but also the total pages crawled, the pages crawled but not indexed and the attempted page crawls which were blocked.
It is broken down as so:
Total Indexed the total number of URLs from the site added to the Google Index.
Ever Crawled the cumulative total number of URLs on your site which Google has ever accessed.
Not Selected URLs which Google have chosen not to include in their index. This is often due to the URLs redirecting to other pages or containing content which is significantly similar to other pages.
Blocked by Robots – URLs which Google have attempted to crawl but were denied access due to being blocked within the sites robots.txt file.
It is important that you note that the figures provided are all totals. In that the figure for that particularly day meant that at that point in time, those number of pages are indexed or have been crawled. The figure doesnt suggest that number of pages were indexed that day. This is important for older sites with a large number of pages. Those sites may experience significantly large differences between the number of pages crawled and the number of pages indexed.
But what if your graph doesnt look like those above. What if your graph is showing spikes and valleys? Whilst a spiking and dropping graph would be the first indicator of possible indexation problems, the important thing to do is assess how and when the graph spikes.
Any variations in the charts could well be easily explained based on changes you have made to your site.
Changing your URL structure, setting up a high number of redirects or canonical URLs could well see a rise in the “Not Selected” count as well as a spike and drop with your total indexed count. Adding lots of new content to your site which is getting initially indexed will also cause variation in the charts.
It is important to assess any variations and see if there are legitimate causes behind these changes. If you have no clear idea as to why these counts may change then that is a fairly clear indication that there are technical issues with your site which need addressed.
The most useful function of the new feature is to allow webmasters to identify trends and discover whether Google is indexing their content. If Google is shown to be having difficulty indexing the site correctly this can be the first indicator that the site is having technical issues with canonicalization, duplicate content or other elements of your sites structure.
Although only once Google reveals exactly which pages are indexed or not will this tool be able to fully solve any indexation problems.