Tag Archives: ftp
Search Engine Optimization: Search Industry Terms Cp-Ht
In Search Engine Optimization: Search Industry Terms Co-Co, we discussed two critical elements of the internet marketing and search engine marketing industries. This included Contextual Relevance – the close association, relationships or similarities between types of content sources and content reference points, and Conversion Rates, which refers to the percentage of website or web page visitors that ultimately convert to a sale by taking action of some sort. In this installment of the series we’ll discuss four more crucial terms: Cost Per Click or CPC, Domain age and Name, File Transfer Protocol or FTP, and HTML or Hypertext Markup Language. Understanding these terms is a fundamental part of any successful SEO campaign.
Cost Per Click
Cost per click or CPC refers to a type of SEM or search engine marketing whereby a customer pays every time a website visitor clicks on a displayed ad. When viewing a SERP or search engine results page, the CPC ads are displayed above and to the right of the organic ads.
Site owners must use SEO to optimize their ads and landing pages to obtain a better relevance score from the advertising facilitator. In most cases the positioning of the ads on a SERP page depend on what company bids the most and how well optimized their landing page is for the keywords or key terms typed into the search car by the consumer.
Domain Age / Domain Name
The domain name is the actual name of the primary URL, and the age is the length of time since the domain was first registered, or in some cases the length of time since it was transferred or purchased after being dormant for some time.
Domain names are important because if they contain proper keywords they can provide a significant SEO boost. The age of a domain is important because search weight is generally given to older, established sites before new and unproven sites. For this reason there is a trend among some business developers and web masters to buy aged domains, or to repurpose domains in order to utilize the value built up within it.
File Transfer Protocol or FTP
FTP is a method of moving data – generally files and folders – for use in a website platform like WordPress or Joomla. FTP allows users to change website themes or skins, upload additional features such as widgets and advertising blocks, databases and other functionality. FTP can also be used to backup a site or manage multiple versions of the site in the case of a dynamically generated page or ad scheme.
Hypertext Markup Language or HTML
HTML is the most basic building blocks of the web. This simple computer code tells browsers and other software programs how to “see” pages in that it dictates the size, color and position of objects and graphics, the font and color of text, the functionality of links and other actionable item – essentially everything you see on a website is controlled at least in part by HTML.
Basic HTML can be written by anyone and is most useful for controlling text and other simple page elements. More advanced HTML should be handled by a professional because of the intricacies involved. If you need professional search engine optimization services now, use the links below to get a free consultation now.
Automate FTP Transfers and Streamline Your Day
If you need to work with files over a remote FTP server on a daily basis, you will already be familiar with the tiresomeness of using a basic FTP client. Such programs provide no ability to synchronize files between the local computer and remote server and automate FTP transfers to save you time. Instead of getting the job done quickly, you normally have to browse manually to each individual file you want to upload, download or update and do so individually. Additionally, the typical freeware FTP client is not usually a very responsive program, making it even more irritating and cumbersome to work with. Additionally, without the ability to automate such processes and ensure that all files are kept current at all times, the risk of human error is significantly higher. However, in order to save time and minimize the risk of losing important data, FTP Getter 3 Professional presents a tried and tested solution.
Anyone who regularly has to access files on a remote FTP server and keep all content on it updated probably does not have time to carry out all of the necessary work manually. Instead of focussing on such things that are now completely unnecessary, you should be able to focus on core operations within your business. Of course, every business also knows that time is money, but you’re wasting both if you’re still stuck with the traditional FTP client. FTP Getter 3 Professional allows users to save countless hours by automating almost all of the work involved while also ensuring that both locally and remotely hosted files are kept up to date at all times. At the same time, you will always remain in control thanks to the wide range of functions and options available when setting up scheduled tasks. There are many customization options but, thanks to a simple, wizard-driven interface, setting up a scheduled task is a quick and easy process requiring a minimal learning curve.
For anyone who has any experience using a standard FTP client, the user interface of FTP Getter 3 Professional will be instantly familiar, so there’s no learning curve involved. Thanks to the intuitive interface, setting up tasks is a breeze as is manually working with files on your remote FTP server. When configuring a scheduled task, you’ll be able to specify intervals when you want the program to get to work. For example, you can have it check for new file creations or modifications once per day, once per hour or even more. The program can then upload, download and replace the files as necessary to make certain that they are both the most recent versions. Thanks to additional support for file masks, you can also configure your scheduled tasks to search only for files of specific formats, ignoring those that don’t meet your criteria in the process.
FTP Getter 3 Professional presents the most cost-efficient and thorough program available for anyone who needs to automate FTP and SFTP transfers. It’s much faster than any desktop- or Web-based client, and you’ll start seeing the benefits of the program as soon as you execute your first scheduled task. Learn more by visiting the official web site.
Automate FTP Transfers and Streamline Your Day
If you need to work with files over a remote FTP server on a daily basis, you will already be familiar with the tiresomeness of using a basic FTP client. Such programs provide no ability to synchronize files between the local computer and remote server and automate FTP transfers to save you time. Instead of getting the job done quickly, you normally have to browse manually to each individual file you want to upload, download or update and do so individually. Additionally, the typical freeware FTP client is not usually a very responsive program, making it even more irritating and cumbersome to work with. Additionally, without the ability to automate such processes and ensure that all files are kept current at all times, the risk of human error is significantly higher. However, in order to save time and minimize the risk of losing important data, FTP Getter 3 Professional presents a tried and tested solution.
Anyone who regularly has to access files on a remote FTP server and keep all content on it updated probably does not have time to carry out all of the necessary work manually. Instead of focussing on such things that are now completely unnecessary, you should be able to focus on core operations within your business. Of course, every business also knows that time is money, but you’re wasting both if you’re still stuck with the traditional FTP client. FTP Getter 3 Professional allows users to save countless hours by automating almost all of the work involved while also ensuring that both locally and remotely hosted files are kept up to date at all times. At the same time, you will always remain in control thanks to the wide range of functions and options available when setting up scheduled tasks. There are many customization options but, thanks to a simple, wizard-driven interface, setting up a scheduled task is a quick and easy process requiring a minimal learning curve.
For anyone who has any experience using a standard FTP client, the user interface of FTP Getter 3 Professional will be instantly familiar, so there’s no learning curve involved. Thanks to the intuitive interface, setting up tasks is a breeze as is manually working with files on your remote FTP server. When configuring a scheduled task, you’ll be able to specify intervals when you want the program to get to work. For example, you can have it check for new file creations or modifications once per day, once per hour or even more. The program can then upload, download and replace the files as necessary to make certain that they are both the most recent versions. Thanks to additional support for file masks, you can also configure your scheduled tasks to search only for files of specific formats, ignoring those that don’t meet your criteria in the process.
FTP Getter 3 Professional presents the most cost-efficient and thorough program available for anyone who needs to automate FTP and SFTP transfers. It’s much faster than any desktop- or Web-based client, and you’ll start seeing the benefits of the program as soon as you execute your first scheduled task. Learn more by visiting the official web site.