Tag Archives: free directories
Linking – Quality vs. Quantity
When it comes to back links to your website there really are just two basic kinds. The first kind is links of quality and the second kind is those that are not. Quality links come from Authority sites that are relevant to your websites content.
As an example: If your website is real estate related, you preferably want links to come from real estate related websites. Links within related content or categories scores higher in relevancy to your sight and are weighted heavier in the search engines. Plus, relevant links from sites of Authority are weighted heavier in the search engines.
Back links to your website are really just like votes in an election. With just one little twist, high quality links count much more than poor quality links. As a reference point, one relevant link from an Authority site could easily be worth thousands of poor quality links.
So what is relevance? Relevance is how closely the content between the two linking websites relates to each other. You can get relevance in a couple different ways. You can go to the webmasters of those sites working in the same niche as you and request links. Just keep in mind that these are probably your online competitors. Another way to get relevant links is by submitting your site to directories.
Directories place links to websites within category structures that are highly relevant to the content of the listed websites. They do this by using keywords, category descriptions and meta tags within each category to match the content in each category.
There are directories that require a fee for reviewing your website prior to listing it and there are free directories. The difference between the two is the difference between quality and quantity. If you decide to go with free directory submissions, be prepared to submit to thousands of free directories before you get the return of one quality Authority directory.
There are some methods to getting back links that you should be careful to avoid. Those are purchasing text links from brokers and reciprocal links. Both of these methods are getting more scrutiny from the search engines and being devalued.
A good Link building Services does take time. Dont expect to put in a days work and be done. You should expect to allocate time every week to build links to your site for an indefinite time period. At least as long as you own and operate the website.
Different Types of Directories (Page 1 of 2)
Directory submission is a key to marketing your online presence, getting traffic and improving search engine results.
When it comes to cost, directories fall into 3 basic categories. There are free directories, directories that charge a one time fee and directories that charge an annual fee. What are the differences between them?
Free directories are just that, you can get listed in them for free. The one question I always get is this. Is it worth it to submit to the free directories? I would say yes with some qualifications.
Make sure that the free directory you are submitting to actually reviews the site submissions. You do not want your site listed next to a bunch of spam sites or worse yet, a site that may not be family friendly.
Watch for free directories that are filled with adsense. Some directory owners will set up free directories just to get the traffic to their site so they can make money off pay per click and banner ads. Dont fall for this game. If your site is of quality, you dont want it listed next to adsense ads you have no control over.
Get listed early in the free directories life cycle. Before the directory owner loses interest in a directory that has no revenue stream and gets hundreds of submissions a day. Once you are past the initial opening phase of the directory, it could take months for an approval into the directory.
Knowing this about free directories the best approach to take with submitting to them is Submit to as many as you possibly can that fit the guidelines, taking the help of Link building Services can make it easy for you. If you can, hire a third party to do this for you as submitting to hundreds of free directories to find that one diamond in the rough can be overwhelming, Not to mention very time consuming.
One time fee directories are another type of directory. These directories charge a one time fee for a site review and admission to the directory. This is a far better choice than free directories. To get an idea, having a link in one well promoted and maintained paid directory would be equal to having a link in one hundred free directories.
There are several reasons to go with paid directories over free directories. First ask yourself why you want to be in the directory in the first place. The answer that I always get is you want marketing exposure that can drive traffic to your site and help improve your search engine results.
To accomplish any of these the directory has to market and advertise. How will a directory do that if it is free? How can it help you achieve your marketing goals when it does not have the financial ability to do so? Expecting a free directory to deliver the results you want for your business is flawed logic. Quality paid directories also reviews each submission and the Link building Services offers you the service of submission to these sites as well. Thus ensuring it meets the directory guidelines for acceptance. They are able to edit descriptions and text prior to listing prior to listing.