Tag Archives: find
Trading Links – Is It Still A Strong Marketing And Advertising Method
Just about everybody in the Internet marketing field know that backlink building really can make or break their online business. And a few years ago, trading links together with various other websites was looked upon as being a great way to build backlinks. But with all the modifications that Google has made over time, is this still thought to be a good marketing method? If you want to know if it is still an effective practice, keep reading and you will find out the answer.
So basically a backlink is a link that points from one site to another site. These backlinks are usually viewed as votes for your site by the major search engines. Which means that your Internet site will rank higher in the search engines when you have more inbound links to your website. When it relates to the value of each backlink you’ll find that some backlinks have better value than others. Let’s just say you have a link on a Internet site that has a page rank of 3, if the link is on the home page of the site you will find that it has more value than if the backlink is found on a sub page of that website. In order to determine the value of the link you’ll want to look at the page the link is on, instead of what the page rank of the home page is, even though the home page rank will probably still help a little.
When men and women trade links with other sites normally those other websites have a separate page on their site where they place the link for your site. So you’re not getting the same results from that backlink, that you would from the home page of that site. Another thing you should remember about these link web pages is that your link may be surrounded by hundreds of other links. I am sure nearly all of you already know that Google frowns upon this and generally these backlinks don’t even get counted.
Something else you may or may not have heard is that Google does not give the same authority to links that are exchanged as they do to one way links. For those of you who are unaware a one way link is actually when you don’t have to link back to the Internet site that has your link on it. When Google views one way links they provide that link more strength than a link that has been exchanged. You could also find websites that Google has de-indexed and if you end up trading links with them it is possible to hurt your own rankings. Of course it is not your aim to have Google hate you, however it can happen if you trade backlinks with the wrong websites.
The only time trading inbound links can provide advantages for you is when the web page where your link is has a very good page rank and a great deal of visitors. If your link ends up getting hidden on some deeper page of the site there is a great chance that the page where your link is, is not even indexed by Google. The problem is that most Internet sites that trade backlinks actually have some sort of links page that doesn’t get indexed. To sum up, when you are able your better off building one way links and there are lots of ways to accomplish this, but swapping links is a thing that is going by the wayside.
Trading Links – Is It Still A Strong Marketing And Advertising Method
Just about everybody in the Internet marketing field know that backlink building really can make or break their online business. And a few years ago, trading links together with various other websites was looked upon as being a great way to build backlinks. But with all the modifications that Google has made over time, is this still thought to be a good marketing method? If you want to know if it is still an effective practice, keep reading and you will find out the answer.
So basically a backlink is a link that points from one site to another site. These backlinks are usually viewed as votes for your site by the major search engines. Which means that your Internet site will rank higher in the search engines when you have more inbound links to your website. When it relates to the value of each backlink you’ll find that some backlinks have better value than others. Let’s just say you have a link on a Internet site that has a page rank of 3, if the link is on the home page of the site you will find that it has more value than if the backlink is found on a sub page of that website. In order to determine the value of the link you’ll want to look at the page the link is on, instead of what the page rank of the home page is, even though the home page rank will probably still help a little.
When men and women trade links with other sites normally those other websites have a separate page on their site where they place the link for your site. So you’re not getting the same results from that backlink, that you would from the home page of that site. Another thing you should remember about these link web pages is that your link may be surrounded by hundreds of other links. I am sure nearly all of you already know that Google frowns upon this and generally these backlinks don’t even get counted.
Something else you may or may not have heard is that Google does not give the same authority to links that are exchanged as they do to one way links. For those of you who are unaware a one way link is actually when you don’t have to link back to the Internet site that has your link on it. When Google views one way links they provide that link more strength than a link that has been exchanged. You could also find websites that Google has de-indexed and if you end up trading links with them it is possible to hurt your own rankings. Of course it is not your aim to have Google hate you, however it can happen if you trade backlinks with the wrong websites.
The only time trading inbound links can provide advantages for you is when the web page where your link is has a very good page rank and a great deal of visitors. If your link ends up getting hidden on some deeper page of the site there is a great chance that the page where your link is, is not even indexed by Google. The problem is that most Internet sites that trade backlinks actually have some sort of links page that doesn’t get indexed. To sum up, when you are able your better off building one way links and there are lots of ways to accomplish this, but swapping links is a thing that is going by the wayside.
Negative SEO and How You Can Prevent It
Negative Search Engine Optimization On The Rise
When you look at the trends for search engine optimization, especially when searching for the keywords “SEO 2015” in one of the major search engines like Google, Bing or Yahoo, you will see more and more articles related to negative SEO. What exactly is negative in terms of search engine optimization? Thats a good question, and the answer may shock you. The weird thing about this is that many organizations are starting to jump into this, because its effective, at least for a short time. The secret nature of search engines and their algorithms has led many people to start trying to “game” the system, and this latest form is proving to be not only controversial, but also effective. Here are a few things that you should know about this issue.
Flat Out Lies
First and foremost, the majority of the negative SEO options are usually lies, these are the easy ones to spot. Company A will use marketing collateral that call out their competition in a negative light. Or they may use disinformation to confuse customers and clients. For instance, lets say a skate shop wants to rank number one in their niche. They cant because another company has good marketing and has been around for some time. Instead of competing with them straight on, theyll go on a campaign of putting up negative keywords, anti-competition articles, reviews and more. By diminishing the credibility of the competitor, skate shop “A” will get to a higher authority module of search engine. These are usually lies. Its an attack on reputation, but it seems effective in many niches. These are just a few of the many examples of negative SEO that can harm or damage a company. Some are pretty blatant and some can be very difficult to find. That’s when you would need to seek the help of a professional, someone who is well-versed in google analytics.
The Long Term Failure
Even though negativity can get short term success, search engines are catching on. That means that if youre caught posting negative SEO elements, or if your company is tied to campaigns that are based on lies, SERP (search engine rankings page) listings will get dumped out. That means that if youre company “A” as mentioned above, youll be dead last in the rankings if listed at all. There have been some companies that went on negative reputation campaigns, only to get completely thrown out of search engine listings. That’s known as “banned for life” and it does happen.
A Better Option
Not every business today is meant to compete with the largest companies in the world. If youre starting a book store, for instance, youre not competing against Amazon.com straight up. You cant. To offset that, youll need to look into what is known as “White Hat” SEO. Focus on local community, and niche competitive phrases so that when people in your area look for “books”, they find you and patronize your business. Simply put, you dont want to go with any of the negative SEO options. Stick with what works, and dont try to “game” the system right now. The long term optimization cycle will give you a leg up in nearly any niche. Also, if you find there is a negative search engine optimization campaign being run against your company and you can definitively identify the culprit, report that company to Google or the other big name search engines. And just remember, the best defense is a good offense, so make sure to keep your positive search engine optimization campaigns strong.