Tag Archives: facebook
Why Marketing With Social Media is Critical to SEO and SEM
There is a great deal of excitement about social media right now, and rightly so. Its an effective and economical way to promote a small business online. New prospects and customers may use Facebook to search for a company or organization by name if they cant be found on a search engine. Facebook or Twitter should direct them there. Though these are powerful small business online marketing tools, they should not be seen as a replacement for a website.
Companies and organizations with their own websites will want to use social networking strategies to push traffic through their own websites where goods or services are described, pictured, and sold.
Facebook, Twitter and LinkedIn are great places for companies to make contact with the public, receive positive and negative feedback about products or services, and expand their online visibility to a wider marketplace. Vetting online traffic to a company or organizations website should be the ultimate goal. Ideally, this is where the visitor will gain a broader perspective about the company or organization and be sold.
Drive Traffic from a Social Networking Account to a Website
Facebook, Twitter and LinkedIn allow members to post links to websites of interest. Click-thru traffic is when a visitor arrives at a company website from another location on the Web such as Facebook or Twitter. Increase click-thru traffic from social media sites by posting specials, online coupons, events, news items, interesting facts, and more. When posting a thought for the day, link to pages on the website that are in sync with the conversation. When appropriate, link to pages that are a call to action, such as a contact us form — especially when an online special or coupon is promoted. DO NOT post links to company home page over and over again. Friends and associates will be annoyed by this. Link to interesting website content, blogs, news articles and audio and video podcasts. Summarize what is included in the website link in an attractive, interesting way, to receive more click thru traffic. If a company or organization website is lean on content, begin developing and adding new pages and posts to increase SEO and enhance a social networking campaign.
Dont Forget Social Bookmarking Sites
Though Facebook, LinkedIn and Twitter seem to receive the most attention in the world of social media, there are other large websites, known as social bookmarking sites, that can be as effective at driving click thru traffic to a website. Examples of these sites include StumbleUpon, Digg, Diigo, Delicious, and more. These websites allow members to post links to other websites of interest. Short, compelling summaries tend to attract the most traffic. Photographs (on the web page that is linked) will make the post visually appealing. Visitors to social bookmarking sites are not usually there to collect friends but to inform visitors about websites that provide great information and are user friendly. Feel free to post links to favorite websites (other than the company site) to make your account authentic.
Measuring Facebook, Twitter and LinkedIn Traffic to a Website
A company stakeholder or executive of an organization will want to know the return on investment (ROI) for social media campaigns. In order to measure traffic effectively, a Google Analytics account or other statistical analysis program must be attached to the website. At the end of the month, review Google Analytics to identify which social media sites are sending click-thru traffic to a website, how much traffic is coming through, and which country, state or region it is originating from.
Create a Wave of Popularity With Social Media
Using social media in tandem with a website is a wonderful way to create a wave of interest in a company or organization. In order to be most effective, weekly posting to social media accounts is recommended. Consistent posting is essential to increase click thru traffic to a website.
Once a visitor arrives at a company website, make sure an attractive, easy to use web design keeps them there.
For more information about social media campaigns, or SEO, visit
Why Marketing With Social Media is Critical to SEO and SEM
There is a great deal of excitement about social media right now, and rightly so. Its an effective and economical way to promote a small business online. New prospects and customers may use Facebook to search for a company or organization by name if they cant be found on a search engine. Facebook or Twitter should direct them there. Though these are powerful small business online marketing tools, they should not be seen as a replacement for a website.
Companies and organizations with their own websites will want to use social networking strategies to push traffic through their own websites where goods or services are described, pictured, and sold.
Facebook, Twitter and LinkedIn are great places for companies to make contact with the public, receive positive and negative feedback about products or services, and expand their online visibility to a wider marketplace. Vetting online traffic to a company or organizations website should be the ultimate goal. Ideally, this is where the visitor will gain a broader perspective about the company or organization and be sold.
Drive Traffic from a Social Networking Account to a Website
Facebook, Twitter and LinkedIn allow members to post links to websites of interest. Click-thru traffic is when a visitor arrives at a company website from another location on the Web such as Facebook or Twitter. Increase click-thru traffic from social media sites by posting specials, online coupons, events, news items, interesting facts, and more. When posting a thought for the day, link to pages on the website that are in sync with the conversation. When appropriate, link to pages that are a call to action, such as a contact us form — especially when an online special or coupon is promoted. DO NOT post links to company home page over and over again. Friends and associates will be annoyed by this. Link to interesting website content, blogs, news articles and audio and video podcasts. Summarize what is included in the website link in an attractive, interesting way, to receive more click thru traffic. If a company or organization website is lean on content, begin developing and adding new pages and posts to increase SEO and enhance a social networking campaign.
Dont Forget Social Bookmarking Sites
Though Facebook, LinkedIn and Twitter seem to receive the most attention in the world of social media, there are other large websites, known as social bookmarking sites, that can be as effective at driving click thru traffic to a website. Examples of these sites include StumbleUpon, Digg, Diigo, Delicious, and more. These websites allow members to post links to other websites of interest. Short, compelling summaries tend to attract the most traffic. Photographs (on the web page that is linked) will make the post visually appealing. Visitors to social bookmarking sites are not usually there to collect friends but to inform visitors about websites that provide great information and are user friendly. Feel free to post links to favorite websites (other than the company site) to make your account authentic.
Measuring Facebook, Twitter and LinkedIn Traffic to a Website
A company stakeholder or executive of an organization will want to know the return on investment (ROI) for social media campaigns. In order to measure traffic effectively, a Google Analytics account or other statistical analysis program must be attached to the website. At the end of the month, review Google Analytics to identify which social media sites are sending click-thru traffic to a website, how much traffic is coming through, and which country, state or region it is originating from.
Create a Wave of Popularity With Social Media
Using social media in tandem with a website is a wonderful way to create a wave of interest in a company or organization. In order to be most effective, weekly posting to social media accounts is recommended. Consistent posting is essential to increase click thru traffic to a website.
Once a visitor arrives at a company website, make sure an attractive, easy to use web design keeps them there.
For more information about social media campaigns, or SEO, visit
Reasons why web designers should use Facebook applications
Small businesses everywhere are hooked on the benefits of Facebook. Facebook is a platform where you can network, promote and market their products or services. It is also a great place to connect with potential customers, new customers and existing customers.
All these features on Facebook are available when you register for an account. However, Facebook also offers many different applications that can be very beneficial. Learn Web Development offers a course on how to implement social media in your web design or web development company and how to make a strategy for prosperity with them.
Here are seven reasons why you should be on Facebook and what applications can do for your web design company:
1. Traffic Controller: Facebook is a great place for people to visit your website, blog or portfolio. You can share messages, updates and all the links in your profile.
2. Brand Identity: When using Facebook and keep it current, it is a great way to gain visibility. With this comes a greater likelihood of exposure, potential customers and a beneficial way to network with the masses.
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3. Commitment: All social media platforms are used for some type of communication. Facebook in particular is ideal to engage new customers, old and future. You can have conversations with them, know them, and find ways that their services will benefit.
4. Reputation: Facebook allows you to not only keep up with his reputation, but also to refute the negative comments and keep a positive focus for your business. Also, the more he liked on Facebook, the more likely to be seen and appear in the higher ranks of search engines.
5. Relations: Similar to working with all types of clients, Facebook will give you the opportunity to build connections and develop sincere relationships with past clients, present and future. Build a relationship with these people may end up more shows in the future, either with them or recommendation.
6. Applications votes: Facebook offers several applications that create a feedback channel for your business. They even go a step further by allowing you to see trends and consumer behavior so you can find a way to adapt your business to those needs.
7. Social Media is expected: the number one reason you should have a Facebook or Twitter or LinkedIn account, it is because customers, clients and what they expect you to be there. Especially being a web designer or web developer, it’s your job to keep up with all the innovations in the world of the web, so not having an account of social media can do harm.
As you can see, it is very important for all web designers and web developers to have a presence in social media for your business and your reputation as a designer or programmer. If you need help in developing a strategy, learning Web Development offers a course in media for web designers that would be perfect for you.