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How to Engage in RSS Marketing (Page 1 of 2)
RSS marketing is quite different and unique as compared to most of the other internet marketing tools or technologies. In RSS marketing, success or failure lies in the hands of the consumer or the internet user. Although this may sound scary from a business perspective but at the same time there are certain advantages.
There are some online businesses that have garnered a good click-through-rate varying from 7% to 10% using RSS feeds and this means that it has actually outperformed various other mediums of online advertising. Of course this number cant be reached overnight. There has to be a strategy in place and the execution has to be perfect to derive such a high click-through-rate.
For those who have not been able to capitalize using RSS marketing and for those who are new to RSS marketing, here are some tips that will definitely help you in leveraging consumer control in RSS. The tips are as follows:
Feed characteristics There are many websites who have their feeds while others dont. It is not necessary that the feeds in the websites that have them will be created equally. There are quite a few variables that have to be considered during content delivery using RSS feeds. Let us look at an example: Some websites like My Yahoo is able to display only the headlines of their RSS feeds while websites like Bloglines are able to show almost the entire feed or complete article content. So there are some publishers who will provide only partial feed while others might provide entire content in the feed.
In marketing terms, this means that you should know how you will present the content and what the marketing message will look like. If you are not aware of the various characteristics of a feed, then RSS marketing can be a risky proposition. It is important to hence understand the feed characteristics and identify the methods of distribution. You need to think and imagine in advance how your consumer will receive this feed, and how it will help them to make an informed marketing decision, which will help your business in the long-run.
One of the prevailing issues is that of full feed vs. partial feed. Let us take another example. If an online publication has 5,000 RSS feed subscribers and the publisher is offering only the first paragraph of each of their articles in the RSS feed then the reader will have to click through each of the feed to view the entire content. There are many internet readers or users who will skim quickly through the feed content click through directly to the website. In such a scenario, if the publication has placed any advertisements in their feed then the consumer will miss it completely. So the online publication might get a high readership rate but will be a bad option for RSS advertising because the click-through-rate is low.
Hence it is extremely important to evaluate the various feeds where you would want to advertise.
Make content interactive If your content is not interactive or engaging then it will not attract too many RSS consumers. Consumers are not looking for saleable content; they are looking for useful and relevant information. For example if you are running an advertising campaign for the launch of a new paint then you need to target the different home improvement blogs and websites as a part of your RSS advertising & marketing campaign. In a home improvement blog, you will find the audience who will be interested about the various aspects of home improvement and how it can be done and what all they can use. This will boost your advertising efforts.
How to Engage in RSS Marketing (Page 1 of 2)
RSS marketing is quite different and unique as compared to most of the other internet marketing tools or technologies. In RSS marketing, success or failure lies in the hands of the consumer or the internet user. Although this may sound scary from a business perspective but at the same time there are certain advantages.
There are some online businesses that have garnered a good click-through-rate varying from 7% to 10% using RSS feeds and this means that it has actually outperformed various other mediums of online advertising. Of course this number cant be reached overnight. There has to be a strategy in place and the execution has to be perfect to derive such a high click-through-rate.
For those who have not been able to capitalize using RSS marketing and for those who are new to RSS marketing, here are some tips that will definitely help you in leveraging consumer control in RSS. The tips are as follows:
Feed characteristics There are many websites who have their feeds while others dont. It is not necessary that the feeds in the websites that have them will be created equally. There are quite a few variables that have to be considered during content delivery using RSS feeds. Let us look at an example: Some websites like My Yahoo is able to display only the headlines of their RSS feeds while websites like Bloglines are able to show almost the entire feed or complete article content. So there are some publishers who will provide only partial feed while others might provide entire content in the feed.
In marketing terms, this means that you should know how you will present the content and what the marketing message will look like. If you are not aware of the various characteristics of a feed, then RSS marketing can be a risky proposition. It is important to hence understand the feed characteristics and identify the methods of distribution. You need to think and imagine in advance how your consumer will receive this feed, and how it will help them to make an informed marketing decision, which will help your business in the long-run.
One of the prevailing issues is that of full feed vs. partial feed. Let us take another example. If an online publication has 5,000 RSS feed subscribers and the publisher is offering only the first paragraph of each of their articles in the RSS feed then the reader will have to click through each of the feed to view the entire content. There are many internet readers or users who will skim quickly through the feed content click through directly to the website. In such a scenario, if the publication has placed any advertisements in their feed then the consumer will miss it completely. So the online publication might get a high readership rate but will be a bad option for RSS advertising because the click-through-rate is low.
Hence it is extremely important to evaluate the various feeds where you would want to advertise.
Make content interactive If your content is not interactive or engaging then it will not attract too many RSS consumers. Consumers are not looking for saleable content; they are looking for useful and relevant information. For example if you are running an advertising campaign for the launch of a new paint then you need to target the different home improvement blogs and websites as a part of your RSS advertising & marketing campaign. In a home improvement blog, you will find the audience who will be interested about the various aspects of home improvement and how it can be done and what all they can use. This will boost your advertising efforts.
Convert Anything You Can Read on the Computer into Editable Text with Screen OCR
Screen OCR uses optical character recognizer technology to convert anything that you can read on the computer screen into editable text. This allows you to copy and edit text from locked documents including protected PDF files and much more. You can also use it to copy text from a program which otherwise doesn’t provide the functionality allowing you to copy text. Screen OCR allows you to copy absolutely anything you want without restrictions. It also provides an automatic scrolling feature so that it can convert an entire document into editable text. Anything which is shown on the screen may be copied and converted; regardless of the program it is being displayed in. The only alternative is the extremely time-consuming task of typing out everything manually.
Screen OCR offers a great solution to anyone who works with text since it can literally save countless hours of time while still providing an exceptional degree of reliability. All text which you can see on the screen is recorded by Screen OCR with an outstanding level of accuracy, making it almost as effective as typing everything out again by hand without the enormous amount of time and effort involved. Regardless of whether the text is on a copy-protected web page, in the form of an image, a scanned document or anything else, Screen OCR will recognize the letters and copy them for you, allowing you to paste the now editable text into your favorite word processing program or other application. Screen OCR is an ideal solution for web designers, writers, interpreters, bloggers, journalists and pretty much anyone else who regularly works with text.
Screen OCR is also especially easy to use. No special knowledge is required and, as soon as you have installed the program, you can quickly figure out how to use it. The interface is presented in a user-friendly way and using the software is largely self-explanatory. When you start Screen OCR, you will first need to choose the selection mode. After this, you can then select the text on the screen which you want to copy and convert into an editable document. Screen OCR will read the text and convert it in a matter of seconds – the software is particularly fast and efficient. Selection modes available include a window selection, customize cursor capture, rectangular section and scrolling capture for situations where you want the program to automatically capture an entire document which cannot all be displayed on the screen at once.
Screen OCR recognizes text in any language, including those which have special characters and diacritics. The Cyrillic alphabet is also supported. Screen OCR can recognize any character sizes from 6 to 72 points making it ideal for reading text in any documents, webpages, emails and more.
The program is stable and reliable and it will run flawlessly on any Windows-based computer including both 32- and 64-bit systems.