Tag Archives: engines
What Not to Do: Pittsburgh SEO Part 1
Pittsburgh SEO tactics can be very powerful for growing businesses, but their misuse can produce disastrous results. Though not necessarily illegal, certain Pittsburgh SEO strategies do violate the rules of Google and other top search engines. Fearing this legal and ethical no-man’s land, many search providers will simply sandbox businesses that use these tactics, taking their websites off the first few pages of search results, or even out of their index altogether. It is therefore imperative that entrepreneurs learn to recognize unprincipled search engine optimizers who will put their businesses at risk with these cheap tactics. Here are five practices you’ll never see from a truly professional Pittsburgh SEO company.
1.) High-Volume, Low-Quality Link Purchases
One of the most important aspects of good search engine optimization is quality backlinking from relevant web pages. However, it is possible to purchase hundreds of thousands of nearly-useless backlinks for pennies on the dollar. Unscrupulous SEO companies will make such purchases under the assumption that an artificially boosted link count will actually make your site better in the eyes of the search engines. They are gravely mistaken.
In truth, such a large, fast link buildup will place your website under the careful scrutiny of Google, Bing, Yahoo, and other popular search engines. This practice may not warrant an immediate penalty, but the engines will consider you a spammer once they realize most of your backlinks come from unpopular, unrelated web pages.
Certain SEO gurus claim that link-building penalties don’t actually exist, but that’s not the point. Hundreds, thousands, or even tens of thousands of irrelevant links have nowhere near the sway of a few, authoritative, closely related links in the eyes of the search engines. You get what you pay for, and if you’re going to invest in professional SEO, you want it to be done right. Quality Pittsburgh SEO providers will know how to build plenty of high-PR, Google-friendly backlinks, and they won’t be lured by temptations of quick and easy link purchases.
2.) Random Content Submission
One of the most common misconceptions in online business is that creating and submitting as much content as possible is a great way to establish an internet presence. Site owners and SEO companies will send large volumes of press releases, blurbs, and articles to thousands of publishers. To the search engines, such indiscriminate syndication is nothing but spam. In fact, even attempting so many submissions is a waste of time, since the editors who see your irrelevant content will delete it without a second look.
Even if some of your content makes it into unrelated publications, it’s useless for SEO purposes. One of the main reasons to submit content anywhere is to build backlinks. For instance, Google might like to see that your online supplement shop has links on popular weight lifting blogs. It wouldn’t do you any good, however, to have your shop’s backlinks on sites about cars or video games. In order to make web browsing user-friendly, the search engines have made context king.
In the next installment of What Not to Do: Pittsburgh SEO, we’ll talk about the ways high keyword densities, spam, and convoluted content will turn off web surfers, tarnish your reputation, and kill your chances of high search engine rankings. If you’re ready for professional Pittsburgh SEO assistance now, however, use the links below for a private, free consultation.
Web design secrets
Constructing a website has moved into a whole new era, where the web designers of the present are faced with a new process of constructing web sites and web pages that are easily noticed by the search engines yet still look good. With more vendors trading on the Internet the desire for seo web sites and web pages have increased. The totally free natural website traffic from search engines like yahoo is a worthwhile asset for any organization that makes use of the word wide web.
So where exactly do you begin building a website that is eye-catching yet can be noticed by search engines like yahoo without difficulty? In this guide I will teach you one of the procedures that I make use of, that will increase the overall general performance of your web page. Presently Google and yahoo and the other leading search engines are seriously keen on page load times. Page load times are certainly one of the aspects that Google and the other main search engines uses to estimate your web pages search engine position or serp, or in very simple English what page your site is on in the search results for a given keyword phrase.
There are a couple of handy programs that are absolutely free that can be put to use to help enhance your web pages general performance. The first resource is generally known as Y slow and the second program is aptly known as page speed. Both these programs are really helpful and will screen all the statistics in respect to your web pages download speed. The programs will also give you suggestions on exactly how to increase your web pages general performance and what improvements you have to make if you wish to boost your web pages overall general performance.
If you are creating a website for your self our a customer then there are few general principles that you can work to make sure your web site performs nicely. As a general guideline try to keep the size and amount of pictures on your page to a bare minimum. Big pictures or images will increase the download time of your web page a fair deal, if you do have to make use of pictures or images then try and keep them modest and compress the illustrations or photos to lower the download time. If you are using several images then its a great idea to group them all into one singular image, you will not make the file size any less significant but it will lessen the quantity of http request on the server i. e. 7 unique files will become 1 singe file.
By way of example if you are contracted to design and style a website for a customer and there are sections of the web page that use various graphical items just like buttons and boxes then group all the unique elements collectively and save them as one particular file or image. Dependant on the complexity of the box or button that you have designed, it could be comprised of five or six different images or files. Grouping all the images or files collectively will generate an individual file which will result in just one request. Every picture file on your web page will have its very own url for example mysite.com/images.png with an http prefix. Each image and file is requested by the server and the more request that there are the slower your web page will load.
So how fast dose your website need to be? The simple answer as quick as you can make it especially if your page or site has to be discovered for affiliate sales or ad sense clicks or for any other marketing program. When you use a page speed application like the ones outlined above then you will see how they rate or grade your website with a score typically out of 100 or a grade A to E, the greater the grading or score the swifter the web page is (A or 100 is the greatest).
Buy Backlinks: Is It Really Bad?
Buy Backlinks: Is It Really Bad?
You might be questioning if it is a sensible move to buy backlinks to raise traffic on your website. Actually, if your only reason is impressing search engines, this is not a great move even if you know for a fact that search engines love links. So, how can something they love become not good in the long run?
It is not bad to buy backlinks and have hundreds of it. Backlinks are necessary since it is a positive sign that the web page is naturally admired because links are still regarded as votes in ranking pages. However, things are swiftly changing including the program on how to flag link farms. A link farm is powerfully connected series of web pages that are linked to each other to boost up PageRank. If a site finishes up to nothing but just similarly distributed backlinks from a web domain, it is a sign that there are only two types of links, which are the friendly links and sponsored links.
Sponsored links can be determined from friendly links because sponsored links are not related to the content of the site. It is possible that search engines can determine the niche of the site and they are comparing if the connected sites are related. These links are also not bad in case you buy backlinks like these but what can make it bad is the number of these links. A search engine may discover that the site has link farm because the same system is found on several other domains. From this, the site can be penalized. Sometimes authentic websites are also penalized because of the trigger raised by so many authors who link to particular website as a friendly link.
So, if you would like your website to get a fine PageRank and be able to publicize on other websites, your content should be wonderful and relevant. By means of this way your natural backlinks are going to increase and the number of unrelated backlinks is going to lower. It is not bad to buy backlinks just make sure that you prevent link farms to decrease your risk of being penalized in the long run.