Tag Archives: engines
Link Building Stategies (Page 1 of 2)
If you have found this article you are most likely aware that effective link building is the most important statistic search engines compare when ranking web sites. Search engines rank sites on importance, and how better to show importance than willfully being referred by other websites in the form of a link? Keep in mind that incoming links are the most important factor when ranking websites but not the only factor! Use the following link building strategies to ensure your website effectively receives sustainable traffic:
Article Writing and Submission
Writing articles is our number one recommendation when building one way, incoming links. By writing an article related to your website’s content and placing your link on it, you are not only building incoming links but also getting the attention of your targeted audience that are reading your articles. There are thousands of article distribution services as well publishers that feed on quality content and want nothing more to place your article and link on their site. Since the information in the articles can be redistributed, your article and link will be redistributed for years to come. For best exposure we recommend finding a reasonably priced submission service or program to take care of most of the leg work!
Forum, Blog, and Profiles
Do you participate in any online communities? Most allow or even force you place a profile or signature. Many of these also allow you to insert a link to a website of your choice. This link also serves multiple purposes. Search engines recognize this link as a one way link and you also will get curious visitors from the site the link was initially posted. Now be careful with this! You need to follow the rules of the website your link is being posted at. If it is against the website’s policies to post your link it is illegal for you to do so and can cause serious issues with your website and business if escalated.
Reciprocal Link Exchange
When related websites exchange links it is called reciprocal linking. Although not as beneficial as one way linking, this is a common and free way to obtain more links from related websites and is mutually beneficial to both websites. Webmasters should always keep in mind that linking to a website that is banned or being penalized by search engines may have a negative effect on their own website. For this reason, if linking to other websites, please monitor your link partners to ensure you are not a victim of these penalties.
Quality Content
Google’s number one recommendation for improving your position in their search engine is quality content. A common reason why websites fail in the marketing world is because their websites do nothing more then sell products. People as well as search engines don’t want anything to do with these websites. Information gathered by researching the topic and related topics will pull links and traffic, then you are able to offer them your products and services.
Improving Link Popularity (Page 1 of 2)
Search engines are the first tool that potential customers use to find the products and services they need. This is why link popularity is so important. If the customers can’t find your website, you won’t make sales.
You might be wondering, “What is popular about a link!” Plenty! Link popularity refers to the ranking assigned to your website by the search engines, and it determines the ranking your page gets when keywords are entered into a search engine. So, how do I make my link popular?
Search engines are discretionary, giving status and ranking to sites that have links to their pages from related, quality sites. It’s a simple recipe, but a very important one. Google created the system, and now most popular search engines employ it to rank your web pages in their indexes.
The more popular tour keyword is, the harder it will be to achieve link popularity, but without achieving this step, it is almost certain your site will never rank highly on the search engines. But don’t be discouraged; there are ways of achieving link popularity using the most competitive keywords.
There are a few things you should be aware of. The first is that just linking up with a large number of other websites will not achieve link popularity. In fact, it may have quite the opposite effect. This is particularly true when pertaining to websites that are nothing more than “link farms” – pages containing line after line of indiscriminate links. Search engines may aggressively discriminate against your website if you are associated with a link farm, so steer clear of them!
The next thing to bear in mind is the quality of the site you are linking to. Never link to a page you have any problem about your visitors seeing. Linking to sites of poor quality will only lessen your link popularity, if not completely destroy it.
So let’s get to what you need to do to achieve high link popularity and improve your rankings on all the popular search engines.
The first step, and the fastest way to get your foot in the door, is to get a listing in a popular directory, such as Open Directory Project and Yahoo. If your site is business-related, you will want to be listed on Yahoo, and despite the fact that it will cost you around $300 a year, it will be money well spent. If your site is non-commercial, the listing will be free, but it will take time and follow-up to actually get it listed. Open Directory is gives you a free listing whether you are business-related or non-commercial, but be prepared to make a lot of follow-up inquiries before you see your site listed.
You are aiming to get listed in the highest level of appropriate category, and this just takes some common sense. For example, if your company sells Goats Milk from a farm located in the middle of Whoop Whoop, do NOT submit your listing to “Retailers from Nowhere.” BIG MISTAKE! All you have to do is look a little deeper – and submit your listing to the “Goat Product” category. You will not only associate yourself with culture and quality, but you will be listed in a national category.
Improving Link Popularity (Page 1 of 2)
Search engines are the first tool that potential customers use to find the products and services they need. This is why link popularity is so important. If the customers can’t find your website, you won’t make sales.
You might be wondering, “What is popular about a link!” Plenty! Link popularity refers to the ranking assigned to your website by the search engines, and it determines the ranking your page gets when keywords are entered into a search engine. So, how do I make my link popular?
Search engines are discretionary, giving status and ranking to sites that have links to their pages from related, quality sites. It’s a simple recipe, but a very important one. Google created the system, and now most popular search engines employ it to rank your web pages in their indexes.
The more popular tour keyword is, the harder it will be to achieve link popularity, but without achieving this step, it is almost certain your site will never rank highly on the search engines. But don’t be discouraged; there are ways of achieving link popularity using the most competitive keywords.
There are a few things you should be aware of. The first is that just linking up with a large number of other websites will not achieve link popularity. In fact, it may have quite the opposite effect. This is particularly true when pertaining to websites that are nothing more than “link farms” – pages containing line after line of indiscriminate links. Search engines may aggressively discriminate against your website if you are associated with a link farm, so steer clear of them!
The next thing to bear in mind is the quality of the site you are linking to. Never link to a page you have any problem about your visitors seeing. Linking to sites of poor quality will only lessen your link popularity, if not completely destroy it.
So let’s get to what you need to do to achieve high link popularity and improve your rankings on all the popular search engines.
The first step, and the fastest way to get your foot in the door, is to get a listing in a popular directory, such as Open Directory Project and Yahoo. If your site is business-related, you will want to be listed on Yahoo, and despite the fact that it will cost you around $300 a year, it will be money well spent. If your site is non-commercial, the listing will be free, but it will take time and follow-up to actually get it listed. Open Directory is gives you a free listing whether you are business-related or non-commercial, but be prepared to make a lot of follow-up inquiries before you see your site listed.
You are aiming to get listed in the highest level of appropriate category, and this just takes some common sense. For example, if your company sells Goats Milk from a farm located in the middle of Whoop Whoop, do NOT submit your listing to “Retailers from Nowhere.” BIG MISTAKE! All you have to do is look a little deeper – and submit your listing to the “Goat Product” category. You will not only associate yourself with culture and quality, but you will be listed in a national category.