Tag Archives: engines
Pay per Click: The best Online Marketing Tool for New Websites
Pay per Click is an advertising model which is used to get visitors on our websites. It is just like to place our websites ad on the search result page of any search engine for some keywords we choose. When the ad is clicked by any user, the advertisers pay some amount to the hosting service.
PPC advertising takes a sufficient time, money and energy. So it is essential to plan it very carefully when you are a beginner to PPC. This article will provide you a general view of Pay per Click advertising.
The first step towards your goal is to decide an overall budget that you want to invest. After that you need to decide that which PPC search engine you choose for your business. There are many search engines which offer PPC advertising to users as Google, Yahoo, and MSN etc. If you are a beginner then I will advise you to go with Google.
Now it is the time to choose keywords for you website that are most suitable and affordable for you. For this, you can take the help of tools for keyword research. With the help of those tools you can get an idea of the current bids of keywords on different search engines.
Next, you need to write an impressive ad that will appear in the search result of your chosen keywords. Write an appealing headline for this. Besides this, its mandatory to use your keywords correctly throughout the ad. Make the description more attentive so that the users get attracted towards it and must click it. For this, you can take the help of a content writer.
In the fourth step, you need to open an account in a search engine that you have chosen for PPC advertising. Opening an account is totally free of charges and also an easy task. You have various options for funding your ad campaign. It can be done by funding your account by credit card or you can fund the account with a pre defined monthly spend limit. In this case, when the account balance will become zero, the search engine will remove your ad from the search result page. If you are a beginner, then you can take a chance with an initial amount of 50 dollar. Even some search engines give some initial amount at the time of opening the account to start your ad. So you can search those search engines for the ease of your work.
Now its the time your work starts. You need to register your keywords which you have chosen for PPC advertising. It depends totally on you to specify the maximum amount that you can afford. The more competitive keyword you choose, the budget will be higher. The rates for keywords can vary from few cents to some dollars depending upon the popularity of the term. Be very careful in choosing keywords because its just your business and always choose your budget which your pocket allows. I will also advise you to have a market research so that you can know what amount your competitors are paying for the same type of ad.
I think it will be very easy and beneficial for you to start your ad campaign if you follow the guidelines I have suggested here. So just start and have fun with PPC advertising.
3 of the best SEO plugins for WordPress that your blog shouldn't be without
There are so many SEO plugins for WordPress, some better than others of course, some don’t do all that much but below are 3 great plugins that I have been using that would be incredibly useful on any WordPress Site.
SEO Ultimate – I think this great plugin deserves more recognition than it’s gotten up till now. I have never seen a plugin with such a massive array of features, this does everything that All In One SEO, also throws in the same functionality found within SEO Smart Links and a number of other plugins it is essentially the swiss army knife of WordPress plugins. Some examples of its additional features include; code inserter (for use with adding Google Analytics, Adsense section targeting etc) Webmaster verification assistant, Link Mask Generator, Robots.txt editor and you can even export your SEO Ultimate settings to a file so you can import later or use on another blog if you need to, along with support for importing post meta data from the All In One SEO plugin – and there is more, simply a must have for your blog.
SEO friendly images – It seems like a lot of people will focus more on the off page SEO rather than on page, which itself plays a huge roll in drawing traffic to your site from search engines. Out of all of the on page factors, image ALT & TITLE tags seems to be one of the most underused. This great plugin will automatically update all images with ALT and TITLE tags, the plugin will even add these tags to images that do not have them according to the options you have selected.
Google XML Sitemaps – This is a very useful WordPress plugin, it will create an XML sitemap for your site that will allow it to be indexed better by the major search engines including Google, Bing, Yahoo and Ask.com. Search engines crawlers will be able to use it to see the full structure of your site and notify them whenever any new content is added.
XML sitemaps are very useful as they allow search engines to index pages that are not linked to your site that you wish to be indexed. It tells them the last modified date of pages, how frequently a page is updated so the crawlers know when to check back for new content or updated content and it will allow you to indicate the priority of particular pages within your site.
3 of the best SEO plugins for WordPress that your blog shouldn't be without
There are so many SEO plugins for WordPress, some better than others of course, some don’t do all that much but below are 3 great plugins that I have been using that would be incredibly useful on any WordPress Site.
SEO Ultimate – I think this great plugin deserves more recognition than it’s gotten up till now. I have never seen a plugin with such a massive array of features, this does everything that All In One SEO, also throws in the same functionality found within SEO Smart Links and a number of other plugins it is essentially the swiss army knife of WordPress plugins. Some examples of its additional features include; code inserter (for use with adding Google Analytics, Adsense section targeting etc) Webmaster verification assistant, Link Mask Generator, Robots.txt editor and you can even export your SEO Ultimate settings to a file so you can import later or use on another blog if you need to, along with support for importing post meta data from the All In One SEO plugin – and there is more, simply a must have for your blog.
SEO friendly images – It seems like a lot of people will focus more on the off page SEO rather than on page, which itself plays a huge roll in drawing traffic to your site from search engines. Out of all of the on page factors, image ALT & TITLE tags seems to be one of the most underused. This great plugin will automatically update all images with ALT and TITLE tags, the plugin will even add these tags to images that do not have them according to the options you have selected.
Google XML Sitemaps – This is a very useful WordPress plugin, it will create an XML sitemap for your site that will allow it to be indexed better by the major search engines including Google, Bing, Yahoo and Ask.com. Search engines crawlers will be able to use it to see the full structure of your site and notify them whenever any new content is added.
XML sitemaps are very useful as they allow search engines to index pages that are not linked to your site that you wish to be indexed. It tells them the last modified date of pages, how frequently a page is updated so the crawlers know when to check back for new content or updated content and it will allow you to indicate the priority of particular pages within your site.