Tag Archives: engines
Importance Of Backlinks In SEO
Backlinks are like pointers on the road giving directions to a particular destination. Just as it might not be possible for buyers to know about a shop if there are no ads or pointers, it is also difficult for online buyers to be aware of a website that offers products and services that they may need.
No online business can survive if buyers are not made aware of its web presence and if it is not prominently visible on the search engines. Building up a huge reservoir of backlinks is one of the most important tools of search engine optimization aimed at getting a higher ranking for the website. These backlinks make its presence felt enough to attract maximum number of targeted visitors.
Importance of Using Professional Services to Build Backlinks
An online business owner who is either a newcomer or has been struggling to establish his business profitably might not be aware of the strategies involved in search engine optimization especially with regard to the use of backlinks. As such, it is important for online business owners to find experienced and reliable online professional services that would provide quality link building service. These services also provide links and articles that enable people to find the website when they look for specific products or services through the search engines.
The strategies of the professional services are aimed at making more and more people aware of the website that is marketing the desired products or services. They try to get more backlinks and catch the attention of Google and other search engines to get a better place on them, preferably on the first page. The greater the number of quality backlinks to your website, the greater will be the confidence generated in the search engines that the website is important enough for so many other people having a link to it.
The professional online services engaged by you provide efficient link building services designed at building a large number of high-quality one-way links. One of the techniques of link building is to incorporate unique and high-quality content that is not available elsewhere. If the content is really informative and unique, people will definitely want to link to it, especially if the process of linking is easy, for example, setting up a “Link to Us” page and providing html code that people can copy and paste on their site.
Use of Article Marketing
The professional experts of these services also use other strategies such as article marketing by providing content-rich articles and submitting the same to article directories, social networking sites, and press releases in order to boost the website to a higher ranking in the search engines. This can be done by writing unique and informative articles and submitting them to different article directories.
Each article should have a resource box giving information regarding the business owner and there should be a link to his website. If the articles are interesting and contain valuable information to the readers, a viral effect will make other webmasters post your article with your resource box containing the link to your site on their own sites. In this way, a single article might get scores of backlinks. Posting comments on related blogs is also a useful technique for creating backlinks.
7 Benefits of Link Building
Link Popularity refers to the number of links pointing to your website from other websites on the Web. Generally Search Engines consider your website important and rank it high in Search Engine Result pages (SERPs) if other websites link to your website. Link Building improves the Search Engine Ranking of your webpage if done in specific ways. Besides an improved Search Engine Ranking, there are certain other benefits that your website derives from carrying out a Link Building Campaign. Link Popularity is usually viewed in isolation, and most of the people do not realize the complete benefits of a well-defined link building campaign.
Listed below are the 7 benefits of Link Building:
- Anchor text
Anchor text is the text that falls within a hyperlink leading to another page. The Anchor Text of Incoming Links plays a major role in your website’s ranking in the search engine result pages. Anchor text is very important from ranking point of view as your most important keywords are used in the links pointing to your website which help in gaining rankings in Search Engine Result Pages . For wider keyword coverage, you can work with different link text options. It is important to have a number of combinations of anchor texts and associated link texts, so that the linking does not have a fixed pattern that the search engines can detect. The web page of your site that the link is pointing to should also be optimized for that keyword(s) in order to properly influence rankings. This is sometimes referred to as Anchor Text Optimization. - PageRank
PageRank is Google’s measure of importance assigned to a web page on a scale of 1 to 10. By undertaking a long-term link building campaign, you can boost your website’s PageRank and improve your website’s ranking significantly. Most other major search engines have adopted this logic in their own algorithms in some form or the other, varying the importance they assign to this value in ranking websites in their search engine result pages. Search Engines consider your website more important if more links point to your website. - Direct Traffic
Link Building also benefits you by way of getting direct traffic to your website. Incoming links from other websites would surely pay high dividends, as users are likely to click on that link and visit your website, thus bringing you direct traffic. The links placed on relevant pages would enhance the amount of relevant traffic to your website. - Deep Indexing
Another important benefit of Link Building is that a webpage embedded deep in your website too stands good chance of being indexed by the search engines. An external link leading to a page embedded deep in your site would help that webpage get indexed by the search engines, which would have otherwise taken a very long time (upto 3 to 4 months). - Indexing Dynamic Pages
Many of the Search Engines used to find it difficult to index the dynamic pages. With links pointing to dynamic pages the search engines would index those dynamic pages too. Optimizing dynamic pages is little tricky, but you can have your dynamic pages rank well for various keywords with the help of Link Building techniques. - Wider Search Engine Coverage
Link Building gives your website wider search engine coverage. In many Search engines you might have not submitted your website, but in due course of time, the search engines will identify and pick up links to your website from other websites they recognize and index your site. - Leading Competition
Link Building would also mean that your website stays ahead of your competition for your targeted keywords. More the number of Only Incoming Links pointing to your web pages, higher it gets ranked in the search engine results pages . Using your targeted keyword phrases in the links text would ensure a good ranking for your targeted keywords in the SERP’s .
7 Benefits of Link Building
Link Popularity refers to the number of links pointing to your website from other websites on the Web. Generally Search Engines consider your website important and rank it high in Search Engine Result pages (SERPs) if other websites link to your website. Link Building improves the Search Engine Ranking of your webpage if done in specific ways. Besides an improved Search Engine Ranking, there are certain other benefits that your website derives from carrying out a Link Building Campaign. Link Popularity is usually viewed in isolation, and most of the people do not realize the complete benefits of a well-defined link building campaign.
Listed below are the 7 benefits of Link Building:
- Anchor text
Anchor text is the text that falls within a hyperlink leading to another page. The Anchor Text of Incoming Links plays a major role in your website’s ranking in the search engine result pages. Anchor text is very important from ranking point of view as your most important keywords are used in the links pointing to your website which help in gaining rankings in Search Engine Result Pages . For wider keyword coverage, you can work with different link text options. It is important to have a number of combinations of anchor texts and associated link texts, so that the linking does not have a fixed pattern that the search engines can detect. The web page of your site that the link is pointing to should also be optimized for that keyword(s) in order to properly influence rankings. This is sometimes referred to as Anchor Text Optimization. - PageRank
PageRank is Google’s measure of importance assigned to a web page on a scale of 1 to 10. By undertaking a long-term link building campaign, you can boost your website’s PageRank and improve your website’s ranking significantly. Most other major search engines have adopted this logic in their own algorithms in some form or the other, varying the importance they assign to this value in ranking websites in their search engine result pages. Search Engines consider your website more important if more links point to your website. - Direct Traffic
Link Building also benefits you by way of getting direct traffic to your website. Incoming links from other websites would surely pay high dividends, as users are likely to click on that link and visit your website, thus bringing you direct traffic. The links placed on relevant pages would enhance the amount of relevant traffic to your website. - Deep Indexing
Another important benefit of Link Building is that a webpage embedded deep in your website too stands good chance of being indexed by the search engines. An external link leading to a page embedded deep in your site would help that webpage get indexed by the search engines, which would have otherwise taken a very long time (upto 3 to 4 months). - Indexing Dynamic Pages
Many of the Search Engines used to find it difficult to index the dynamic pages. With links pointing to dynamic pages the search engines would index those dynamic pages too. Optimizing dynamic pages is little tricky, but you can have your dynamic pages rank well for various keywords with the help of Link Building techniques. - Wider Search Engine Coverage
Link Building gives your website wider search engine coverage. In many Search engines you might have not submitted your website, but in due course of time, the search engines will identify and pick up links to your website from other websites they recognize and index your site. - Leading Competition
Link Building would also mean that your website stays ahead of your competition for your targeted keywords. More the number of Only Incoming Links pointing to your web pages, higher it gets ranked in the search engine results pages . Using your targeted keyword phrases in the links text would ensure a good ranking for your targeted keywords in the SERP’s .