Tag Archives: engines
How to run a successful reciprocal link campaign
Reciprocal linking is a process to establish mutual link between two websites to ensure mutual benefit i.e. traffic, search engine enclosure. It is an important and crucial part of the SEO process because Search engines uses link popularity algorithm (depend upon the number of links that point to a particular page of a website and the title of the link) to rank websites for relevancy.
While doing reciprocal linking you have to be very careful about few particular things. Here we are listing few tips for running a successful reciprocal link building service:
1. Find relevant websites: You will be getting more value from search engines for linking to and from other websites which are relevant to your website. Reciprocal linking from other non-relevant website will not greatly help your website’s standing with search engines.
2. Make sure that each inbound links are good: Be sure to have quality inbound links only. It had been recognized that 100 high quality relevant links is better them 1000 irrelevant low quality links. So try to get links from quality relevant websites only.
3. Do not Link to questionable sites which CAN hurt your ranking: Be aware of such sites that use questionable search engine optimization processes because such sites can harm your ranking. Before accepting any link check whether the page where your link will be posted is cached or not. Also we prefer to not to have any link which is not cached by Google within last 90 days.
4. Few facts to be followed: This is not possible to have all links from same quality sites. But still you have to set up some criteria for accepting links and have to follow them strictly. Don’t go for links which are non-indexed by SE, don’t accept any links with no-follow tag or text links in JavaScript or redirected. These link will not pass any value to your site so better avoid them.
5. Organize the procedure: Be sure to manage your reciprocal link building campaign well organized. Try to keep all records of the URLs where your link is posted along with their link partnership email. Try to track each link periodically and if any links get dropped then try to contact the person and ask him to reestablish the link else delete the corresponding link from your website.
These are few facts that will ensure your rank improvement obvious in search engines. Also while doing reciprocal campaign we recommend you to run a simultaneous one way link campaign as well.
How to Rank At the Top Pages of All Search Engines?
In order to grow at a fast pace every modern business requires a quality, search engine optimized web site as this allows the companies to build a strong presence on the web. After all, it has now become extremely important to become visible on the web and on all the major search engines. So, it becomes very essential to rank at the top pages of the search engines but what is that takes to make it to the top slot of Google, Yahoo and other search engines? Well, this article will precisely tell you the same.
All the major search engines follow different algorithms and have their own set of rules. To achieve high ranking in all the big search engines your web site should be in line with their different algorithms and should adhere to each one of their stipulated rules. One negative element of these search engines is their penalty systems that can push down your web site’s ranking and can even remove your web site from their (major search engines) index if you do not follow the procedures and break the rules.
A complete knowledge and understanding is required with regards to how search engines index and rank pages. You also need to be aware of the rules that the major search engines follow and should know the ways of promoting your web site in an ethical and legal way. Links can be the determining factors behind the higher rank of your web site. If, you don’t give any significance to links, it very likely that insignificant web sites will start getting high page ranks for ”high value phrases”. People search for products by entering phrases into their favorite search engines. So, if you want these people to find your business web site you need to incorporate the right kind of phrases at right places. In the end it can be safely said that links must and will hold value.
If you want top rank for your web site and also want it PAGE RANK to be permanent then it is prudent to hire a good and experienced SEO company India. One such experienced seo company is semseocompany. This leading seo company India uses ethical seo techniques to build quality links to make your site highly visible on all the search engines.
Importance of Ethical Link Development
There are many webmasters that will accept any inbound link in the erroneous belief that it will improve their search engine results and traffic stats. And there are link building companies that service webmasters who are more than happy to take advantage of their “link envy” by using shady or spam like tactics to build those links for them.
Ethical link development is the practice of only seeking out quality long term inbound links in a manner that is beneficial to the website in question and stays within the rules and guidelines set forth by each of the search engines.
Blindly hiring just any company to build links for your website is asking for trouble. Many of the so called link building services out there use a one or more of a combination of actions that can get your site penalized or banned by the search engines.
Practices such as buying links in bulk and reselling them, automated programs that blindly submit your link to thousands of sites with no page rank or who themselves have been banned from the search engines and the practice of submitting to link farms despite its well known negative effects on your search engine rankings.
Any of these practices can be considered spam by the search engines and your websites ranking will dramatically go down even though you are seeing more inbound links.
A truly quality website that prides itself on terrific content should be looking for quality links that can withstand the test of time. In the race for high search engine rankings an important thing to consider in your link building efforts is that quality beats quantity.
Any website should be looking for links that are trusted by the search engines to help organically grow your inbound traffic and search engine rankings over the long term. Manually building links takes time and effort and it is often hard to stay focused especially when there are so many “shortcuts” out there that can supposedly automate the process.
Add to this the fact that it sometimes takes weeks for your inbound links to show any results and it is often easier just to give up.
Outsourcing is definitely an option. If link building isnt your strong point as a webmaster then hiring an outside link building service can serve you well if you make sure that they do not engage in any of the negative techniques mentioned above.
Be sure that they are manually pursuing inbound links on your behalf in a manner that is consistent with the rules and guidelines set forth by the search engines and that they are building only quality links with a long term positive effect in mind.
Make sure whether you do it yourself or hire an outside company that you set realistic goals early on in your link building campaign and be discriminating when it comes to where you want your inbound links to come from.