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5 Key Reasons why SEO Should Be a Part of Your Marketing Toolkit
Wonder if first page search engine ranking is vital for your business?
Here are 5 reasons why you should ensure SEO is part of your company’s marketing toolkit:
Google-it
Everybody Googles It
Search engines in general, and Google in particular, are now the main route for researching any purchase. A proportion of your potential customers will use Google just like you to look for the services or products on offer. Being on the first page of the search engine results will drive more customers to your site.
91% of people surveyed said they prefer using natural search results when looking to buy a product or service online.
Even new customers that come to you through referrals will still search on Google for the services they are looking for and to see whats on offer. You need to make sure that they see your company name when they are searching.
Shopping-around – Your Customers Are Looking Elsewhere
Even if you have a loyal customer base, or you are on a preferred supplier list, your customers are likely to be searching on your key phrases in Google. If your customers are researching the market, or even looking for a service that they dont realize you are able to provide, do you want the competition to win the business just because theyve invested in SEO and you havent?
If you are in a fairly competitive sector, youll need the help of an agency specializing in SEO, as there are a large number of both on-site and off-site factors to consider when you want to achieve first page rankings on Google.
Number-one = Authority.
Many people using the internet consider companies who appear on the first page of Google as leaders in their sector. 36% of search engine users believe that companies whose websites appear top of the search results are the leading companies in that field. Only 25% believe that top search engine rankings do not automatically signify an industry leader (iProspect / Jupiter Research 2006).
Further research also indicates that 62% of users click on results on the first page and 92% within the first 3 pages, with only 8% going further than the first 3 pages.
Cost Effective
Search engine optimization (SEO) and search engine marketing (SEM) overall is far less expensive than traditional marketing methods, which allows you to increases your bottom line whilst reducing your customer acquisition costs.
Conversion rates from organic search tend to be lower than the conversion rates from paid search. Achieving high results for valuable key phrases in the natural search results is a very cost effective method of driving important traffic you your site. In a recent study conducted by Hubspot, 43% of businesses reported the cost per lead for organic search marketing (SEO) as below the average cost per lead for their business.
Trust
Organic search is more popular and trusted than sponsored links. You should use SEO to get more traffic at a lower cost. Sponsored links are a cost effective way to get your business onto the first page of search engines, but normally natural listings drive more traffic to your site at a lower cost per sale. When looking to buy a product or service online, 91% of people said they preferred using natural search engine results (Tamar 2008 Search Attitude Report). The same survey also found that 31% of people actively choose natural search over paid search results as they trust search engines to give them the most relevant results.
If you want to be a leader in your chosen market, ensuring that your position in the search engines reflects your market position is an essential part of your future customers perception of your brand.
What are backlinks
In case your web biz makes use of paid advertising like AdWords, AdBrite or maybe even Yahoo’s paid adverts, then inbound links are something that you do not need to be worried about. Alright, let’s assume you’re going to be counting on decent organic rankings in Google and you really need to get your site really high up on Page One of Googe or Yahoo – preferably 1 – but you don’t comprehend this SEM business or making use of backlinks and your new online business can’t yet pay for someone doing this unexplainable art for your business.
Let us first ask what are backlinks. In short, a backlink is a hyperlink, which a link that may be clicked on, on a site somewhere else on the internet that links to your site. That’s a backlink, or inbound link. Unlike Yahoo and Bing which are more driven by aspects on your site Google uses backlinks, on other sites) to determine if your new site on, say, dog training, should really rank well on their search engine results or not.
Google will certainly consider the anchor-text in the link, which is the word or even phrase that’s linked, and the authority of the website that the inbound link is coming from to figure out how well your website should rank. And then when it comes to Google natural search engine results, links are pretty much all you have to influence the ranking success of your web site.
Your following question should therefore be, precisely how can I get these links for the dog training website? Back in the primitive age of the Web, you’d approach some other webmasters and politely ask for a web link on their web site and in exchange you’d add one on your website to theirs. Understanding what are backlinks and precisely how they function is really important before you start a link building campaign.
Nowadays, that’s not practical for several causes. First of all, Google really hates what it calls two-way links where sites link to each other so those inbound links will have almost no value. Next, you now require web link volume to get traction in Google and other search engines since the majority of web sites on Page 1 of Google will generally have a large volume of backlinks if the particular keyword or search term is well worth ranking for.
You’ll find several other elements to take into account including whether or not the backlinks are dofollow or nofollow, the Page Rank of the web site, where the inbound link actually comes from and having inbound links from a huge range of web sites. In contrast to lots of search engine optimization guidance, I’ve never observed the relevancy of a backlink web site’s topics to my website a factor at all in gaining link power but consistency of backlink building is really important.
Lets know about Fort Lauderdale Search Engine Optimization
Search engine optimization, which is frequently referred to as SEO, is the process of increasing the amount and quality of traffic generated to a website or other Internet based property from search engines’ natural/organic ranking results for specific words called keywords. For this article, I will use the term website to refer to all Internet based properties.
The popularity and importance of search engine optimization is based primarily on the fact that statistical data has proven time and time again that the higher a website is ranked in search engine ranking results, the more likely the chance that individuals will click the website link and visit the website.
Search engines are one of the primary ways that Internet users use to find Web sites and search engine optimization is the way that businesses use to reach out users. That’s way a Web site with good search engine listings may see a dramatic increase in traffic. Everyone wants those good listings. Unfortunately, many Web sites appear poorly in search engine rankings or may not be listed at all because they fail to consider how search engines work.
Search engine optimization creates more sales for your business by getting you more visitors through better and higher search engine rankings. There are many online solution providers that offer Fort Lauderdale search engine optimization services and search engine submission services right for every budget. Are you currently paying for search engine rankings and not getting the desired results? If yes then consider such online solution providers who offer wise and effective Fort Lauderdale search engine optimization and Fort Lauderdale website design at comfortable budget. This wise selection will definitely increase traffic and cut down on your website promotion cost at the same time!
Search engine optimization has become a key task for business that has stepped in the online world. Those who are engaged in website marketing are also getting great benefits for SEO because good positioning in search engines/directories dramatically increases visitor traffic. Optimizing search engine ranking is the most important and cost effective way of marketing a website and customers use search engines more than any other method to locate websites that is why search engine optimization has become essential for business.