Tag Archives: engine
Professional Web Design Services Five Ways They Can Benefit Your Business
Do you have a business of your own and want to set up a Web site to catch prospects online? Or do you want to start an online business? In both cases, professional web design services are what you need. To have your business Web site up and running, youll also have to pay for web hosting services, web content management system such as Joomla website development, and web application development services. Read on to find out the five ways in which professional web design services can help your business to grow.
1. Custom Web Designs: Professional website design companies are experienced in custom web development of various types of businesses. They will first analyze your business requirements and develop website designs that can fulfill those requirements. A professional web design company will develop your business website only after a thorough research, ensuring that it caters successfully to the demands and tastes of your customers. Experts in web design services can design a website that is targeted towards a specific audience rather than all and sundry. Such a website, which is not just a run-of-the-mill product, will help to increase the profitability of your business by providing potential customers with what they are looking for.
2. Aesthetic Appeal: By hiring the services of skilled web designers, youll get a neat and clean Web site design for your business. If you are not an expert in web designing, then it wont be a good idea to experiment on your Web site. Creative web design services will always have better results than amateurish tinkering. After all, its your business thats at stake. You want to create a good impression on your target audience and you want them to buy your products and services. Dont forget that “first impression is the last impression” still holds true, even in the virtual world.
3. Advanced Technology and International Standards: Professionals offering web design services always keep themselves updated with the latest technology and advanced tools in order to provide competent services to their clients. They follow all the required international standards, such as W3C standards. Most of the web design companies offer CMS web design to their clients by following a stringent set of quality guidelines. Here CMS stands for Content Management System. Companies and professionals offering such kind of quality services will design websites for your business that are high on the usability and accessibility index, and load quickly on the browsers.
4. Search Engine Visibility: Most web design companies combine web designing and SEO services. SEO stands for Search Engine Optimization. It is important for the success of your business website as it increases its visibility in search engine results pages (SERPs) for specific keywords. Youll need to hire accomplished web designers to build a search engine friendly website for better ROI (return on investment). They will optimize your website so as to drive higher traffic to it by tweaking the code and the architecture of the website.
5. Website Maintenance: Once a website is ready and up and running, youll have to pay attention to its maintenance. Website maintenance is an area of expertise offered by professional web design services. Youll hardly ever have time to maintain it and update it yourself. Once you hire the services of a web designer or a web designing company, rest assured that your website will be maintained properly, while you spend your time growing your business.
5 Key Reasons why SEO Should Be a Part of Your Marketing Toolkit
Wonder if first page search engine ranking is vital for your business?
Here are 5 reasons why you should ensure SEO is part of your company’s marketing toolkit:
Google-it
Everybody Googles It
Search engines in general, and Google in particular, are now the main route for researching any purchase. A proportion of your potential customers will use Google just like you to look for the services or products on offer. Being on the first page of the search engine results will drive more customers to your site.
91% of people surveyed said they prefer using natural search results when looking to buy a product or service online.
Even new customers that come to you through referrals will still search on Google for the services they are looking for and to see whats on offer. You need to make sure that they see your company name when they are searching.
Shopping-around – Your Customers Are Looking Elsewhere
Even if you have a loyal customer base, or you are on a preferred supplier list, your customers are likely to be searching on your key phrases in Google. If your customers are researching the market, or even looking for a service that they dont realize you are able to provide, do you want the competition to win the business just because theyve invested in SEO and you havent?
If you are in a fairly competitive sector, youll need the help of an agency specializing in SEO, as there are a large number of both on-site and off-site factors to consider when you want to achieve first page rankings on Google.
Number-one = Authority.
Many people using the internet consider companies who appear on the first page of Google as leaders in their sector. 36% of search engine users believe that companies whose websites appear top of the search results are the leading companies in that field. Only 25% believe that top search engine rankings do not automatically signify an industry leader (iProspect / Jupiter Research 2006).
Further research also indicates that 62% of users click on results on the first page and 92% within the first 3 pages, with only 8% going further than the first 3 pages.
Cost Effective
Search engine optimization (SEO) and search engine marketing (SEM) overall is far less expensive than traditional marketing methods, which allows you to increases your bottom line whilst reducing your customer acquisition costs.
Conversion rates from organic search tend to be lower than the conversion rates from paid search. Achieving high results for valuable key phrases in the natural search results is a very cost effective method of driving important traffic you your site. In a recent study conducted by Hubspot, 43% of businesses reported the cost per lead for organic search marketing (SEO) as below the average cost per lead for their business.
Trust
Organic search is more popular and trusted than sponsored links. You should use SEO to get more traffic at a lower cost. Sponsored links are a cost effective way to get your business onto the first page of search engines, but normally natural listings drive more traffic to your site at a lower cost per sale. When looking to buy a product or service online, 91% of people said they preferred using natural search engine results (Tamar 2008 Search Attitude Report). The same survey also found that 31% of people actively choose natural search over paid search results as they trust search engines to give them the most relevant results.
If you want to be a leader in your chosen market, ensuring that your position in the search engines reflects your market position is an essential part of your future customers perception of your brand.
5 Key Reasons why SEO Should Be a Part of Your Marketing Toolkit
Wonder if first page search engine ranking is vital for your business?
Here are 5 reasons why you should ensure SEO is part of your company’s marketing toolkit:
Google-it
Everybody Googles It
Search engines in general, and Google in particular, are now the main route for researching any purchase. A proportion of your potential customers will use Google just like you to look for the services or products on offer. Being on the first page of the search engine results will drive more customers to your site.
91% of people surveyed said they prefer using natural search results when looking to buy a product or service online.
Even new customers that come to you through referrals will still search on Google for the services they are looking for and to see whats on offer. You need to make sure that they see your company name when they are searching.
Shopping-around – Your Customers Are Looking Elsewhere
Even if you have a loyal customer base, or you are on a preferred supplier list, your customers are likely to be searching on your key phrases in Google. If your customers are researching the market, or even looking for a service that they dont realize you are able to provide, do you want the competition to win the business just because theyve invested in SEO and you havent?
If you are in a fairly competitive sector, youll need the help of an agency specializing in SEO, as there are a large number of both on-site and off-site factors to consider when you want to achieve first page rankings on Google.
Number-one = Authority.
Many people using the internet consider companies who appear on the first page of Google as leaders in their sector. 36% of search engine users believe that companies whose websites appear top of the search results are the leading companies in that field. Only 25% believe that top search engine rankings do not automatically signify an industry leader (iProspect / Jupiter Research 2006).
Further research also indicates that 62% of users click on results on the first page and 92% within the first 3 pages, with only 8% going further than the first 3 pages.
Cost Effective
Search engine optimization (SEO) and search engine marketing (SEM) overall is far less expensive than traditional marketing methods, which allows you to increases your bottom line whilst reducing your customer acquisition costs.
Conversion rates from organic search tend to be lower than the conversion rates from paid search. Achieving high results for valuable key phrases in the natural search results is a very cost effective method of driving important traffic you your site. In a recent study conducted by Hubspot, 43% of businesses reported the cost per lead for organic search marketing (SEO) as below the average cost per lead for their business.
Trust
Organic search is more popular and trusted than sponsored links. You should use SEO to get more traffic at a lower cost. Sponsored links are a cost effective way to get your business onto the first page of search engines, but normally natural listings drive more traffic to your site at a lower cost per sale. When looking to buy a product or service online, 91% of people said they preferred using natural search engine results (Tamar 2008 Search Attitude Report). The same survey also found that 31% of people actively choose natural search over paid search results as they trust search engines to give them the most relevant results.
If you want to be a leader in your chosen market, ensuring that your position in the search engines reflects your market position is an essential part of your future customers perception of your brand.