Tag Archives: engine
Optimization for searches
SEO or Search Engine Optimization is a technique used of late by various companies in order to promote their products. This is a procedure of using certain keywords in order to enrich an article so that it appears on the first page of a search if it contains all those words being typed.
This habit of using Search engines optimizations or SEO have increased with the facility of the internet being available to more and more people today. One finds that technical advancements in all parts of the world have increased connectivity and this enables people from even remote corners of the earth to access the internet.
An example
Take for example, a village that is in a remote corner of a developing nation and a student who hails from this tiny village goes to the city to study. Having acquired knowledge in many fields, he returns and what does he do? He makes sure that he remains connected with the people who he was in touch with in the city and he introduces technical advancements to the tiny village. When this person begins to make his presence known on the internet sitting in his village, he puts it on the world map and there begins a journey.
The analogy
SEO or search engine optimization is one way of putting a page on the map and this is just one way to do so. According to a definition from Wikipedia, “Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results”. This means that one can use different words, based on what they think a particular search would be worded as and based on those key words articles are written for the internet which put them on top of the search results displayed by many search engines. This is called ranking and if a webpage has better ranking, there is more possibility of the webpage being viewed by people in order to read its contents.
Linkbuilding strategies what to do and what to avoid
For the average search engine optimisation company, building backlinks (incoming links) is a large part of the job. Although the internal architecture of your site is important for SEO purposes, it doesnt tell the search engines how trusted it is to others.
Building backlinks is essential to your search engine optimization strategy, as tools like PageRank look upon inbound links as proof your site is trustworthy. The wider and more diverse your network of backlinks, the higher up the rankings your site pages will appear on searches. Some site owners are lucky, and get a high number of natural inbound links. However, most supplement this by putting additional links in places like internet forums, directories and news sites like Digg.
Some site owners use underhand methods, such as link farming ( where websites simply exchange reciprocal traffic to increase their search engine optimisation) and interlinking (the same thing, but where the linked domains belong to the same owner) Some search engine reputation management firms even offer link exchange programs, where site owners are duped into paying to have their pages given “high profile” on websites.
The theory is that the more sites your own site links to, the higher up the search rankings you will go. In fact, link farms usually have little to do with your business area theyre just lists of links to other sites. Using methods like these is a sure way for you to lose domain trust – the worst thing you can do for search engine optimization. Other ways for you to damage your online reputation is by linking up to spam sites, posting in sites that are known to have illegal content, and bulk purchasing of links.
As weve said, the major search engines look very carefully at peoples SEO linkbuilding strategies, and place heavy penalties on sites that indulge in link-farming and other scams. Google is even working on ways to ban sites that engage in these practices you have been warned.
To get quality backlinks, you first need to find the best places to post them. Backlink Builder is one of several useful SEO tools that professionals use to help locate suitable linking sites. They simply enter their keywords, and in return they get a list of sites where they can post blog entries, articles, reviews, videos or bookmarks to clients’ sites. From these, they can then select those that best match the profile of the sites. The listed domains usually give their services for free its a saprophytic relationship. They get content for their sites, and you get backlinks to your own.
Of course, you have to be honest, and make sure the sites you are posting to are similarly respected. Dont post fake links to worthless content and do check your links actually work! The last is easily dealt with, if you use an SEO company that offers linkbuilding services. Building worthy content that people want to link to takes time and effort, so the more you can offload onto other shoulders, the better.