Tag Archives: engine
Effective Link Building as an Online Marketing Strategy
A very effective online marketing strategy is building links with other relevant sites on the internet. This particular strategy targets search engine traffic which is some of the best traffic you can have due to how targeted it is. The idea behind establishing incoming links is that search engines recognize this as a validation of the authority of your site. This in turn helps to increase your rankings allowing you to get more traffic directed to your site. Your link building strategy however is most effective by making sure the links you do develop maintain certain characteristics.
Here are 3 characteristics the links you are developing need to have in order for you to increase your search engine traffic.
Utilize Targeted Anchor Text
When building links be sure to use targeted anchor text on the sites you are pursuing. Use the name of your own site as often as possible and do not make the mistake of assuming the same phrase(s) will work effectively at every site. This is a lazy and sloppy approach used quite often by spammers. The careful and appropriate selection of the phrases you use will catch the eye of the site. This will help increase the ‘value’ of your link and the chances of gaining an incoming link.
Consider Inbound & Outbound Links
The sites at which you leave your links will have a greater positive influence on the amount of search engine traffic you receive if they have more INBOUND than outbound links. Search engines perceive sites like this to be more credible or influential since they are attracting more links than they are sending out.
Site Relevance
An absolute must when link building is to focus on sites that are relevant to yours. A link is not just a link to search engines. By linking to relevant sites with well optimized pages you stand a much better chance of getting more search engine traffic.
When building links be aware that it is more about the ‘quality’ of the links you develop and not the quantity.
Link building is a very effective online marketing strategy you can use to help increase the amount of search engine traffic you receive. This strategy does require however that the links you do establish maintain certain characteristics. Search engines are particular as to how much ‘weight’ certain links may carry and they look closely at the 3 characteristics we mentioned above. Although there is a lot more to it than what we covered here today if you are looking to get more traffic directed to your site be sure the links you establish contain these characteristics.
SEO Friendly Website with PSD to WordPress Theme Conversion
The online world has turned into a highly competitive arena. A lot of corporate houses with their websites are aggressively vying for users attention. Given the present highly competitive and tumultuous online scenario, merely possessing a website is not enough.
Search engine optimization is highly crucial for the success of your website in the long run. It primarily lays emphasis on improving the search engine results of your website whenever a related query is typed in the search box. SEO will accredit your website to appear early on the search engine results. Early, the appearance of your website, the more traffic it will receive and hence more will be the possibilities of successful trade and commerce. PSD to WordPress conversion helps you achieve search engine friendly website.
WordPress is an award winning open source blogging tool and publishing platform, which when smartly used, can be easily used to customize to create a functional website. Besides many user friendly features, with wordpress you also receive an in-built SEO advantage. WordPress comes with several built in search optimization tools, like the ability to use .htaccess to create apparently static URLs known as Permalinks, Blog Rolling, and Pinging. WordPress features and functions intelligently guides search engines through your web pages and helps it easily crawl the same, hence improving the search engine results.
WordPress offers its users an exhaustive set of themes to choose from. Theme represents the overall design and visual appeal of the website. But there are a number of websites flourishing in the virtual world who are already using those themes. If you wish to stand apart and mark your unique presence online, you need a customized PSD to WordPress theme conversion. A professional wordpress developer provides you with a customized tailor-made web solution. Though the customization services lead to compromise some of the in-built SEO friendly attributes and may require certain changes during the coding stages of the website, to foster SEO.
Professional wordpress developers will include the SEO friendly attributes from the designing stages itself. This includes enriching the content with proper key words, tactfully defining the tags and URLs and intelligently including a substantial amount of key words in the title tags, image links, etc.
Thus opt for PSD to WordPress theme conversion and reap the benefits of a highly SEO friendly website.
Optimization for searches
SEO or Search Engine Optimization is a technique used of late by various companies in order to promote their products. This is a procedure of using certain keywords in order to enrich an article so that it appears on the first page of a search if it contains all those words being typed.
This habit of using Search engines optimizations or SEO have increased with the facility of the internet being available to more and more people today. One finds that technical advancements in all parts of the world have increased connectivity and this enables people from even remote corners of the earth to access the internet.
An example
Take for example, a village that is in a remote corner of a developing nation and a student who hails from this tiny village goes to the city to study. Having acquired knowledge in many fields, he returns and what does he do? He makes sure that he remains connected with the people who he was in touch with in the city and he introduces technical advancements to the tiny village. When this person begins to make his presence known on the internet sitting in his village, he puts it on the world map and there begins a journey.
The analogy
SEO or search engine optimization is one way of putting a page on the map and this is just one way to do so. According to a definition from Wikipedia, “Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results”. This means that one can use different words, based on what they think a particular search would be worded as and based on those key words articles are written for the internet which put them on top of the search results displayed by many search engines. This is called ranking and if a webpage has better ranking, there is more possibility of the webpage being viewed by people in order to read its contents.