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Successful Search Engine Optimization (SEO) For Real Estate Investing
SEO involves making changes to a website so that it ranks highly in the search results of all search engines including Google, Yahoo, Bing and Ask. Thus, when someone searches for your product or service on the search engines, your website appears among the first.
This can result to getting new clients for many years to come.
In this article, we look at the techniques you can use to boost your search engine rankings.
On-site optimization The first step in Search engine optimization (SEO) is to make sure your website has your chosen keywords. You need to include keywords in
1) Title – this is the page title in the meta tags. The easiest way to see this is on top of the browser. The title appears in bold in the search engine results. This should be a short sentence 250 words or less that describes the page content.
2) Description – this is also in the meta tags. The meta description can be longer than the title and provide more information.
3) Content – you should include the keywords naturally in the content meant for the human eye as well as for the search engines. Do not over-exaggerate by putting the keyword too many times.
4) Domain name – if at all possible, if the domain name contains the keywords, you will rank better than a domain without those keywords.
Offsite optimization – link building Off-site SEO involves having third party websites link to your website. A website with many websites linking to it is considered by the search engines as being more popular, and is ranked higher than less popular websites.
As much as possible, make sure you use the chosen keywords as anchor text.
You should be careful not to build links too fast, or the search engines could sandbox (blacklist) your website as a spammer.
Building links involves several activities:
1. Articles When you post content in article directories, they allow you to put a link back to your website. You will find hundreds of these directories that will link permanently to your website.
Article marketing will bring you clients both directly and through boosting your search engine position.
2. Profiles All social networking websites like Facebook, Twitter, LinkedIn, etc, allow you to leave a link to your website when you create a profile with them. You will find hundreds of these websites.
3. Web 2.0 websites Whenever you post your articles to Web 2.0 websites like WordPress, Squidoo, Blogger, etc, make sure you leave a link back to your website.
4. Classified directories Thousands of directory websites allow you to post classified ads with a link back to your website.
5. RSS Be sure that you submit your website to RSS directories if your website has an RSS feed. This allows your website content to be posted in other websites with a link back to your website.
6. Videos Video marketing has become very popular. Be sure to distribute your videos to all video sites for best results.
7. Bookmarks Hundreds of bookmark sites allow you to post your link and some content and keywords. Search engines love these sites, and can boost your search engine rankings within a few days.
8. Blog and forum commenting The results of blog and search engine commenting can be a drastic boost in search engine results. Since this can be abused, you must do this right or your comments could end up being deleted.
These are the most popular SEO techniques that are likely to boost your search engine rankings drastically. At the very least, your real estate investing website should be optimized so it continues bringing business for you naturally for years to come.
Get Absolutely The Best SEO Agency Working For You
Now that you have decided to hire a search engine marketing agency to make you a lot of money, you need to know a few things to check. Actually, there are a lot of things to check and many questions to ask the agency before you decide. At first contact, make sure you feel comfortable with the persons you speak with. There are 4 areas you need to ask about during your inquiry – PPC Advertising, Copy Writing Ability, Content Writing, and Keyword Building
PPC Advertising
Choose a search engine marketing agency that can do PPC. PPC is an important strategy to use when you are promoting a new web site. It brings in quick targeted traffic and it tells you which keywords you need to concentrate on. If you hire a good SEO firm that gets results with PPC, it can be a continuous source of good traffic and income.
Copy Writing Abilities
Ask the agency if they will write web site content for you. It can be in the form of home page information or sale page copy. You also want them to make changes in your exist copy to improve visitors duration and click through rate. You need copy writing that can bring in new visitors and get them to buy. Copy writing should be one of the main services an SEO firm should provide.
Copy writing should be done from an emotional view with stories and examples. The writing should give the reader a feeling that they make a good purchase when they buy and prepare them for an upsell.
What they buy should give them a sense of accomplishment and not buyer remorse. Persuasion to purchase comes not just from content, but from website presentation. A website with good content and graphics placed artistically encourages a visitor to buy now. An SEO firm should be able to create exceptional graphics.
Content Writing
A search engine marketing agency must be able to write good content. This content may be for articles, newsletters, or short pdf e-books. It is writing that visitors enjoy reading and talks to their needs or problems. Its writing that keeps visitor staying at your website long enough to stir their interest in buying your product.
Keyword Building
Keywords are the backbone of your website structure. You need to pick your keywords carefully and have the SEO firm optimize your keyword pages. If you have 20 keywords then you should have a 10 page web site. Articles should be written to link back to these pages. The SEO firm can get these pages on to the first pages of the search engines.
How do you get on the first pages of the search engines? You do this by targeting keywords that relate to your product or service. You choose 2 3 keywords for one of your web pages and have the SEO firm optimize your pages. You have to create web pages for the different keywords you want to rank for. Choosing the keywords with three words is easier to get on first page than for keywords that are one or two words.
A search engine marketing agency can promote your site in many ways. Article submission is but one way. They can also do web site submission to web directories. They can do press releases, social bookmarking, blog comments, blog posting, and linkubaiter linking. The idea is to get as many quality backlinks to your site.
Picking a search engine marketing agency to work with will be a difficult task. But remember what that agency should be doing for you. There main purpose is to get you traffic that will buy from you. This is done with good copy writing skills, good content, and selected keywords that visitors chose while searching for your product.
Get Absolutely The Best SEO Agency Working For You
Now that you have decided to hire a search engine marketing agency to make you a lot of money, you need to know a few things to check. Actually, there are a lot of things to check and many questions to ask the agency before you decide. At first contact, make sure you feel comfortable with the persons you speak with. There are 4 areas you need to ask about during your inquiry – PPC Advertising, Copy Writing Ability, Content Writing, and Keyword Building
PPC Advertising
Choose a search engine marketing agency that can do PPC. PPC is an important strategy to use when you are promoting a new web site. It brings in quick targeted traffic and it tells you which keywords you need to concentrate on. If you hire a good SEO firm that gets results with PPC, it can be a continuous source of good traffic and income.
Copy Writing Abilities
Ask the agency if they will write web site content for you. It can be in the form of home page information or sale page copy. You also want them to make changes in your exist copy to improve visitors duration and click through rate. You need copy writing that can bring in new visitors and get them to buy. Copy writing should be one of the main services an SEO firm should provide.
Copy writing should be done from an emotional view with stories and examples. The writing should give the reader a feeling that they make a good purchase when they buy and prepare them for an upsell.
What they buy should give them a sense of accomplishment and not buyer remorse. Persuasion to purchase comes not just from content, but from website presentation. A website with good content and graphics placed artistically encourages a visitor to buy now. An SEO firm should be able to create exceptional graphics.
Content Writing
A search engine marketing agency must be able to write good content. This content may be for articles, newsletters, or short pdf e-books. It is writing that visitors enjoy reading and talks to their needs or problems. Its writing that keeps visitor staying at your website long enough to stir their interest in buying your product.
Keyword Building
Keywords are the backbone of your website structure. You need to pick your keywords carefully and have the SEO firm optimize your keyword pages. If you have 20 keywords then you should have a 10 page web site. Articles should be written to link back to these pages. The SEO firm can get these pages on to the first pages of the search engines.
How do you get on the first pages of the search engines? You do this by targeting keywords that relate to your product or service. You choose 2 3 keywords for one of your web pages and have the SEO firm optimize your pages. You have to create web pages for the different keywords you want to rank for. Choosing the keywords with three words is easier to get on first page than for keywords that are one or two words.
A search engine marketing agency can promote your site in many ways. Article submission is but one way. They can also do web site submission to web directories. They can do press releases, social bookmarking, blog comments, blog posting, and linkubaiter linking. The idea is to get as many quality backlinks to your site.
Picking a search engine marketing agency to work with will be a difficult task. But remember what that agency should be doing for you. There main purpose is to get you traffic that will buy from you. This is done with good copy writing skills, good content, and selected keywords that visitors chose while searching for your product.