Tag Archives: engine
Link Popularity – Basic Overview (Page 1 of 2)
There are many techniques that SEM/SEO experts use to optimize Web sites. One of the more important techniques is “Link Popularity.”
Link popularity is referred to as an off-page factor in the search engine world, and is representative of one of the more important elements in influencing a Web site’s position in search engine result pages (SERPS). The top questions relating to link popularity are answered for you below.
1. What is link popularity and why is it important?
Link Popularity is a score that search engines give to a Web site based on how many links are pointing to or linking to any particular page in your Web site. The greater your link popularity, the more important, or relative, search engines consider your Web site.
Good link popularity can dramatically increase traffic to your Web site. Since most search engines factor in link popularity into their relevancy algorithms, increasing your link popularity score can help your Web sites position in the search engine results pages (SERPS).
2. Are there different types of links?
There are 4 main classes of links that contribute to your Web sites overall link popularity score:
External – An external link is a link on your Web site that leads to an outside Web site. This type of link is used when you want to provide additional or complimentary information to the user.
Internal – Internal links are links on your Web site that lead to other pages within your Web site. A good internal linking strategy will enable all of your pages to be found easily by both search engine spiders and users alike.
Inbound An Inbound link is a link on another Web site that directs the user into your Web site. Inbound links are important because search engines see them as being indicative to quality.
Reciprocal/Link exchange Reciprocal linking is when two or more Web sites agree to display each others Web site link somewhere on their website.
3. Are some links better then than others?
Yes, it is true that not all links are not equal. The effectiveness of the link depends on the following factors:.
Relevance – A relevant link means that the link is on a page or Web site that has the same subject matter as the page it links to. For example, for an attorney, a link from the state bar association page to an attorneys Web site would be a relevant link. A link from a local floral shop would not be relevant.
Quality – A quality link means that the link is from a popular, well- visited Web site. Link text – The text used to describe a link is important. You want to use relevant key phrases. For example, rather then a link that says “contact us,” using something like “contact a Minnesota bankruptcy attorney” will be more valuable.
4. What exactly is PageRank and it is important?
PageRank can be summed up as how relevant Google considers a particular Web page. Pagerank is a value from 0-10, with zero being the least significant and ten10 of which very few websites obtain being the most relevant. Very few Web sites are able to obtain the highest ranking of 10.
Link Popularity – Basic Overview (Page 1 of 2)
There are many techniques that SEM/SEO experts use to optimize Web sites. One of the more important techniques is “Link Popularity.”
Link popularity is referred to as an off-page factor in the search engine world, and is representative of one of the more important elements in influencing a Web site’s position in search engine result pages (SERPS). The top questions relating to link popularity are answered for you below.
1. What is link popularity and why is it important?
Link Popularity is a score that search engines give to a Web site based on how many links are pointing to or linking to any particular page in your Web site. The greater your link popularity, the more important, or relative, search engines consider your Web site.
Good link popularity can dramatically increase traffic to your Web site. Since most search engines factor in link popularity into their relevancy algorithms, increasing your link popularity score can help your Web sites position in the search engine results pages (SERPS).
2. Are there different types of links?
There are 4 main classes of links that contribute to your Web sites overall link popularity score:
External – An external link is a link on your Web site that leads to an outside Web site. This type of link is used when you want to provide additional or complimentary information to the user.
Internal – Internal links are links on your Web site that lead to other pages within your Web site. A good internal linking strategy will enable all of your pages to be found easily by both search engine spiders and users alike.
Inbound An Inbound link is a link on another Web site that directs the user into your Web site. Inbound links are important because search engines see them as being indicative to quality.
Reciprocal/Link exchange Reciprocal linking is when two or more Web sites agree to display each others Web site link somewhere on their website.
3. Are some links better then than others?
Yes, it is true that not all links are not equal. The effectiveness of the link depends on the following factors:.
Relevance – A relevant link means that the link is on a page or Web site that has the same subject matter as the page it links to. For example, for an attorney, a link from the state bar association page to an attorneys Web site would be a relevant link. A link from a local floral shop would not be relevant.
Quality – A quality link means that the link is from a popular, well- visited Web site. Link text – The text used to describe a link is important. You want to use relevant key phrases. For example, rather then a link that says “contact us,” using something like “contact a Minnesota bankruptcy attorney” will be more valuable.
4. What exactly is PageRank and it is important?
PageRank can be summed up as how relevant Google considers a particular Web page. Pagerank is a value from 0-10, with zero being the least significant and ten10 of which very few websites obtain being the most relevant. Very few Web sites are able to obtain the highest ranking of 10.
Working with a Professional Local SEO Company VS DIY SEO
Some business owners are squeamish when it comes to working with a local search engine optimization (SEO) company. This is mostly due to the unfortunate truth that many local SEO firms are scams or use unaccepted SEO techniques. However, not all SEO companies are out to get you and although many SEO tactics and tools are free to use, getting to the top of the search engine rankings takes extensive time and knowledge. Here are the pros and cons of both utilizing the services of a top local SEO provider or taking a DIY approach.
DIY SEO:
Pros:
Most tools used for SEO are free and there’s plenty of free information about improving SEO on the Web. So to do local SEO for your company, it would essentially cost for your website and time.
It’s a great learning experience. Teaching yourself this valuable skill is advantageous and will continue to be as your business grows.
Cons:
DIY SEO is extremely time consuming. Achieving top rankings on Google and other search engines can be tedious and a lot of hard work. There’s a lot of misinformation available on the Web and if you aren’t sure which sources are reliable, you could end up hurting your rankings or wasting your time and effort on an SEO campaign that doesn’t work. Carrying out an SEO strategry is a full-time job. SEO is a long-term growth strategy and a huge commitment. It requires a lot of research, repetition and as time passes it only gets more complex. Building an effective website or landing page can be expensive. You must pay for web hosting, copy writing, optimization and design.
Professional Local SEO:
Pros:
Let the professionals do all the heavy lifting. The hard, time consuming work can be passed off to a professional or company that has the time, tools and knowledge to get the job done efficiently. You can throw some money at the situation and leave the worries and stress to someone else. Results come faster. Since an SEO company’s sole purpose is to perform Internet marketing and search engine optimization for companies like yours, they already have systems and tools in place to get started right away. They don’t need to teach themselves SEO first like you would have to do. Since they’re experts, they know all the best techniques and have the necessary connections to get you ranking as quick as possible. Internet marketing is constantly changing. It’s hard to keep up with the ever-changing world of SEO. Search engines are always changing their algorithms and as a business owner, it would be hard to keep up with your employees, business location, customers and the ever-changing Internet marketing industry. Chances are, you don’t have the time. A professional can put full attention on the search engine optimization of your business so you get maximum results.
Cons:
It can be hard to find a legitimate company to work with. There are many unreliable black hat SEO companies out there, you must be tough when deciding who to work with in order to avoid the Google black list or losing money on less than desirable results. Check out the company’s credentials before deciding to work with them. It costs money. Help from a professional costs money. However if your SEO company is doing its job and getting your business found on the first page of the search engines, you will be getting more leads and it will be well worth the money.
When you weigh the pros and cons it’s easy to see that if you have the funds, leaving the local SEO to the professionals is your best option. Although SEO can be done on your own, if you’re inexperienced it can be easy to make a mistake and hurt your rankings or waste your efforts on techniques that don’t really work. When choosing a local SEO provider, be aware of possible black hat SEOs and be sure to gather as much information about the company as possible before agreeing to work with them.’