Tag Archives: engine
How High Quality Links Can Make a Real Difference to a Search Engine Rank
Once upon a time, it was thought that when a business launched its website, the orders would simply come flooding in. But, with literally billions of websites on the net, sites need more than a catchy domain name and some pretty solid content to be a success. The best way to succeed online is to build a site presence, and links makes all the difference, particular high quality links. When a web user wants to find a website, he or she will usually enter a relevant phrase or topic name into a search engine and search for specific information, not a particular site. Links play a key role in establishing the prominence that a particular site has within a topic, and therefore a higher rank within the search engine. Through search engine optimisation, which is more commonly referred to as SEO, the search engine will best be able to find what the user is looking for. This makes the dual areas of site linking and key word searching equally important. But, in terms of linking, there are aspects that affect the actual quality of the link, one of which is relevance. For many people, the whole world of website linking is a bit like backwards Greek. Completely confusing. However, it is perfectly clear when one breaks the matter down into its simplest form and keeps in mind the key theme word on which the whole matter is based. That theme word is sharing. A link is basically a percentage of a single value, lets say the number 1. And the value of 1 is divided equally between all of the websites on the internet, ensuring that all existing sites have an equal rank. Through links, websites can donate their value to others, thereby building the significance of the website they links to. To make it simpler, think of the internet as an apartment building, with 100 apartments. The building has a value of 100, with each apartment a value of 1. The popularity, and therefore rank of apartments, can be measured by the number of residents that like to visit, or link to, it. So, if three residents visit apartment 5B, they donate their respective values, meaning 5B is worth 3. And since every other apartment is worth just 1, that means that 5B is the most popular or the most prominent, and is duly ranked top of the list. It gets a little more complicated when the resident in apartment 3F likes to visit three apartments regularly, say 7D and 2H, as well as 5B. In that case, 3F simply divides its value into 3, thereby donating 0.33 to each of 7D, 2H and 5B. However, as an intricate visiting pattern develops, the values can become extremely varied and result in a table of preferences, clearly ranking the apartments according to their popularity. Quality is also important, and search engines have developed to such a level of sophistication that they can identify which links are most relevant, and which ones are less so. In the past, owners of websites and blogs simply built a multitude of links on other sites to into a position of significance. The problem was that not all links were on relevant sites, or even sites that could be considered genuine. So, an owner of a pet store might link sites relating to gardening, sport and archeology to his own business website, as well as those relating to pet matters. The result is a huge number of links, but only a small percentage of which are relevant. Now, search engines evaluate the quality of the particular links, that if a site is linked to a site within the same topic or industry, the relevance is high and the link is a high quality link . Once this status has been achieved, and a search engine places a site higher on the ranking system, it will take less time for a web user to find a relevant site. With the right key words, and a truly effective search engine optimisation strategy, more traffic can be directed to a site, bringing more potential customers, creating more business and increasing sales. With the right link building and SEO techniques, any business can thrive on the world wide web.
How High Quality Links Can Make a Real Difference to a Search Engine Rank
Once upon a time, it was thought that when a business launched its website, the orders would simply come flooding in. But, with literally billions of websites on the net, sites need more than a catchy domain name and some pretty solid content to be a success. The best way to succeed online is to build a site presence, and links makes all the difference, particular high quality links. When a web user wants to find a website, he or she will usually enter a relevant phrase or topic name into a search engine and search for specific information, not a particular site. Links play a key role in establishing the prominence that a particular site has within a topic, and therefore a higher rank within the search engine. Through search engine optimisation, which is more commonly referred to as SEO, the search engine will best be able to find what the user is looking for. This makes the dual areas of site linking and key word searching equally important. But, in terms of linking, there are aspects that affect the actual quality of the link, one of which is relevance. For many people, the whole world of website linking is a bit like backwards Greek. Completely confusing. However, it is perfectly clear when one breaks the matter down into its simplest form and keeps in mind the key theme word on which the whole matter is based. That theme word is sharing. A link is basically a percentage of a single value, lets say the number 1. And the value of 1 is divided equally between all of the websites on the internet, ensuring that all existing sites have an equal rank. Through links, websites can donate their value to others, thereby building the significance of the website they links to. To make it simpler, think of the internet as an apartment building, with 100 apartments. The building has a value of 100, with each apartment a value of 1. The popularity, and therefore rank of apartments, can be measured by the number of residents that like to visit, or link to, it. So, if three residents visit apartment 5B, they donate their respective values, meaning 5B is worth 3. And since every other apartment is worth just 1, that means that 5B is the most popular or the most prominent, and is duly ranked top of the list. It gets a little more complicated when the resident in apartment 3F likes to visit three apartments regularly, say 7D and 2H, as well as 5B. In that case, 3F simply divides its value into 3, thereby donating 0.33 to each of 7D, 2H and 5B. However, as an intricate visiting pattern develops, the values can become extremely varied and result in a table of preferences, clearly ranking the apartments according to their popularity. Quality is also important, and search engines have developed to such a level of sophistication that they can identify which links are most relevant, and which ones are less so. In the past, owners of websites and blogs simply built a multitude of links on other sites to into a position of significance. The problem was that not all links were on relevant sites, or even sites that could be considered genuine. So, an owner of a pet store might link sites relating to gardening, sport and archeology to his own business website, as well as those relating to pet matters. The result is a huge number of links, but only a small percentage of which are relevant. Now, search engines evaluate the quality of the particular links, that if a site is linked to a site within the same topic or industry, the relevance is high and the link is a high quality link . Once this status has been achieved, and a search engine places a site higher on the ranking system, it will take less time for a web user to find a relevant site. With the right key words, and a truly effective search engine optimisation strategy, more traffic can be directed to a site, bringing more potential customers, creating more business and increasing sales. With the right link building and SEO techniques, any business can thrive on the world wide web.
The Advantages of Allowing an SEO Company to Manage an Internet Marketing Campaign
It may seem that reading up on SEO and article linking can arm anyone with the knowledge needed to embark on a very successful internet marketing campaign. However, doing a little homework never turned a student into an expert, and the truth is that it is experience that really counts. Turning to the experienced professional, namely an SEO company with a proven record, is widely recognised as the shrewdest course of action. Going it alone may not guarantee failure, but the realities of business mean that success is much harder to attain. For instance, knowing about linking is fine, but attracting truly high quality back links, increasing rank on a search engine, marketing articles effectively, and developing a sustainable presence on the world wide web, requires a large degree of knowledge about the market and the available marketing techniques. Tapping into the knowledge of those in the know provides a far greater likelihood of success which, of course, is the main reason for turning to proven professionals in the first place. However, lets not ignore the fact that there are also other reasons. Building Presence and Rank The primary aim of carrying out any marketing campaign is to ensure that the particular brand builds a greater presence in the market place. When it comes to the internet, that also means having the highest possible rank on a search engine. Accomplishing this requires a deep knowledge of the market, knowing the techniques that are most effective and being able to plan a strategy around them. A professional SEO services company will be able to construct a precise strategy and schedule to follow. It may require rewriting content already existing on the company website, identifying the most effective key words and keyword phrases, properly positioning links within the content, and using other techniques, such as link baiting, article marketing, and how to generate interest on social media sites. Greater Cost Efficiency Going it alone would require quite a large investment, both in terms of money and time. Time is needed to research or take the educational courses to become sufficiently knowledgeable on ecommerce and SEO matters, while one may also need to buy a number of books and, perhaps, purchase information from dedicated websites. This can not only use up valuable time, but drain a considerable amount of money from either personal or business resources. However, it is the business of an SEO services provider to be fully knowledgeable and in tune with the latest industry developments. In essence, the fee paid for their professional services will cover everything, including any future developments. The costs therefore are precise and compact, not spread around course and book costs, but directed at one destination. Convenience and Confidence Knowing that expert personnel are actively involved in developing ones online business means that one can concentrate on running the business, meeting deadlines and delivering orders. In other words, attention is not taken from the original point of the business, namely making a profit. The convenience of being able to outsource the tasks and responsibilities of internet marketing and search engine optimisation removes a considerable amount of pressure. Of course, the results of the campaign are what really matters, and good results are what make the fees paid worthwhile. After all, a website that successfully grows in visibility can see an increase in site traffic and, by consequence, a growth in business. So, not only can one have greater confidence that the campaign will be a success, but SEO can also help to build confidence for the future of the business. By hiring an SEO company with a record of success, one can have real confidence in positive results and improved revenue being attained. But it is also important to note that there are factors that should be considered when hiring the company. Not least is that past successes are documented and can be checked out fully. It is also important that the people working directly on ones marketing campaign are properly qualified. The benefits of effective article marketing, of being able to entice visitors through link baiting, of attracting high quality back links, and of improving the overall visibility of a website, are huge. However, none of them can be achieved without the knowledge of search engine marketing, optimisation and ranking.