Tag Archives: engine
How Website Redesign can Improve Search Results: Part 2
In the first of this article we discussed three factors that have to be given consideration during web redesign process. In todays article we will touch upon other factors too.
4) Download speed: A slow website can ruin user experience. A user is very much likely to exit a slow loading webpage rather than wait for it. Google has taken notice of it and in April 2010 strongly emphasized on reducing webpage download speeds.
Google went to the extent of saying that webpage speed will be factored in their search engine algorithm. If your website downloads very slowly then check thoroughly the root causes. Is it a Flash banner or a heavy image? Many times inefficient programming or bloated code can also affect speed.
Thus a slow loading page can harm you in 2 ways: One, a user will not wait for the page to download and move away to a site which is faster. Secondly, Google may penalize your website and your search engine rankings may drop across all keywords.
5) Sitemaps: Many webmasters may think it as an unnecessary exercise but the fact is that search engines take it very seriously. Both, HTML version and XML version of sitemap are crucial. While the HTML version helps users in navigating the site, the XML version helps in getting all pages of a site indexed by search engines.
The HTML sitemap should ideally be accessible form the home page of the website. XML sitemap should be submitted to search engines for quicker indexing. The bigger the site, the more advantageous and important a sitemap is from SEO point of view.
6) Page Title: How many we have seen titles such “Home Page”. Such titles do great harm to a site. Such uninformative title tells a search engine nothing about the page. A vital clue that a search engine and user can benefit from is wasted.
Rarely will you ever see a webpage opaque or uninformative titles doing well in search engine rankings. Always, add titles relevant to the page name and content.
7) Content Optimization: Good content is not enough. Proper use of H1, H2,H3 and links is very vital.
Headings and strong tags signal to bots on which text is important. Always use keywords or key phrases within these tags.
Internal links are another factor. Web pages should be interlinked to increase usability of a website. Links should be optimized by using keywords and key phrases.
8) Images: Images need to be lightweight. Heavy images can drastically increase page download time. Image names should have keywords related to the page name. If the page is about Ferrari cars then the images used should have Ferrari as keyword.
Never forget to add Alt attribute. It should be a short yet keyword rich sentence.
9) Custom error pages: Many websites lose a chunk of visitors due to improper error handling pages. A custom error page can help a user navigate the site even if s/he encounters page not found error.
How Website Redesign can Improve Search Results: Part 2
In the first of this article we discussed three factors that have to be given consideration during web redesign process. In todays article we will touch upon other factors too.
4) Download speed: A slow website can ruin user experience. A user is very much likely to exit a slow loading webpage rather than wait for it. Google has taken notice of it and in April 2010 strongly emphasized on reducing webpage download speeds.
Google went to the extent of saying that webpage speed will be factored in their search engine algorithm. If your website downloads very slowly then check thoroughly the root causes. Is it a Flash banner or a heavy image? Many times inefficient programming or bloated code can also affect speed.
Thus a slow loading page can harm you in 2 ways: One, a user will not wait for the page to download and move away to a site which is faster. Secondly, Google may penalize your website and your search engine rankings may drop across all keywords.
5) Sitemaps: Many webmasters may think it as an unnecessary exercise but the fact is that search engines take it very seriously. Both, HTML version and XML version of sitemap are crucial. While the HTML version helps users in navigating the site, the XML version helps in getting all pages of a site indexed by search engines.
The HTML sitemap should ideally be accessible form the home page of the website. XML sitemap should be submitted to search engines for quicker indexing. The bigger the site, the more advantageous and important a sitemap is from SEO point of view.
6) Page Title: How many we have seen titles such “Home Page”. Such titles do great harm to a site. Such uninformative title tells a search engine nothing about the page. A vital clue that a search engine and user can benefit from is wasted.
Rarely will you ever see a webpage opaque or uninformative titles doing well in search engine rankings. Always, add titles relevant to the page name and content.
7) Content Optimization: Good content is not enough. Proper use of H1, H2,H3 and links is very vital.
Headings and strong tags signal to bots on which text is important. Always use keywords or key phrases within these tags.
Internal links are another factor. Web pages should be interlinked to increase usability of a website. Links should be optimized by using keywords and key phrases.
8) Images: Images need to be lightweight. Heavy images can drastically increase page download time. Image names should have keywords related to the page name. If the page is about Ferrari cars then the images used should have Ferrari as keyword.
Never forget to add Alt attribute. It should be a short yet keyword rich sentence.
9) Custom error pages: Many websites lose a chunk of visitors due to improper error handling pages. A custom error page can help a user navigate the site even if s/he encounters page not found error.
Stopping Poor SEO Service Providers
SEO or search engine optimization is a type of thing nowadays. We hear it frequently that youd think we’d all get a greater idea of it right now. This, unfortunately, is not the case.
All of us, nevertheless, know this much, as corporations or as business owners on the internet, we all know that the achievement of our deals may depend upon SEO or how well we can easily attract online users to our web pages through high-ranking keywords or key phrases. Although, just as with numerous industrial sectors, search engine optimization, have their share of con men plus scammers. For the growing business such as this, every single day is an possibility. Each day, businesses get calls as well as many unwanted mail for SEO services that advertise them huge profits. Using the tendency of search engine optimization to become a bit complex and loaded with unpleasant jargon, a lot of people just get busy. Businesses are either dazed and mixed up as well as turned off or dazed and pleased, and burned in the long run.
There are ways to spot a pseudo SEO service company. Before going into that, we have to get it out there that even though there can be lousy SEO specialists, it does not mean they are fraudulent. It’s all too possible that a remedy theyve tested out before worked for a client plus they thought it will work again for an individual else-you, maybe-yet they didn’t remember to consider other criteria that affected the results. It would make them careless and yes, bad, but is not actually con men or fakes or people out to steal, defraud, or make a change along those lines. Listed here are a few ways to tell when youre handling a dishonest figure:
They dodge the question. As a method SEO is a completely obvious one; info is freely available and also evidence of an SEO service companys effort is available for just anyone to see. Until theyre utilizing unethical tactics, then there shouldnt be something they need to cover up.
They guarantee rankings. In reality, only Google can give you that assurance, and that we doubt if theyre even able to achieve that. Being a SEO service company, at best, all they’re able to do is impact it. Additionally, a great SEO service can be initially, engaged with regards to return on investment, then website traffic, and after that rankings.