Tag Archives: engine
SEO Website Development Considerations (Page 1 of 2)
Google uses hundreds of different signals and criteria to rank your website. There are many overlooked SEO considerations that people often miss when designing a website. Work with an SEO expert to develop a cohesive optimization strategy before you begin any work on your site.
Keyword research
Good keyword research is essential to the success of a successful of any website marketing campaign. A descriptive, yet keyword rich domain name is imperative to your success. Choose keywords for your content that are relevant to your business or industry. You want to have terms that have a good search volume but are not too initially competitive.
It takes time and effort to go after high competition phrases. A good strategy is to have more immediate, attainable keyword goals and get ranking for those first. Continue to revisit your targeted keywords as markets and search patterns fluctuate often.
Take the time to work with your SEO specialist to ensure a proper selection of terms to target. Your targeted keywords will need to be included in the page title, the meta description tag and in the heading elements and content of your site and will be the primary factor in determining your rankings in search engines.
An analysis needs to be performed of the competitiveness of your keywords against who is currently in the top ranked positions for those same terms in the SERPs (Search Engine Results Pages). This will provide an assessment of the strengths and weaknesses of your current and potential competitors which you may be able to exploit to your own success.
Meta Tags
Once you have developed a list of keywords to target, implement these in to your website HTML code. This is one of the most crucial areas of SEO that often get overlooked.
Page Title: (while technically not a meta tag) is the first thing that search engine bots look at when attempting to classify and index your site. It carries the most weight for SEO and must be relevant to the content of your page and site as well. A title tag should be no more than 165 characters, otherwise the extra text will be truncated and show as 3 dots (“…”).
Meta Description: This is the description that shows in the search results. Have a clearly worded tag line that states exactly who or what you are and what you are providing. The description must be less than 155 characters and should include your most important keywords that you are targeting.
Meta Keywords: While this tag is not considered crucial to SEO anymore, it is included for best practices. Do not use more than 8-10 keywords (300 characters) and make sure that the same words appear in the content of the page they are being used on.
Content
Google has always stated that content is paramount for rankings. The content of your site not only lets your viewers know what your site is about, but it is what the search engine bots use to classify your site. The newest algorithm update from Google means now more than ever, well written, original textual content is mandatory for all onsite and offsite web content. Failure to provide relevant content carries the risk of incurring ranking penalties from Google.
SEO Website Development Considerations (Page 1 of 2)
Google uses hundreds of different signals and criteria to rank your website. There are many overlooked SEO considerations that people often miss when designing a website. Work with an SEO expert to develop a cohesive optimization strategy before you begin any work on your site.
Keyword research
Good keyword research is essential to the success of a successful of any website marketing campaign. A descriptive, yet keyword rich domain name is imperative to your success. Choose keywords for your content that are relevant to your business or industry. You want to have terms that have a good search volume but are not too initially competitive.
It takes time and effort to go after high competition phrases. A good strategy is to have more immediate, attainable keyword goals and get ranking for those first. Continue to revisit your targeted keywords as markets and search patterns fluctuate often.
Take the time to work with your SEO specialist to ensure a proper selection of terms to target. Your targeted keywords will need to be included in the page title, the meta description tag and in the heading elements and content of your site and will be the primary factor in determining your rankings in search engines.
An analysis needs to be performed of the competitiveness of your keywords against who is currently in the top ranked positions for those same terms in the SERPs (Search Engine Results Pages). This will provide an assessment of the strengths and weaknesses of your current and potential competitors which you may be able to exploit to your own success.
Meta Tags
Once you have developed a list of keywords to target, implement these in to your website HTML code. This is one of the most crucial areas of SEO that often get overlooked.
Page Title: (while technically not a meta tag) is the first thing that search engine bots look at when attempting to classify and index your site. It carries the most weight for SEO and must be relevant to the content of your page and site as well. A title tag should be no more than 165 characters, otherwise the extra text will be truncated and show as 3 dots (“…”).
Meta Description: This is the description that shows in the search results. Have a clearly worded tag line that states exactly who or what you are and what you are providing. The description must be less than 155 characters and should include your most important keywords that you are targeting.
Meta Keywords: While this tag is not considered crucial to SEO anymore, it is included for best practices. Do not use more than 8-10 keywords (300 characters) and make sure that the same words appear in the content of the page they are being used on.
Content
Google has always stated that content is paramount for rankings. The content of your site not only lets your viewers know what your site is about, but it is what the search engine bots use to classify your site. The newest algorithm update from Google means now more than ever, well written, original textual content is mandatory for all onsite and offsite web content. Failure to provide relevant content carries the risk of incurring ranking penalties from Google.
How SEM Services Improve Your Search Engine Ranking
Today internet has become the world’s most effective and least expensive medium for online marketing and social networking. Every website owner wants to increase the number of visitors and try hard for converting them as a regular customer. Due to vast reach of web, probability to come across a potential deal goes up and one can easily reach the target audience in no time. A professional and ethical SEO services play a major role here. Search engine optimization or SEO is the process of improving the visibility of a website or a web page in major search engines like Google, Yahoo and Bing. The more frequently a site appears on search results, the more visitors it will receive that ultimately helps in advertising the business on World Wide Web.
SEO experts work mainly on three things; Keyword analysis, On-site optimization and Inbound link building. In Keyword analysis, the SEO experts determine the keywords that would help the customers to be routed to the website. The trick behind this is choosing the right keyword, which would get the website rank top in Yahoo, Google, MSN etc. On-site optimization is carried out by SEO experts to make sure that every webpage gets required importance and reasonable amount of visitors. Every webpage has some relevant details and the success of the website is when the customer is routed to the appropriate web-pages. Inbound link building, also called oneway links, is the process of building links for the website without reciprocating it.
Search Engine Marketing (SEM) is a type of Internet marketing that intends to popularize website by increasing the visibility in search engine. This is done via contextual advertising, paid inclusion and paid placement. With professional and well-planned SEO strategy, search engine marketing gives better and satisfactory results. SEO Services Company in India specializes in all types of website optimization activities, website designing and development, web hosting, content writing, email marketing, PPC services etc. SEM services mainly include paid campaigns like banner ads, viral marketing, brand building, email marketing, blog creation and social media optimization. These days PPC (pay-per-click) marketing has been utilized by many firms for effective online promotion and brand awareness of their business.
Achieving top search engine positioning, not only gives better page rank, but it also boost the web traffic on your site. The increase in web-page visibility helps you in achieving better goals and increases leads, sales and profits of your online business. Website optimization improves your presence on web and gives your firm a competitive edge over your competitors. Organic and true SEO services can help in increased visibility, increase visitors, increased sales and maximized values of business and help you achieving customer confidence. SEM Company in India assign skilled and experienced SEO experts and professionals, guaranteeing the return of money invested by you through their SEO services.