Tag Archives: engine optimization
Negative SEO and How You Can Prevent It
Negative Search Engine Optimization On The Rise
When you look at the trends for search engine optimization, especially when searching for the keywords “SEO 2015” in one of the major search engines like Google, Bing or Yahoo, you will see more and more articles related to negative SEO. What exactly is negative in terms of search engine optimization? Thats a good question, and the answer may shock you. The weird thing about this is that many organizations are starting to jump into this, because its effective, at least for a short time. The secret nature of search engines and their algorithms has led many people to start trying to “game” the system, and this latest form is proving to be not only controversial, but also effective. Here are a few things that you should know about this issue.
Flat Out Lies
First and foremost, the majority of the negative SEO options are usually lies, these are the easy ones to spot. Company A will use marketing collateral that call out their competition in a negative light. Or they may use disinformation to confuse customers and clients. For instance, lets say a skate shop wants to rank number one in their niche. They cant because another company has good marketing and has been around for some time. Instead of competing with them straight on, theyll go on a campaign of putting up negative keywords, anti-competition articles, reviews and more. By diminishing the credibility of the competitor, skate shop “A” will get to a higher authority module of search engine. These are usually lies. Its an attack on reputation, but it seems effective in many niches. These are just a few of the many examples of negative SEO that can harm or damage a company. Some are pretty blatant and some can be very difficult to find. That’s when you would need to seek the help of a professional, someone who is well-versed in google analytics.
The Long Term Failure
Even though negativity can get short term success, search engines are catching on. That means that if youre caught posting negative SEO elements, or if your company is tied to campaigns that are based on lies, SERP (search engine rankings page) listings will get dumped out. That means that if youre company “A” as mentioned above, youll be dead last in the rankings if listed at all. There have been some companies that went on negative reputation campaigns, only to get completely thrown out of search engine listings. That’s known as “banned for life” and it does happen.
A Better Option
Not every business today is meant to compete with the largest companies in the world. If youre starting a book store, for instance, youre not competing against Amazon.com straight up. You cant. To offset that, youll need to look into what is known as “White Hat” SEO. Focus on local community, and niche competitive phrases so that when people in your area look for “books”, they find you and patronize your business. Simply put, you dont want to go with any of the negative SEO options. Stick with what works, and dont try to “game” the system right now. The long term optimization cycle will give you a leg up in nearly any niche. Also, if you find there is a negative search engine optimization campaign being run against your company and you can definitively identify the culprit, report that company to Google or the other big name search engines. And just remember, the best defense is a good offense, so make sure to keep your positive search engine optimization campaigns strong.
Negative SEO and How You Can Prevent It
Negative Search Engine Optimization On The Rise
When you look at the trends for search engine optimization, especially when searching for the keywords “SEO 2015” in one of the major search engines like Google, Bing or Yahoo, you will see more and more articles related to negative SEO. What exactly is negative in terms of search engine optimization? Thats a good question, and the answer may shock you. The weird thing about this is that many organizations are starting to jump into this, because its effective, at least for a short time. The secret nature of search engines and their algorithms has led many people to start trying to “game” the system, and this latest form is proving to be not only controversial, but also effective. Here are a few things that you should know about this issue.
Flat Out Lies
First and foremost, the majority of the negative SEO options are usually lies, these are the easy ones to spot. Company A will use marketing collateral that call out their competition in a negative light. Or they may use disinformation to confuse customers and clients. For instance, lets say a skate shop wants to rank number one in their niche. They cant because another company has good marketing and has been around for some time. Instead of competing with them straight on, theyll go on a campaign of putting up negative keywords, anti-competition articles, reviews and more. By diminishing the credibility of the competitor, skate shop “A” will get to a higher authority module of search engine. These are usually lies. Its an attack on reputation, but it seems effective in many niches. These are just a few of the many examples of negative SEO that can harm or damage a company. Some are pretty blatant and some can be very difficult to find. That’s when you would need to seek the help of a professional, someone who is well-versed in google analytics.
The Long Term Failure
Even though negativity can get short term success, search engines are catching on. That means that if youre caught posting negative SEO elements, or if your company is tied to campaigns that are based on lies, SERP (search engine rankings page) listings will get dumped out. That means that if youre company “A” as mentioned above, youll be dead last in the rankings if listed at all. There have been some companies that went on negative reputation campaigns, only to get completely thrown out of search engine listings. That’s known as “banned for life” and it does happen.
A Better Option
Not every business today is meant to compete with the largest companies in the world. If youre starting a book store, for instance, youre not competing against Amazon.com straight up. You cant. To offset that, youll need to look into what is known as “White Hat” SEO. Focus on local community, and niche competitive phrases so that when people in your area look for “books”, they find you and patronize your business. Simply put, you dont want to go with any of the negative SEO options. Stick with what works, and dont try to “game” the system right now. The long term optimization cycle will give you a leg up in nearly any niche. Also, if you find there is a negative search engine optimization campaign being run against your company and you can definitively identify the culprit, report that company to Google or the other big name search engines. And just remember, the best defense is a good offense, so make sure to keep your positive search engine optimization campaigns strong.
Improve The Success In Your Business By Excelling In Search Engine Optimization
If you have already begun your website, you will know how important it is to have high search engine ratings. This is how you can build up a client base. In the following article, you will be given advice on how to increase your rankings, and in turn, your success.
Before starting to implement search engine optimization techniques, it is crucial to develop an understanding of what SEO really is and why it is needed. In an ideal world, people would be able to make their own choices about where a site should be ranked, based on their perception of the site’s relevance and usefulness. In the real world, the vast millions of Internet sites must be ranked using data mining technology that can review a complex list of factors using search algorithms to determine the relevance of a given website, and do it quickly and repeatedly, as the group of sites changes over time. The goal of search engine optimization is to increase the rankings of your website by taking advantage of what is known about these algorithms.
There are several factors that go into a search engine ranking your site. Keywords in your content and titles are analyzed for relevancy. They may also rank your site based on activity levels, inbound links and outbound links.
By taking your time in creating your site you will be able to get a higher search engine ranking. The search engine’s spiders crawl the web looking for the best content that fits its algorithmic definition of quality. Search engines will find your site much more easily if you include good keywords in your text, pages and titles. If you can make yourself visible it will drive new business to your site. After you have mastered this technique, you are sure to see positive results.
It is possible to pay to have your website featured on search results; however, it may not be a practical option. These sponsored spots are very high in price and only have approximately three spots available. Large corporations can afford to do this, but you probably should not consider paying to be a featured result if you are just starting your business.
Links are a wonderful way to gain leads to your site. One way to secure those vital off-site links is by reciprocal exchange; offer a link on your site in exchange for a link on theirs.
Targeted visitors are the people who come to your site directly because of advertising that you have completed. You will also have plenty of visitors that are just browsers. However, the majority of these visitors will not turn into customers due to the fact that they are not specifically searching for the products and services that you offer. If you can grab the attention of your target demographics, you will enjoy heightened success with less effort than it would take to win over your incidental traffic.
To be successful in today’s electronic age, it is prudent that your business has its own website. If you do business online, having a website is a necessity. Read on for useful suggestions on making the most of your website’s sales potential.