Tag Archives: effective

5 Key Reasons why SEO Should Be a Part of Your Marketing Toolkit

May 18, 2019   Search Engine Optimization   No comments

Wonder if first page search engine ranking is vital for your business?
Here are 5 reasons why you should ensure SEO is part of your company’s marketing toolkit:

Google-it
Everybody Googles It
Search engines in general, and Google in particular, are now the main route for researching any purchase. A proportion of your potential customers will use Google – just like you – to look for the services or products on offer. Being on the first page of the search engine results will drive more customers to your site.

91% of people surveyed said they prefer using natural search results when looking to buy a product or service online.

Even new customers that come to you through referrals will still search on Google for the services they are looking for and to see what’s on offer. You need to make sure that they see your company name when they are searching.

Shopping-around – Your Customers Are Looking Elsewhere
Even if you have a loyal customer base, or you are on a preferred supplier list, your customers are likely to be searching on your key phrases in Google. If your customers are researching the market, or even looking for a service that they don’t realize you are able to provide, do you want the competition to win the business just because they’ve invested in SEO and you haven’t?
If you are in a fairly competitive sector, you’ll need the help of an agency specializing in SEO, as there are a large number of both on-site and off-site factors to consider when you want to achieve first page rankings on Google.

Number-one = Authority.
Many people using the internet consider companies who appear on the first page of Google as leaders in their sector. 36% of search engine users believe that companies whose websites appear top of the search results are the leading companies in that field. Only 25% believe that top search engine rankings do not automatically signify an industry leader (iProspect / Jupiter Research 2006).
Further research also indicates that 62% of users click on results on the first page and 92% within the first 3 pages, with only 8% going further than the first 3 pages.

Cost Effective
Search engine optimization (SEO) and search engine marketing (SEM) overall is far less expensive than traditional marketing methods, which allows you to increases your bottom line whilst reducing your customer acquisition costs.

Conversion rates from organic search tend to be lower than the conversion rates from paid search. Achieving high results for valuable key phrases in the natural search results is a very cost effective method of driving important traffic you your site. In a recent study conducted by Hubspot, 43% of businesses reported the cost per lead for organic search marketing (SEO) as below the average cost per lead for their business.

Trust
Organic search is more popular and trusted than sponsored links. You should use SEO to get more traffic at a lower cost. Sponsored links are a cost effective way to get your business onto the first page of search engines, but normally natural listings drive more traffic to your site at a lower cost per sale. When looking to buy a product or service online, 91% of people said they preferred using natural search engine results (Tamar 2008 Search Attitude Report). The same survey also found that 31% of people actively choose natural search over paid search results as they trust search engines to give them the most relevant results.

If you want to be a leader in your chosen market, ensuring that your position in the search engines reflects your market position is an essential part of your future customers’ perception of your brand.

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5 Key Reasons why SEO Should Be a Part of Your Marketing Toolkit

May 14, 2019   Search Engine Optimization   No comments

Wonder if first page search engine ranking is vital for your business?
Here are 5 reasons why you should ensure SEO is part of your company’s marketing toolkit:

Google-it
Everybody Googles It
Search engines in general, and Google in particular, are now the main route for researching any purchase. A proportion of your potential customers will use Google – just like you – to look for the services or products on offer. Being on the first page of the search engine results will drive more customers to your site.

91% of people surveyed said they prefer using natural search results when looking to buy a product or service online.

Even new customers that come to you through referrals will still search on Google for the services they are looking for and to see what’s on offer. You need to make sure that they see your company name when they are searching.

Shopping-around – Your Customers Are Looking Elsewhere
Even if you have a loyal customer base, or you are on a preferred supplier list, your customers are likely to be searching on your key phrases in Google. If your customers are researching the market, or even looking for a service that they don’t realize you are able to provide, do you want the competition to win the business just because they’ve invested in SEO and you haven’t?
If you are in a fairly competitive sector, you’ll need the help of an agency specializing in SEO, as there are a large number of both on-site and off-site factors to consider when you want to achieve first page rankings on Google.

Number-one = Authority.
Many people using the internet consider companies who appear on the first page of Google as leaders in their sector. 36% of search engine users believe that companies whose websites appear top of the search results are the leading companies in that field. Only 25% believe that top search engine rankings do not automatically signify an industry leader (iProspect / Jupiter Research 2006).
Further research also indicates that 62% of users click on results on the first page and 92% within the first 3 pages, with only 8% going further than the first 3 pages.

Cost Effective
Search engine optimization (SEO) and search engine marketing (SEM) overall is far less expensive than traditional marketing methods, which allows you to increases your bottom line whilst reducing your customer acquisition costs.

Conversion rates from organic search tend to be lower than the conversion rates from paid search. Achieving high results for valuable key phrases in the natural search results is a very cost effective method of driving important traffic you your site. In a recent study conducted by Hubspot, 43% of businesses reported the cost per lead for organic search marketing (SEO) as below the average cost per lead for their business.

Trust
Organic search is more popular and trusted than sponsored links. You should use SEO to get more traffic at a lower cost. Sponsored links are a cost effective way to get your business onto the first page of search engines, but normally natural listings drive more traffic to your site at a lower cost per sale. When looking to buy a product or service online, 91% of people said they preferred using natural search engine results (Tamar 2008 Search Attitude Report). The same survey also found that 31% of people actively choose natural search over paid search results as they trust search engines to give them the most relevant results.

If you want to be a leader in your chosen market, ensuring that your position in the search engines reflects your market position is an essential part of your future customers’ perception of your brand.

Read More

Need A Traffic Shortcut??

September 19, 2018   Search Engine Optimization   No comments

On the Internet, traffic has always been valued at a premium. For good reason too. Without traffic ecommerce sites would fail to turn a profit and PPC sites would just be a waste of cyberspace.

Traffic is what powers sellers and provides hope for burgeoning marketers. With a reliable source of traffic, anyone can make a profit.

It’s obvious why traffic is placed at such a premium. Without customers, any business wouldn’t succeed, and on the Internet, customers come in the form for traffic. With statistics playing such an important role in the productivity of a website, if you can maintain a consistent conversion rate, more traffic directly results in more sales which means more money.

With such an importance placed on traffic, driving traffic has become an obsession for Internet marketers. Those marketers who can drive more traffic wield more power and those who can’t are continuously seeking traffic shortcuts.

There are many different kinds of traffic shortcuts that exist, mostly in the form of a traffic exchanges. A traffic exchange is a website that will guarantee any website traffic in exchange for the owner flipping through a list of websites himself. The exchange is fair, usually tying the amount of traffic guaranteed to the number of pages the website owner surfs. For example, if I want traffic to my website, I’d be given a list of websites to visit. In a simple scenario, if I visit 100 sites, I’m promised 100 users to my site.

Traffic exchanges can be effective, but most marketers find the traffic garnered from such exchanges fairly useless. Shortcuts are usually shortcuts for a reason. If they worked well, everyone would be using them and they would become the standard way to drive traffic.

A more effective way to shortcut your way to driving traffic is with an ad exchange. An ad exchange is an agreement made with two or more websites where each party agrees to exchange ads on each other’s site. It’s generally a straight forward agreement and in a simple exchange, every website should be receiving as many visitors as it is giving.

Unfortunately, not all ad exchanges are simple and most marketers feel cheated by these types of exchanges. The general feeling with such exchanges is why trade a customer before you know his worth. If you hope a user clicks on a banner, why not make that banner profitable instead.

There is one kind of traffic shortcut that is receiving a lot of notoriety lately. It’s called an exit ad exchange and it’s based on the ad exchange concept, though with one major difference. Exit ad exchanges work the same exact way that a normal ad exchange works, except that it is shown only after a customer leaves your site.

The beauty behind such an idea is that if a customer has already left your site, then you know exactly what his value is to you. If a user isn’t going to click on anything on your site, he’s a perfect candidate to trade to another site where he might click on something that is more to his liking. So each visitor is given the option of continuing his surf of the Internet on a related site and in exchange, the forwarding website will receive a customer in return.

Since exit ad exchanges are very new and require specialized software, only a few exchanges currently exist. If you want to see how well an exit ad will work on your site, I recommend to see ExitPollAds.

ExitPollAds is a free membership site that not only will provide you with an easy way to increase your traffic, but it has an integrated exit poll built in so you can find out as much information as possible about your customers.

If traffic is the lifeblood of your business, then you should always be looking for effective shortcuts. If more people start using exit ad exchanges, though, then sooner or later, they won’t be considered a shortcut anymore.

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