Tag Archives: effective
Why Search Engine Marketing is So Important
If a tree falls in the forest and nobody is around, does it make a sound? Perhaps, but if nobody is there to hear it, who really cares? This cliche is never with a greater degree of truth than for website design. You may have an immaculately designed website; pleasing on the eye, easy to navigate, with a host of well thought out information and in-built functional components to keep it running smoothly. The problem being that if nobody is there to see it, or at least if its only getting out to a fraction of its potential audience, then it may as well not exist. The key to solving this conundrum is Search Engine Marketing.
The vast majority of end users come across websites through one of the various Search Engines out there. The results these Search Engines turn out are anything but random. Prospective clients will only be able to find your website via Search Engines if it has been optimised for Search Engine Marketing by a qualified Search Marketing Specialist. These are the web magicians who make sure that online traffic is being driven to your site, and therefore your company, rather than that of your competitors. Search Engine Marketing maximises the online visibility of your business in an increasingly crowded online marketplace.
Effective Search Engine Marketing can be achieved by employing a number of strategies including Search Engine Optimisation (SEO), and Google AdWords. SEO is a legitimate way of improving your websites Search Engine rankings using targeted keywords to place your business at the top of the results page for relevant search terms. A specialist in SEO will be able to identify the most popular keywords for your industry, build content around this principle, and use internal linking to best market your website within Search Engines. They will also be able to drive traffic towards your site through article marketing and the creation of sitemaps. With ongoing analytics and further recommendations traditionally included in SEO services, your website will be in a position to maintain the initial momentum push gained from Search Engine Marketing.
Google AdWords offers increased exposure on Google for a nominal fee set by the website owner depending on the level of exposure they require. To maximise the impact of a Google AdWords campaign, while keeping costs down, it may be wise to have a qualified management consultant on hand. They will be able to carefully research the most effective way of appealing to your target market, and monitor your campaign as it develops.
If youre going to have an online presence which is a reality of modern commerce, you may as well get your brand out there in front of the largest possible audience. The most effective way of doing this is to seek the advice of a specialist in the field of Search Engine Marketing.
Double Protection – Antivirus Firewall Software
Many people are confused by the antivirus and firewall as one but these are two different programs having their own unique capabilities to protect your computer from intrusions and virus. A firewall gives protective cover to your systems while blocking access whereas antivirus locates any virus, scans the system and removes it.
Many of the companies incorporate both the features of the antivirus and firewall making it most adequate antivirus firewall software to give your computer full protection.
Firewall works in two different ways- it first analyzes and then checks to see if the information in the data is complying with the rules which could be configured. The analysis is done to know about the IP address it is coming from and the content which it has. The program also shows whether application is able to send or receive the data through the port it is connected to.
Since last few years, antivirus programs are coming with much advanced heuristic detection system and now as in 2010; there is antivirus firewall software with more developed protective features with best checking system and even analysis of file reputation system. Many of the antivirus firewall software systems have also incorporated many technologies like in the Cloud making it more convenient and effective for users.
Which program should be preferred? Should we prefer antivirus software and firewall separately or should we use the software having the features of both the programs together? This is the question that puzzles most of us. I suggest it is better to choose the software having both the features together as it is more effective, cheaper and easy to use. Combination of both the firewall and antivirus is the best suggestion and comes both free of cost and paid. You can choose anyone, which you feel is more effective for you.
I hope this article has added vital information to your knowledge and if you want to have more insight into antivirus firewall software visit link below.
5 Key Reasons why SEO Should Be a Part of Your Marketing Toolkit
Wonder if first page search engine ranking is vital for your business?
Here are 5 reasons why you should ensure SEO is part of your company’s marketing toolkit:
Google-it
Everybody Googles It
Search engines in general, and Google in particular, are now the main route for researching any purchase. A proportion of your potential customers will use Google just like you to look for the services or products on offer. Being on the first page of the search engine results will drive more customers to your site.
91% of people surveyed said they prefer using natural search results when looking to buy a product or service online.
Even new customers that come to you through referrals will still search on Google for the services they are looking for and to see whats on offer. You need to make sure that they see your company name when they are searching.
Shopping-around – Your Customers Are Looking Elsewhere
Even if you have a loyal customer base, or you are on a preferred supplier list, your customers are likely to be searching on your key phrases in Google. If your customers are researching the market, or even looking for a service that they dont realize you are able to provide, do you want the competition to win the business just because theyve invested in SEO and you havent?
If you are in a fairly competitive sector, youll need the help of an agency specializing in SEO, as there are a large number of both on-site and off-site factors to consider when you want to achieve first page rankings on Google.
Number-one = Authority.
Many people using the internet consider companies who appear on the first page of Google as leaders in their sector. 36% of search engine users believe that companies whose websites appear top of the search results are the leading companies in that field. Only 25% believe that top search engine rankings do not automatically signify an industry leader (iProspect / Jupiter Research 2006).
Further research also indicates that 62% of users click on results on the first page and 92% within the first 3 pages, with only 8% going further than the first 3 pages.
Cost Effective
Search engine optimization (SEO) and search engine marketing (SEM) overall is far less expensive than traditional marketing methods, which allows you to increases your bottom line whilst reducing your customer acquisition costs.
Conversion rates from organic search tend to be lower than the conversion rates from paid search. Achieving high results for valuable key phrases in the natural search results is a very cost effective method of driving important traffic you your site. In a recent study conducted by Hubspot, 43% of businesses reported the cost per lead for organic search marketing (SEO) as below the average cost per lead for their business.
Trust
Organic search is more popular and trusted than sponsored links. You should use SEO to get more traffic at a lower cost. Sponsored links are a cost effective way to get your business onto the first page of search engines, but normally natural listings drive more traffic to your site at a lower cost per sale. When looking to buy a product or service online, 91% of people said they preferred using natural search engine results (Tamar 2008 Search Attitude Report). The same survey also found that 31% of people actively choose natural search over paid search results as they trust search engines to give them the most relevant results.
If you want to be a leader in your chosen market, ensuring that your position in the search engines reflects your market position is an essential part of your future customers perception of your brand.