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Marketing Accounting & CPA Websites- Appropriate Keyword Use (Page 1 of 2)
I don’t have to prove that CPA sites are becoming terribly hard to promote nowadays. Some practices have seen some significant success by exploiting a technique called article distribution. Unfortunately, a lot of these businesses are using it fallaciously and this is giving the approach a bad reputation.
You’ve likely encountered a lot of references to “keywords” and “article marketing”. You’ve probably also run into some of the horrendous and clearly keyword driven articles online that may have put you off keyword use altogether. We don’t blame you for not wanting to emulate this type of strategy. Stuffing a badly written article full of keywords is probably the very worst tactic a business can do to build up a decent online reputation.
The following two scenarios will show what search engines and customers alike think of a keyword stuffed and then a well written paragraph. The keyword or rather, the phrase in this instance is “Philadelphia CPA.”
A Spammy Article
A typical keyword stuffed article might look something like this…
“Looking for a Philadelphia CPA? Our Philadelphia CPA can help you at our PhillyAccountants.com website, an outstanding Philadelphia CPA. Your Philadelphia CPA problems are easy for our high quality Philadelphia CPA experts. We have many Philadelphia CPA locations in Philadelphia to meet your Philadelphia CPA needs. You don’t need to go any farther than PhillyAccounting.com to satisfy your Philadelphia CPA needs.
No website with a human moderator will EVER publish this article. It’s spam, pure and simple. Back in the days of yore, like a couple years ago, this type of schwag actually worked. Not any more. Search engines can identify this kind of spam and ignores it.
What Search Engines “think:”
“OK, the keyword density here is WAY to high. This is suspicious, so we’ll take a few points off. The article also does not seem to be written for a reader, so that’s another few points lost.”
And what about actual traffic? What will a real person think if they come across this “article”?
“Uggh, I hate spammers. This is just useless. Why should I click on any of the links to this CPA website if the article is just geared toward search engine rankings? I don’t consider this company professional and I am likely to use a different business for my accounting needs.”
A Proper Article
“If you are a company looking for a Philadelphia CPA, it’s best to be discerning and look around for the firm that’ll be most likely to fit your business needs. It’s not as hard as you think to find a good practice. Just follow a few basic guidelines…
* A good CPA won’t be afraid to provide real evidence of their skills, such as testimonials, figures and other useful information. * Experienced firms won’t have trouble with estimates. Find a CPA that’s willing to let you know how much services will cost up front. * Putting off your CPA can be an expensive mistake so find someone you like. Trust your instincts. If you feel like an accountant is hiding something move on even if you don’t know exactly why.”
How to Be Successful at Domain Flipping
Domain flipping consists of the purchase and sale of domain names for a profit. It’s an easy way to make money online. But, it might not be easy if you are not willing to do things that you are used to doing. In order to be successful with domain flipping, you must move in more than one direction on a constant basis. It’s about taking a leap of faith without really losing your focus. There are plenty of people that tried to flip domain names, but it was not successful them. Why did this happen? The answer to this question is simple – they tried the domain flipping game their own way where they felt safe. Successful domain flippers are very good at what they do and do not like having to create their own rules.
If you have the name that you want to flip, then you should create some good content for it so that it will have more value. This will allow you to drive some high quality search engine traffic to your domain and increase its value. You don’t really have to do anything extraordinary here, but just write a few high quality posts and post it on your domain. If it happens to be generic one than find the hot topics related to it and create your content accordingly. But, if your domain name is more niche specific, you should not have any problems writing posts that are really deemed valuable. When you run a domain flipping business, you cannot waste any time, especially when an opportunity comes around. Because you are serious about your domain flipping business, you should treat it as such because you are looking for long term growth and not just quick short term money. Always be prepared to look around for possible domain names. Don’t worry too much about the price. If your intuition says that it is okay, then get it. Your whole intention should be to build your business and not procrastinate. So do not forget that how fast you get the job done is more important than the planning process, that does not initiate action.
Find out if you can purchase items for a much cheaper cost. Most of the registrars will have discounted products every so often. Be on the lookout for such things because as a domain flipper, your goal is to find the best deals with flipping domains. How would you feel knowing that you found a domain name that only cost a dollar and then sold it for loads of cash? This is totally doable, if you do not get the time and place wrong. Join up with all of the registrars so that you will be alerted when there are new available offers. In addition, you can monitor the websites that are tracking the registrars and hand out coupons.
Get real about this. Flipping domain names is a real business that can make you a rich person and help you to be financially secure.
You should begin now if you wish to see good results. If you do not do anything now, someone else will beat you to it. It is not too difficult to come up with reasons for why you did not take action. Don’t sit back and give up. If you are still procrastinating, go on and begin your new career as a domain flipper.
How to Be Successful at Domain Flipping
Domain flipping consists of the purchase and sale of domain names for a profit. It’s an easy way to make money online. But, it might not be easy if you are not willing to do things that you are used to doing. In order to be successful with domain flipping, you must move in more than one direction on a constant basis. It’s about taking a leap of faith without really losing your focus. There are plenty of people that tried to flip domain names, but it was not successful them. Why did this happen? The answer to this question is simple – they tried the domain flipping game their own way where they felt safe. Successful domain flippers are very good at what they do and do not like having to create their own rules.
If you have the name that you want to flip, then you should create some good content for it so that it will have more value. This will allow you to drive some high quality search engine traffic to your domain and increase its value. You don’t really have to do anything extraordinary here, but just write a few high quality posts and post it on your domain. If it happens to be generic one than find the hot topics related to it and create your content accordingly. But, if your domain name is more niche specific, you should not have any problems writing posts that are really deemed valuable. When you run a domain flipping business, you cannot waste any time, especially when an opportunity comes around. Because you are serious about your domain flipping business, you should treat it as such because you are looking for long term growth and not just quick short term money. Always be prepared to look around for possible domain names. Don’t worry too much about the price. If your intuition says that it is okay, then get it. Your whole intention should be to build your business and not procrastinate. So do not forget that how fast you get the job done is more important than the planning process, that does not initiate action.
Find out if you can purchase items for a much cheaper cost. Most of the registrars will have discounted products every so often. Be on the lookout for such things because as a domain flipper, your goal is to find the best deals with flipping domains. How would you feel knowing that you found a domain name that only cost a dollar and then sold it for loads of cash? This is totally doable, if you do not get the time and place wrong. Join up with all of the registrars so that you will be alerted when there are new available offers. In addition, you can monitor the websites that are tracking the registrars and hand out coupons.
Get real about this. Flipping domain names is a real business that can make you a rich person and help you to be financially secure.
You should begin now if you wish to see good results. If you do not do anything now, someone else will beat you to it. It is not too difficult to come up with reasons for why you did not take action. Don’t sit back and give up. If you are still procrastinating, go on and begin your new career as a domain flipper.