Tag Archives: don 39;t
Business Website Security Tips (Page 1 of 2)
Business Website Security Tips
Whether it’s a surfer who just unintentionally entered a prohibited part of a website or those who hack into a system deliberately, your goal is to prevent it before it happens. Once a hacker gains access to a they can cause a devastating amount of damage to a business website. There is however, an awful lot that you can do to foil any would be hacker by taking steps to prevent them gaining access.
Good Web Designer With Their Own Secure Hosting
The best preventative action that you could take is to have a great web designer/builder/developer who places your website straight on secure reliable hosting from the start. One who will have tightened up your site security as they built the site. Unfortunately, many web designers don’t supply their own secure web hosting for clients and don’t feel that it’s their job to ensure that your website is secured. A good design company will be mindful of site security as they build as they won’t want either your site or their hosting compromised.
Use Digital Certificates (SSL’s)
If you’ve an ecommerce business website, you should use digital certificates. This helps to protect sensitive data when passed using a form. This could include anything from customer credit card information, to address and contact details. It’s important for business website owners to be able to assure their clients that their website is secure. A digital certificate goes a long way towards countenancing clients to trust a business is legitimate and entrust sensitive information while making a purchase on your website.
Stay Up To Date
Keep all website scripts up to date and make sure your web host is keeping their software up to date e.g. with versions of PHP and MySql on the web hosting. If you don’t you’re bound to have your site hacked! Good script and software makers release updates and patches as soon as a new exploit is identified – apply them as soon as you are notified about them.
Keep Regularly Updated
Some of the most important security procedures include methods to make sure a Web site’s forbidden pages are inaccessible to anyone who lacks authority to view them. Never leave script config files as writable and avoid using scripts that must have 777 to function.
As criminals constantly devise new ways to elude modern security, security procedures are constantly being updated to ensure that the latest version includes protection against these new security threats and risks. It’s the business website owner’s duty to make certain that their security is up-to-date. This makes the correction of such problems, if they arise, simpler.
A business website owner should also regularly change all administrator passwords and not make passwords too easy to guess. It’s often astounded me when asked to work on a website to then be told the password I need is ‘test’ ‘or sitename’! Never use dictionary words as your passwords and never use names. Instead use a mix of upper and lower case letters plus numerals.
Marketing Accounting & CPA Websites- Appropriate Keyword Use (Page 1 of 2)
I don’t have to prove that CPA sites are becoming terribly hard to promote nowadays. Some practices have seen some significant success by exploiting a technique called article distribution. Unfortunately, a lot of these businesses are using it fallaciously and this is giving the approach a bad reputation.
You’ve likely encountered a lot of references to “keywords” and “article marketing”. You’ve probably also run into some of the horrendous and clearly keyword driven articles online that may have put you off keyword use altogether. We don’t blame you for not wanting to emulate this type of strategy. Stuffing a badly written article full of keywords is probably the very worst tactic a business can do to build up a decent online reputation.
The following two scenarios will show what search engines and customers alike think of a keyword stuffed and then a well written paragraph. The keyword or rather, the phrase in this instance is “Philadelphia CPA.”
A Spammy Article
A typical keyword stuffed article might look something like this…
“Looking for a Philadelphia CPA? Our Philadelphia CPA can help you at our PhillyAccountants.com website, an outstanding Philadelphia CPA. Your Philadelphia CPA problems are easy for our high quality Philadelphia CPA experts. We have many Philadelphia CPA locations in Philadelphia to meet your Philadelphia CPA needs. You don’t need to go any farther than PhillyAccounting.com to satisfy your Philadelphia CPA needs.
No website with a human moderator will EVER publish this article. It’s spam, pure and simple. Back in the days of yore, like a couple years ago, this type of schwag actually worked. Not any more. Search engines can identify this kind of spam and ignores it.
What Search Engines “think:”
“OK, the keyword density here is WAY to high. This is suspicious, so we’ll take a few points off. The article also does not seem to be written for a reader, so that’s another few points lost.”
And what about actual traffic? What will a real person think if they come across this “article”?
“Uggh, I hate spammers. This is just useless. Why should I click on any of the links to this CPA website if the article is just geared toward search engine rankings? I don’t consider this company professional and I am likely to use a different business for my accounting needs.”
A Proper Article
“If you are a company looking for a Philadelphia CPA, it’s best to be discerning and look around for the firm that’ll be most likely to fit your business needs. It’s not as hard as you think to find a good practice. Just follow a few basic guidelines…
* A good CPA won’t be afraid to provide real evidence of their skills, such as testimonials, figures and other useful information. * Experienced firms won’t have trouble with estimates. Find a CPA that’s willing to let you know how much services will cost up front. * Putting off your CPA can be an expensive mistake so find someone you like. Trust your instincts. If you feel like an accountant is hiding something move on even if you don’t know exactly why.”
Marketing Accounting & CPA Websites- Appropriate Keyword Use (Page 1 of 2)
I don’t have to prove that CPA sites are becoming terribly hard to promote nowadays. Some practices have seen some significant success by exploiting a technique called article distribution. Unfortunately, a lot of these businesses are using it fallaciously and this is giving the approach a bad reputation.
You’ve likely encountered a lot of references to “keywords” and “article marketing”. You’ve probably also run into some of the horrendous and clearly keyword driven articles online that may have put you off keyword use altogether. We don’t blame you for not wanting to emulate this type of strategy. Stuffing a badly written article full of keywords is probably the very worst tactic a business can do to build up a decent online reputation.
The following two scenarios will show what search engines and customers alike think of a keyword stuffed and then a well written paragraph. The keyword or rather, the phrase in this instance is “Philadelphia CPA.”
A Spammy Article
A typical keyword stuffed article might look something like this…
“Looking for a Philadelphia CPA? Our Philadelphia CPA can help you at our PhillyAccountants.com website, an outstanding Philadelphia CPA. Your Philadelphia CPA problems are easy for our high quality Philadelphia CPA experts. We have many Philadelphia CPA locations in Philadelphia to meet your Philadelphia CPA needs. You don’t need to go any farther than PhillyAccounting.com to satisfy your Philadelphia CPA needs.
No website with a human moderator will EVER publish this article. It’s spam, pure and simple. Back in the days of yore, like a couple years ago, this type of schwag actually worked. Not any more. Search engines can identify this kind of spam and ignores it.
What Search Engines “think:”
“OK, the keyword density here is WAY to high. This is suspicious, so we’ll take a few points off. The article also does not seem to be written for a reader, so that’s another few points lost.”
And what about actual traffic? What will a real person think if they come across this “article”?
“Uggh, I hate spammers. This is just useless. Why should I click on any of the links to this CPA website if the article is just geared toward search engine rankings? I don’t consider this company professional and I am likely to use a different business for my accounting needs.”
A Proper Article
“If you are a company looking for a Philadelphia CPA, it’s best to be discerning and look around for the firm that’ll be most likely to fit your business needs. It’s not as hard as you think to find a good practice. Just follow a few basic guidelines…
* A good CPA won’t be afraid to provide real evidence of their skills, such as testimonials, figures and other useful information. * Experienced firms won’t have trouble with estimates. Find a CPA that’s willing to let you know how much services will cost up front. * Putting off your CPA can be an expensive mistake so find someone you like. Trust your instincts. If you feel like an accountant is hiding something move on even if you don’t know exactly why.”