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Why you should hire a professional copywriter
Finding a copywriter is an important part of managing a successful SEO campaign. A good copywriter will produce well-researched, well-written and unobtrusively optimised text, on time, every time. The good news is that the internet is awash with copywriters offering their services. The bad news is that finding a skilled and reliable one is easier said than done.
Many aspiring copywriters gravitate towards the big content-provision sites the eBay-like setups that match buyers with sellers. Unlike eBay, though, where customers bid increasing amounts for an item, these sites are designed to provide businesses with the cheapest services possible. The idea is that copywriters compete to provide the best value content in a kind of reverse auction. The copywriter who offers to do the work for the lowest price typically gets the job. A noble enterprise in theory, in practice this can be a disaster for SEO.
Complementing SEO with copy
The maxim holds for copywriters and content provision as it does in any area of life: you get what you pay for. The problem is that not all copy is created equal. Although a reasonable copywriter can produce text that will work in terms of the technical aspects of SEO, it takes something special to convince human readers. Google will weed out the content that has been stuffed with keywords or is deemed irrelevant due to their infrequency. Readers will sift what gets through the net onto the SERPS and ignore badly written copy. It doesnt matter how high your site ranks if visitors leave as soon as they hit the homepage because you saved money on a cheap copywriter. There are simply too many alternatives available on the web to put up with content that suggests a business is less than proud about its brand or organised enough to present its potential customers with what they need. On the other hand, a copywriter who can engage readers, providing accessible and useful information, is far more likely to raise your conversion rate.
Ultimately, thats what an SEO campaign is all about. A top SERPS position for different keywords and even soaring website traffic mean nothing if the number and proportion of conversions dont rise too. Thats why ROI is the ultimate metric for SEO success. A copywriter who recognises the importance of writing compelling copy and understands the principles of SEO is therefore a real asset to your marketing campaign.
How to find a good copywriter
You dont tend to find the best copywriters through one of the reverse auction sites: the danger is that these simply promote a race to the bottom. You might get cheap content, it might be optimised, but it wont produce the ROI that a skilled copywriter can contribute towards. For starters, securing high-quality backlinks generally relies on offering relevant articles to trusted third-party sites in return. If youre only submitting to a few article directories, thats one thing. If theyre the high-pagerank authority sites you should be targeting, they wont settle for second best.
But neither do you always find the best copywriters through job adverts or agencies. Copywriting is a special skill and its not enough to be educated to a particular level, or to have experience in another form of writing. A good degree in English or even a background in newspaper journalism doesnt necessarily indicate that someone will be able to provide what you need.
Ultimately, the best way to find a good copywriter is by word of mouth. Qualifications might be a minimum requirement (if they dont have GCSE English, youve got to wonder), but the only thing thats going to convince you for sure and the only thing that really counts is a portfolio of relevant work. A few links to published samples is all you need to know whether the copywriters quality of work is up to standard. Aside from that, a reference from someone who has worked with them before should provide the assurance that a copywriter will consistently deliver work to deadline not something to be compromised on, however good their work.
Who is Phishing for Your Information?
Theres a new type of internet piracy called “phishing” (pronounced “fishing”). Internet identity thieves are “fishing” for your personal information. Theyre looking for ways to trick you into giving out your Social Security Number, credit card number and other personal information that they can use to their advantage. You could become a victim of identity theft and it could take years to clear your financial history and personal reputation. But understanding how these internet thieves work, will help you to protect yourself from having your identity stolen.
How do these thieves get your information?
Typically, you might receive an email from a company that you are familiar with that looks “real”. It has the company logo and they may call you by name; additionally, the tone of the email appears that the organization is looking out for your best interests. This email will warn you of some imminent danger to your account or credit card and that you need to take action immediately or you will suffer dire consequences (id fraud, or credit card fraud). There will be a link (underlined writing usually in blue) for you to click on that will take you to their website. And guess what? The website they take you to will look exactly like the organizations home page.
Next, you will be asked to “verify” your account, password, or credit card information. If you ever find yourself here, STOP! Do nothing. Do not fill in any personal information. Immediately exit from this website and delete the phony email that you received. This is how many become victims of identity theft.
How to know that this is a “phishing” email.
If you did not email this company asking for information about your account or for help with a problem, be suspicious. If you are still not sure because it looks so “real”, call the company yourself and ask. You can find these phone numbers on your monthly statement. If it is after hours and no one is there to take your call, wait until the next day. Dont fall for the “imminent danger” message and feel that you have to take action immediately. “Phishers” are hoping that you will take immediate action dont panic and let them trick you into clicking on their link.
What can you do?
Never give out your password over the internet or phone when it is an unsolicited request. Your credit card company knows your login information as well as your credit card number. They dont need to ask you for it.
Likewise, your bank knows your account number and social security number; they will not ask you to repeat it verbally over the phone.
Review all of your monthly statements as soon as they arrive. Check for unauthorized charges.
If you or someone you know has been a victim of identity theft contact M&T Management. Let a professional help you with identity restoration services.
Who is Phishing for Your Information?
Theres a new type of internet piracy called “phishing” (pronounced “fishing”). Internet identity thieves are “fishing” for your personal information. Theyre looking for ways to trick you into giving out your Social Security Number, credit card number and other personal information that they can use to their advantage. You could become a victim of identity theft and it could take years to clear your financial history and personal reputation. But understanding how these internet thieves work, will help you to protect yourself from having your identity stolen.
How do these thieves get your information?
Typically, you might receive an email from a company that you are familiar with that looks “real”. It has the company logo and they may call you by name; additionally, the tone of the email appears that the organization is looking out for your best interests. This email will warn you of some imminent danger to your account or credit card and that you need to take action immediately or you will suffer dire consequences (id fraud, or credit card fraud). There will be a link (underlined writing usually in blue) for you to click on that will take you to their website. And guess what? The website they take you to will look exactly like the organizations home page.
Next, you will be asked to “verify” your account, password, or credit card information. If you ever find yourself here, STOP! Do nothing. Do not fill in any personal information. Immediately exit from this website and delete the phony email that you received. This is how many become victims of identity theft.
How to know that this is a “phishing” email.
If you did not email this company asking for information about your account or for help with a problem, be suspicious. If you are still not sure because it looks so “real”, call the company yourself and ask. You can find these phone numbers on your monthly statement. If it is after hours and no one is there to take your call, wait until the next day. Dont fall for the “imminent danger” message and feel that you have to take action immediately. “Phishers” are hoping that you will take immediate action dont panic and let them trick you into clicking on their link.
What can you do?
Never give out your password over the internet or phone when it is an unsolicited request. Your credit card company knows your login information as well as your credit card number. They dont need to ask you for it.
Likewise, your bank knows your account number and social security number; they will not ask you to repeat it verbally over the phone.
Review all of your monthly statements as soon as they arrive. Check for unauthorized charges.
If you or someone you know has been a victim of identity theft contact M&T Management. Let a professional help you with identity restoration services.