Tag Archives: domain
Establishing Your Online Business Challenges and Their Resolution
Branding a business online is very important to earn a good name and eventually money on the Internet. This is a very time taking and tiring job and most of the people who are a newbie, give up too soon. Patience is the key to success when talking of online business. Let us look at some key points to make your brand most wanted on the Internet.
Positive attitude is necessary for a business owner to keep his hopes up during the days of struggle. A business owner has to plan properly before entering the Internet arena. He has to decide whether he wants to publicize his services through a website or a blog.
If he chooses to own a website, he must contact a professional web designer or take the services of a website design company. The reason to recommend a web designer or a company is that they will make your website professional and elegant. A professional design attracts and impresses users giving a positive ideology of your business. You website has to be optimized well to be found out in search engine results.
For your business to be professional, you need to get a logo designed for your business website. For this too, take the services of a professional company or person. A good logo shall make your brand recognizable and identifiable. You can also have a catchy and trendy slogan written for your company.
Next is the content of your website. As the cliché goes, “Content is king”, it is very important to get a good and unique content for your website. You may ask your website designers to write a good piece of content for your website. You may also hire a separate copyrighter for your website.
Always choose a registered domain for your website instead of free domain provided by portals and websites. A registered domain adds to the credibility of the website. Moreover, Google and other search engines provide good rankings to websites with a registered domain.
Internet marketing is a big business. You can post the advertisements of your business and its services in the free classified portals. If you can do a bit of investment, you can probably choose paid advertisement on Google and Facebook. Google Adwords provides a platform to advertise your products and services on Google. If you opt for a lesser investment, you can probably choose Facebook. Both of these websites offer customized advertizing. You can adjust your ads according to the demographics of the audience you target.
Finally, it should be noted that Internet market can be slow for you, however fast it may have been for others. You must keep patience and work throughout considering your hard work and money as a long-term investment. Then only you can success in businesses online.
Search Engine Optimization: Search Industry Terms Cp-Ht
In Search Engine Optimization: Search Industry Terms Co-Co, we discussed two critical elements of the internet marketing and search engine marketing industries. This included Contextual Relevance – the close association, relationships or similarities between types of content sources and content reference points, and Conversion Rates, which refers to the percentage of website or web page visitors that ultimately convert to a sale by taking action of some sort. In this installment of the series we’ll discuss four more crucial terms: Cost Per Click or CPC, Domain age and Name, File Transfer Protocol or FTP, and HTML or Hypertext Markup Language. Understanding these terms is a fundamental part of any successful SEO campaign.
Cost Per Click
Cost per click or CPC refers to a type of SEM or search engine marketing whereby a customer pays every time a website visitor clicks on a displayed ad. When viewing a SERP or search engine results page, the CPC ads are displayed above and to the right of the organic ads.
Site owners must use SEO to optimize their ads and landing pages to obtain a better relevance score from the advertising facilitator. In most cases the positioning of the ads on a SERP page depend on what company bids the most and how well optimized their landing page is for the keywords or key terms typed into the search car by the consumer.
Domain Age / Domain Name
The domain name is the actual name of the primary URL, and the age is the length of time since the domain was first registered, or in some cases the length of time since it was transferred or purchased after being dormant for some time.
Domain names are important because if they contain proper keywords they can provide a significant SEO boost. The age of a domain is important because search weight is generally given to older, established sites before new and unproven sites. For this reason there is a trend among some business developers and web masters to buy aged domains, or to repurpose domains in order to utilize the value built up within it.
File Transfer Protocol or FTP
FTP is a method of moving data – generally files and folders – for use in a website platform like WordPress or Joomla. FTP allows users to change website themes or skins, upload additional features such as widgets and advertising blocks, databases and other functionality. FTP can also be used to backup a site or manage multiple versions of the site in the case of a dynamically generated page or ad scheme.
Hypertext Markup Language or HTML
HTML is the most basic building blocks of the web. This simple computer code tells browsers and other software programs how to “see” pages in that it dictates the size, color and position of objects and graphics, the font and color of text, the functionality of links and other actionable item – essentially everything you see on a website is controlled at least in part by HTML.
Basic HTML can be written by anyone and is most useful for controlling text and other simple page elements. More advanced HTML should be handled by a professional because of the intricacies involved. If you need professional search engine optimization services now, use the links below to get a free consultation now.
Why Should I Pay for Web Hosting?
There are lots of ways in which you can promote yourself by the surge of blogging and free blog space whereby you don’t have to pay for web publishing. A lot of new webmasters do not want to go the traditional way of building their website. Although you might be blogging by using a free domain how long will you be able to continue that. You will have to think about hosting your website sooner or later if you are looking for greater opportunities. Moreover, just like everything else in life people don’t consider the importance of web hosting until they have lost out on a few business and profitability. And then it is quite late to overcome the pitfalls and make up the money already lost.
When you are on a free web hosting domain you don’t obviously have any control or security. Anything that is free is taken for granted and not up to standard at times. Let us look at the advantages of paying for web hosting.
When you host your very own domain by paying for it, you can name it with your own name and this adds the credibility and authenticity to what you add to your website.
With your own paid domain, you will be able to control everything that you put on the website. From the smallest of nitty-gritty to the main things you will be able to be in control. This will include the design and the content plus the advertising and marketing of your website.
The moment you pay for the domain you get along with it SEO benefits too. With the paid domain, you can build up links to your website. This is safe as even though you might change your web hosting company but the links will still be on. The web hosting will also offer you facilities of scripting, which is free.
The website hosting provider will be able to run a plethora of CGI and scripting applications and this can be done according to your requirements.
If there are ever any problems to occur in your website you will be able to trace them and set them right. You will also have entire control of the source code and data. Thus when you get paid web hosting you will be assured of accountability and dependability.
Nowadays, you can get web hosting for prices that are extremely down to earth. It does not incur high costs. A paid for web hosting will make certain that what you have is advanced technology and technical expertise to be able to get a robust performance.
Paid for web hosting will maintain the site for you hence, you can concentrate on business and not worry about the minor things. This will enable you to remain focused on your core areas of expertise.
Hence, a paid website will open up several options for you. You will have several free tools that you can put to optimum use.
by Loren Allen